The Kraft Heinz Company
The Kraft Heinz Company, also known as Kraft Heinz, is an American food company. In 2024, it collaborated with Nintendo to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes, a macaroni and cheese product featuring several power-ups from the Super Mario franchise: Fire Flower, Super Star, and Super Mushroom. The company stated in a press release that "the new collaboration allows people to power up like their favorite characters in a deliciously fun experience all generations can enjoy."[1]
On October 1, 2024, Kraft Heinz launched a Super Mario-themed sweepstakes titled Power Up Pursuit.[2] Participants can enter by scanning a QR code on a box of KRAFT Mac & Cheese or by visiting the sweepstakes' website.[2] The prizes include one 3-day trip for four people to Universal Studios Hollywood (the location of Super Nintendo World) as the Grand Prize,[3] $550 in Nintendo eShop gift cards for two winners as the First Prize, and 100 boxes of KRAFT Mac & Cheese Super Mario Power-Up Shapes as the Second Prize.[2] The sweepstakes ends on December 31, 2024, and the winners will be decided on January 2, 2025.[2]
Gallery[edit]
Promotional image for the sweepstakes
See also[edit]
References[edit]
- ^ July 17, 2024. “Let’s-a-go!” KRAFT Mac & Cheese and Nintendo Fuel Fans with New Super Mario™ Power-Up Shapes. The Kraft Heinz Company. Retrieved December 2, 2024. (Archived July 22, 2024, 00:11:26 UTC via Wayback Machine.)
- ^ a b c d October 1, 2024. Nintendo Power Up Pursuit - Rules. The Kraft Heinz Company. Retrieved December 2, 2024. (Archived December 2, 2024, 16:14:54 UTC via Wayback Machine.)
- ^ October 1, 2024. Nintendo - Power Up Pursuit. The Kraft Heinz Company. Retrieved December 2, 2024. (Archived November 15, 2024, 19:36:52 UTC via Wayback Machine.)
