The Super Mario Bros. Movie

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This article is about the 2023 animated film. For the 1993 live-action film, see Super Mario Bros. (film).
The Super Mario Bros. Movie
New poster for The Super Mario Bros. Movie
General information
Director(s) Aaron Horvath
Michael Jelenic
Writer(s) Matthew Fogel
Voice actor(s) Chris Pratt
Anya Taylor-Joy
Charlie Day
Jack Black
Keegan-Michael Key
Seth Rogen
Fred Armisen
Sebastian Maniscalco
Charles Martinet
Kevin Michael Richardson
Composer(s) Brian Tyler
Country of origin United States of America
Japan
Original language English
Rating PG[1]
Production
Production company Illumination
Nintendo
Universal Pictures
Runtime 92 minutes[2]
Distribution
Distributor(s) Universal Pictures
Release date April 5, 2023 (United States,[3] United Kingdom,[4] Canada,[5] Ireland,[6] Central America, Argentina, Bolivia, Brazil,[7] Chile, China,[8] Hong Kong,[9] Taiwan,[10] Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela,[11] Belgium,[12] France,[13] Germany,[14] Italy,[15] Netherlands,[16] Norway,[17] Sweden,[18] Spain,[19] Switzerland,[20] Thailand,[21] Australia,[22] New Zealand[23])
April 6, 2023 (Czech Republic,[24] Slovakia,[25] Greece,[26] Finland,[27] Hungary,[28] Denmark,[29] Slovenia,[30] Singapore,[31] Kazakhstan,[32] Ukraine,[33] Serbia,[34] Montenegro, Bosnia & Herzegovina, Kosovo, Portugal[35])
April 7, 2023 (Bulgaria,[36] Latvia,[37] Lithuania,[38] Estonia,[39] Romania,[40] India,[41] Vietnam,[42] Mongolia,[43] South Africa,[44] Botswana, Ghana, Kenya, Lesotho, Namibia, Nigeria,[45] Swaziland, Tanzania, Uganda, Zambia, Zimbabwe)
April 14, 2023 (Turkey[46])
April 19, 2023 (Egypt,[47] Philippines[48])
April 20, 2023 (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates[47])
April 26, 2023 (South Korea[49])
April 28, 2023 (Japan)
May 26, 2023 (Poland[50])

The Super Mario Bros. Movie is an animated movie produced by Nintendo in collaboration with Universal Pictures and Illumination, co-produced by Mario franchise creator Shigeru Miyamoto and Illumination co-founder Chris Meledandri. It was first announced during a financial briefing on January 31, 2018, and is scheduled for theatrical release on April 5, 2023 in North America, April 28, 2023 in Japan, and various other dates in April and May 2023 in the rest of the world.[3][51] It is the third feature film to be based on Mario, following the Japan-only animated film Super Mario Bros.: Peach-hime Kyūshutsu Dai Sakusen! (1986) and the largely unsuccessful Super Mario Bros. live-action film (1993). The film's plot focuses on Mario and Luigi being transported to the Mushroom Kingdom via a Warp Pipe and Mario, Princess Peach, Toad, and others as they venture to stop Bowser from taking over the world while also rescuing Luigi.[52]

A teaser trailer for the film was broadcasted in the form of a Nintendo Direct presentation online and at New York Comic Con on October 6, 2022 at 16:00 ET.[53][54][55] A second trailer was released in a dedicated Nintendo Direct on November 29, 2022 at 17:00 ET.[52] An official clip and commercial were revealed at The Game Awards 2022.[56] A third Nintendo Direct featuring the film's final trailer premiered on March 9, 2023 at 17:00 ET, just one day before Mario Day in western countries like the United States, and on Mario Day in eastern countries like Japan.[57]

Production

Reports on the supposed existence of the film circulated as early as November 2014 following the Sony Pictures hack, when it was revealed in leaked emails sent by Avi Arad, Amy Pascal, Tom Rothman, and Michelle Raimo Kouyate that Sony Pictures Animation was trying to secure the film rights to Mario for years, though Arad has denied that such a deal was made.[58]

In November 2017,[59][60][61] Nintendo's then-president, Tatsumi Kimishima, stated in January 2018 that a deal had not been finalized, but that an announcement would come soon.[62] By the end of January 2018, Nintendo affirmed that the film would indeed be moving forward, having closed a deal with Illumination.[63] This would mark Illumination's first film based on an existing IP that is not an adaptation of a Dr. Seuss book.

Several days after the deal was made, Miyamoto explained why Illumination was chosen for the project over other animation companies, saying he has been interested in producing an animated film for quite some time, and contrary to popular belief, making a movie and making a game are completely different procedures. Miyamoto wanted someone with experience in the film industry to co-produce the film, and after talking with numerous directors and producers, he was introduced to Illumination through Universal Parks & Resorts, with whom Nintendo was making a theme park. Miyamoto also stated that when he began talks with Meledandri, the latter read numerous interviews about him and felt that they had a similar approach in creation. Miyamoto described Meledandri as having experience in the field of animation beyond Illumination, being executive producer of Ice Age and other animated projects for 20th Century Fox, as well as being "extremely cost-conscious and time-conscious in his quest to make successful movies." Miyamoto also mentioned that Nintendo and Illumination had mutually agreed to call the deal off if neither company could think of an interesting premise, but also noted that the screenplay had been hashed out a number of times and discussions were in progression, hoping to provide more information once the schedule had been ironed out.[64] Miyamoto would later state in early 2020 that the idea for the film came from bringing Nintendo's legacy content to services such as the Virtual Console; such transitions took time for the company, and Miyamoto viewed that as an opportunity to develop Nintendo's content business even further by combining its long-beloved software with video assets.[65]

On November 6, 2018, Meledandri said that he was glad the 1993 film Super Mario Bros. was not well-received, citing the primary reason being that the producers did not involve Nintendo, whereas Illumination was "embracing" Miyamoto and keeping him "front and center" in the film's creation. He said that Illumination's Mario film was in "priority development," and hoped to release the film by 2022. Meledandri also noted that developing a Mario film is "an ambitious task," citing the challenge of adding depth to Mario that would simultaneously compromise generations of fans and feel organic to his iconography as well as supporting a three-act structure.[66][67] By February 1, 2019, production of the film had formally begun;[68] according to Nintendo, the funds for the production process were being jointly supplied by it and Universal.[69]

Before details on the film's cast were formally announced, Sebastian Maniscalco offhandedly mentioned in a YouTube podcast uploaded on August 5, 2021 that he would be voicing the character Spike from the 1985 game Wrecking Crew, portrayed in the movie as "[the brothers'] boss."[70]

The September 23, 2021 Nintendo Direct presentation featured an appearance from Shigeru Miyamoto announcing the movie as being scheduled for release in the 2022 holiday season (with a planned release date of December 21, 2022 in North America) and revealing its cast list.[71] On the same day, the press release also announced Aaron Horvath and Michael Jelenic as directors, with Matthew Fogel writing the screenplay.[72] On April 25, 2022, a post on Nintendo of America's Twitter account announced that the movie's release would be delayed to spring 2023 and revealed the North American and Japanese release dates.[51]

Following criticism of Chris Pratt's casting as Mario, Meledandri was quoted as saying, "All I can tell you is the voice that he's doing for us, and Mario, is phenomenal," and that Pratt's performance would not attempt to replicate the "tenor" of Charles Martinet's portrayal, adding, "We cover it in the movie. So you'll see we definitely nod to that."[73]

On April 29, 2022, it was rumored that the movie will be a musical with several songs.[74] However, as more information came out regarding the film, it became clear that the rumor did not align with the plot of the film, most notably by stating that Mario and Luigi would have redesigned outfits, Princess Peach would be kidnapped and that Luigi would go after Mario following the latter entering the Mushroom Kingdom, and that the "real world" section of the film would be set in a place called New Dino City and feature a battle between Mario and Donkey Kong.

Ed Skudder, the creator of animated series Dick Figures and Unikitty!, revealed himself to be the head of story for the film on his LinkedIn profile.[75]

In the Nintendo Direct presentation in October 2022, it was announced that Brian Tyler is composing the score for the film, which includes themes from the Mario games, in collaboration with series composer Koji Kondo.[55]

On February 28, 2023, it was announced on the movie's social media accounts that the release date for the film would be moved to April 5, 2023 in the United States and in more than 60 countries.[3]

Cast list

English

Japanese

Italian

Other characters

Foreign translations

In addition to English, the movie is confirmed to be dubbed into the following languages:

Additionally, a version of the movie in English with Japanese subtitles will be released.[124] The movie will also be available in English as an option in many other territories where English is not a native language, with locally translated subtitles.[citation needed]

Promotion

McDonald's

Main article: Happy Meal § The Super Mario Bros. Movie|Happy Meal § The Super Mario Bros. Movie|Happy Meal § The Super Mario Bros. Movie
Happy Meal toys in a The Super Mario Bros. Movie promotion at McDonald's
Lineup of toys from a McDonald's Japan commercial

On October 6, 2022, a McDonald's Happy Meal promotion with toys based on The Super Mario Bros. Movie was leaked.[125] In December 2022, McDonald's launched the promotion and released two distinct lines of toys, each one in a specific set of countries that differs from the other's.

SMBPlumbing.com

Prior to March 9, 2023
After March 9, 2023
The top of the website before and after its redesign

A promotional website with the URL "SMBPlumbing.com" went live in February 2023. It acts as the official website of the fictional Super Mario Bros. Plumbing service operated by Mario and Luigi in the movie.[126] The site's home page opens with a statement that Super Mario Bros. Plumbing is family-owned and operated, followed by the tagline "Fixing pipes is our game!" and an embed of a YouTube commercial for the service. On March 9, 2023, the page was redesigned with additional content.[127] The page continues with the following sections:

  • About Us: Features an overview of Super Mario Bros. Plumbing signed by Mario and Luigi. In it, the brothers introduce themselves enthusiastically, stating that they "aim to one-up the competition with [their] expert white-glove service". Additionally, they claim to have opened the service because they "were tired of dealing with spiky bosses", a nod to Spike and inadvertent foreshadowing of their encounter with Bowser in the movie.
  • Testimonials: Features nine written reviews of Super Mario Bros. Plumbing by former customers. Three of them, penned by users SpikeIsCool (Spike), BrKlyn Couple, and dunnadunnadunna, are negative, with the first calling the brothers disloyal and subpar, the second stating that "SMBP left my house an absolute MESS!", although conceding that their dog "absolutely loved" Mario and Luigi, and the third stating that they did not hear from the brothers after they went underground. The other six reviews are positive and praise the brothers for their service. One review is written by the brothers' mother, under the username "BrosMom", who describes them in an affectionate light and notes that they treated her "like family".
  • Careers: A listing of various job positions at Super Mario Bros. Plumbing, namely dispatcher, bookkeeper, marketing manager, and driver.
  • Service Area: A graphic of the two regions of New York the business operates in, Brooklyn and Queens. The user must first solve a fake CAPTCHA to access this section.
  • Van Tour: The actual tour of the Super Mario Bros. Plumbing van. The van is set to visit the following locations at these times:
    • Austin, Texas: March 10
    • New York, New York: March 10, March 30
    • Boston, Massachusetts: March 24-26
    • Los Angeles, California: April 1
    • San Francisco, California: March 20-24
  • Live Chat: A chatbot where the user can ask and respond with pre-written messages.

The website has various links and graphics the user can interact with.

  • In the website's header, the "Call or Text Us At 929-55-MARIO" tag plays the Nintendo GameCube start-up jingle when clicked on. By calling the provided number, Luigi tells the caller to text the same number for service and to visit the website. Texting the number causes Super Mario Bros. Plumbing to give the option to sign up for updates on the film; if the texter sends "ON THE DOUBLE" after signing up, it causes Super Mario Bros. Plumbing to send their business card. Booking an appointment leads to the movie's Fandango page or the official website in other regions.
  • In the opening section, when clicked on, the "Certified Super!" seal of approval plays an enhanced version of the power-up sound effect from Super Mario Bros.; the "As seen on TV" sign plays the race countdown sound effect from Mario Kart 8 and Mario Kart 8 Deluxe; and the manhole under the Super Mario Bros. Plumbing van used to lead the user to a poster of The Super Mario Bros. Movie featuring Bowser and Kamek overlooking the Koopa Troop. After the site's update, it leads to a link to the final trailer.
  • In the "About Us" section, when clicked on, the "24/7 Emergency Services!" sign plays the jumping sound effect from Super Mario Bros., immediately followed by the same sound effect slowed down.
  • In the "Testimonials" section, when clicked on, the invalid file icon leads to a 404 error page showing three Warp Pipes. Each pipe plays a different enhanced version of the pipe entrance sound heard in the Mario games; clicking on the middle pipe, right pipe, and left pipe in that order causes the page to play an arrangement of the Ground Theme from Super Mario Bros. Clicking on the middle pipe, left pipe, and right pipe makes Mario jump out of the middle pipe and plays the Underground Theme.
  • In the "Careers" section, when clicked on, the "Apply Now" button used to lead the user to a web page informing them that the application process is still being worked on prior to the site's redesign. After the redesign, the button leads to a clickable list of jobs. Clicking on any of them leads back to the main page.
  • In the "Service Area" section, failing the CAPTCHA plays the sound of Bowser breathing fire while completing it plays the item roulette sound from Mario Kart 8 and Mario Kart 8 Deluxe. Clicking the Brooklyn portion of the map plays audio from the Donkey Kong arcade game. Clicking the Queens portion plays audio from the Family Computer Disk System version of Kid Icarus. Booking an appointment leads to the movie's Fandango page or the official website in other regions.
  • In the "Van Tour" section, clicking on the "Follow Us!" button leads to the business' Instagram account.
  • Inspecting the website's console output shows an ASCII version of a Lumalee.

The website, outside of its real life legal notice, is shown as copyrighted in 2023 and built by Mario and Luigi.

Audio.svg The GameCube jingle from the website
File infoMedia:TSMBM GCN Jingle.oga
0:03
Audio.svg Luigi's voicemail
File infoMedia:TSMBM Phone Call.oga
0:40
Audio.svg The Ground Theme as heard on the error page
File infoMedia:TSMBM Ground Theme Website.oga
0:13
Audio.svg The audio of Donkey Kong gameplay from the website
File infoMedia:TSMBM DK Arcade.oga
0:22
Audio.svg The audio of Kid Icarus gameplay from the website
File infoMedia:TSMBM Kid Icarus.oga
0:09
Help:MediaHaving trouble playing?

Brazilian carnival

A group promoting The Super Mario Bros. Movie at the Bahian Carnival in Salvador, Brazil
The trio elétrico with posters of the film at the carnival

On February 18, 2023, Bloco Happy, one of the carnival blocks in Salvador, Brazil promoted the film by giving The Super Mario Bros. Movie-branded Mario and Luigi caps and inflatable tubes. A trio elétrico decorated with posters of the film was also present.[128][129]

References to other media

Gallery

For this subject's image gallery, see Gallery:The Super Mario Bros. Movie.

Names in other languages

Language Name Meaning Notes
Japanese ザ・スーパーマリオブラザーズ・ムービー[?]
Za Sūpā Mario Burazāzu Mūbī
The Super Mario Bros. Movie
Arabic سوبر ماريو بروس، الفيلم[?]
Super Mario Bros. Al-film
Super Mario Bros. The movie
Bosnian Super Mario braća film[?] Super Mario brothers movie
Bulgarian Супер Марио Bros.: Филмът[?]
Super Mario Bros.: Filmŭt
Super Mario Bros.: Movie
Catalan Super Mario Bros. La pel·lícula[?] Super Mario Bros. The Movie
Chinese (simplified) 超级马力欧兄弟大电影[?]
Chāojí Mǎlìōu Xiōngdì Dà Diànyǐng
Super Mario Bros. The Movie
Chinese (traditional) 超級瑪利歐兄弟電影版 (ROC)
Chāojí Mǎlìōu Xiōngdì Diànyǐng Bǎn
超級瑪利歐兄弟大電影 (Hong Kong)
Chāojí Mǎlìōu Xiōngdì Dà Diànyǐng
[?]
Super Mario Bros. Movie Edition

Super Mario Bros. The Movie
Croatian Super Mario Bros. film[?] Super Mario Bros. movie
Czech Super Mario Bros. ve filmu[?] Super Mario Bros. the movie
Danish Super Mario Bros. Filmen[?] The Super Mario Bros. Movie
Dutch The Super Mario Bros. Movie[?] -
Estonian Super Mario movie[?] Super Mario Movie
Finnish The Super Mario Bros. Movie[?] -
German Der Super Mario Bros. Film[?] The Super Mario Bros. Movie
Greek Super Mario Bros. Η Ταινία[?]
Super Mario Bros. I Tenía
Super Mario Bros. The Movie
Hebrew האחים סופר מריו הסרט[?]
Ha'Hakhim Super Mario Ha'Seret
Super Mario Brothers The Movie
Hindi द सुपर मारियो ब्रदर्स मूवी[?]
Da Supar Māriyo Bradars Mūvī
The Super Mario Bros. Movie
Hungarian Super Mario Bros.: A film[?] Super Mario Bros.: The movie
Icelandic Super Mario Bros. bíómyndin[?] The Super Mario Bros. movie
Indonesian The Super Mario Bros. Movie[?] -
Italian Super Mario Bros. Il Film[?] Super Mario Bros. The Movie
Korean 슈퍼 마리오 브라더스[?]
Syupeo Malio Beuladeoseu
Super Mario Bros.
Latvian Super Mario brāļi: Filma[?] Super Mario brothers: Movie
Lithuanian Broliai Super Mario. Filmas[?] Super Mario brothers. Movie
Malay The Super Mario Bros. Movie[?] -
Norwegian Super Mario Bros. Filmen[?] The Super Mario Bros. Movie
Polish Super Mario Bros. Film[?] Super Mario Bros. Movie
Portuguese Super Mario Bros. O Filme[?] Super Mario Bros. The Movie
Romanian Super Mario Bros.: Filmul[?] Super Mario Bros.: The movie
Russian Братья Супер Марио в кино[?]
Bratya Super Mario v kino
Super Mario brothers to the cinema
Serbian Super Mario braća film[?] Super Mario brothers movie
Slovak Super Mario Bros. vo filme[?] Super Mario Bros. the movie
Slovenian Brata Super Mario film[?] Super Mario brothers movie
Spanish Super Mario Bros. La Película[?] Super Mario Bros. The Movie
Swedish Super Mario Bros. Filmen[?] Super Mario Bros. Movie
Thai เดอะ ซูเปอร์มาริโอบราเธอร์ส มูฟวี่[?]
Dexa Sūpexr̒ Mārixo Brāṭhexr̒s̄ Mūfwī̀
The Super Mario Brothers Movie
Turkish Süper Mario Kardeşler Filmi[?] Super Mario Brothers Movie
Ukrainian Брати Супер Маріо в кіно[?]
Brati Super Mario v kino
Super Mario brothers to the cinema
Vietnamese Phim ảnh em Super Mario[?] Super Mario to the cinema

External links

Trailers
Clips

References

  1. ^ Super Mario Bros. Movie, The (2022). FilmRatings. Retrieved October 19, 2022.
  2. ^ The Super Mario Bros. Movie (2023). Irish Film Classification Office. Retrieved February 19, 2023.
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  4. ^ @universaluk (March 5, 2023) It’s-a-go time. We’re one month away. #SuperMarioMovie is in cinemas April 5. Twitter. Retrieved March 5, 2023.
  5. ^ @UniPicturesCAN (February 28, 2023). Wahoo! The #SuperMarioMovie is moving from April 7 to April 5 in Canada and in more than 60 markets around the world. The movie hits theatres in additional markets in April and May, with Japan opening April 28. Twitter. Retrieved February 28, 2023.
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