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The business appears in the 2023 animated film ''[[The Super Mario Bros. Movie]]'', under the name '''Super Mario Bros. Plumbing'''. Here, its logo now resembles the logo for ''[[New Super Mario Bros.]]'', and has [[Yoichi Kotabe]]/[[Shigehisa Nakaue]]-styled artwork of Mario alongside it. The plumbers drive a yellow van when they go door to door; Mario appears in the logo on one side only, with Luigi replacing him on the other. | The business appears in the 2023 animated film ''[[The Super Mario Bros. Movie]]'', under the name '''Super Mario Bros. Plumbing'''. Here, its logo now resembles the logo for ''[[New Super Mario Bros.]]'', and has [[Yoichi Kotabe]]/[[Shigehisa Nakaue]]-styled artwork of Mario alongside it. The plumbers drive a yellow van when they go door to door; Mario appears in the logo on one side only, with Luigi replacing him on the other. | ||
In the film, the Mario Bros. are implied to have started their plumbing business not too long ago, having purchased a yellow van and their commercial airing on TV possibly for the first time with Mario mentioning that they spent their life savings on it. After the airing of their commercial, the Mario Bros. get a call from their [[BrKLnCouple|first clients]] about a leak in their bathroom. Despite having some engine troubles, the Mario Bros. race to their clients' apartment and arrive just in time. However, the job is unsuccessful after the clients' [[Francis (The Super Mario Bros. Movie)|dog]], provoked by Luigi's accidentally stepping on | In the film, the Mario Bros. are implied to have started their plumbing business not too long ago, having purchased a yellow van and their commercial airing on TV possibly for the first time with Mario mentioning that they spent their life savings on it. After the airing of their commercial, the Mario Bros. get a call from their [[BrKLnCouple|first clients]] about a leak in their bathroom. Despite having some engine troubles, the Mario Bros. race to their clients' apartment and arrive just in time. However, the job is unsuccessful after the clients' [[Francis (The Super Mario Bros. Movie)|dog]], provoked by Luigi's accidentally stepping on his bone, aggressively attacks them and they destroy the bathroom. Mario solicits opinions from his family members at the dinner table about his and Luigi's commercial, with either ridicule or indifference from most of their family, except for their mother, who loves it and says "the world laughed at [Leonardo] da Vinci too". After Mario asks Papa Mario, he is openly disapproving, and causing Mario to leave the table upset. | ||
As part of the movie's promotional campaign, a real website centered on Super Mario Bros. Plumbing, [[SMBPlumbing.com]], opened in February 2023,<ref>[http://SMBPlumbing.com SMBPlumbing.com]. Retrieved February 12, 2023. ([https://archive.ph/yrbJM Archived] February 12, 2023, 21:39:36 UTC via archive.today.)</ref> along with a truncated version of the commercial advertising the business that appears in the film, which aired during {{wp|Super Bowl LVII}} that year. Like its in-film counterpart, the commercial features the [[Mario Brothers Rap]], contains the URL of the website, and reveals that the business services the boroughs of [[Brooklyn]] and [[List of implied locations#Queens|Queens]] in [[New York City]]. For the promo campaign, a phone number was created for the business, "929-55-MARIO". Dialing the number leads to a voice message in which Luigi tells the caller to text the same number for service and to visit the SMBPlumbing.com website; upon texting the number, the user receives the company's business card. The website's careers section lists dispatcher, bookkeeper, marketing manager, and driver as available job positions at Super Mario Bros. Plumbing, but selecting the "Apply Now" sign leads the user to a page which states that the application process is still being worked on. Several testimonials are also available on the website, namely from Mario and Luigi's [[Mama Mario|mother]], [[Foreman Spike|Spike]], and a user who goes by "[[BrKLnCouple]]"; the brothers' mother rates them highly favorably, while the others are more critical, with Spike holding a grudge against the brothers for leaving him to start their own business and BrKLnCouple stating that Super Mario Bros. Plumbing "left [their] house an absolute MESS"{{sic}}. BrKLnCouple abbreviates the business's name as "'''SMBP'''". The website was later updated with more positive testimonials from users "CollegeHoopsters", "DripDripBGone", "anothercaserole", "princessofQueens", "jump.man", and "Pipe_Dreamz", as well as a negative review from "dunnadunnadunna".<ref>[https://www.smbplumbing.com/testimonials/ Testimonials]. smbplumbing.com. Retrieved April 15, 2023.</ref> | As part of the movie's promotional campaign, a real website centered on Super Mario Bros. Plumbing, [[SMBPlumbing.com]], opened in February 2023,<ref>[http://SMBPlumbing.com SMBPlumbing.com]. Retrieved February 12, 2023. ([https://archive.ph/yrbJM Archived] February 12, 2023, 21:39:36 UTC via archive.today.)</ref> along with a truncated version of the commercial advertising the business that appears in the film, which aired during {{wp|Super Bowl LVII}} that year. Like its in-film counterpart, the commercial features the [[Mario Brothers Rap]], contains the URL of the website, and reveals that the business services the boroughs of [[Brooklyn]] and [[List of implied locations#Queens|Queens]] in [[New York City]]. For the promo campaign, a phone number was created for the business, "929-55-MARIO". Dialing the number leads to a voice message in which Luigi tells the caller to text the same number for service and to visit the SMBPlumbing.com website; upon texting the number, the user receives the company's business card. The website's careers section lists dispatcher, bookkeeper, marketing manager, and driver as available job positions at Super Mario Bros. Plumbing, but selecting the "Apply Now" sign leads the user to a page which states that the application process is still being worked on. Several testimonials are also available on the website, namely from Mario and Luigi's [[Mama Mario|mother]], [[Foreman Spike|Spike]], and a user who goes by "[[BrKLnCouple]]"; the brothers' mother rates them highly favorably, while the others are more critical, with Spike holding a grudge against the brothers for leaving him to start their own business and BrKLnCouple stating that Super Mario Bros. Plumbing "left [their] house an absolute MESS"{{sic}}. BrKLnCouple abbreviates the business's name as "'''SMBP'''". The website was later updated with more positive testimonials from users "CollegeHoopsters", "DripDripBGone", "anothercaserole", "princessofQueens", "jump.man", and "Pipe_Dreamz", as well as a negative review from "dunnadunnadunna".<ref>[https://www.smbplumbing.com/testimonials/ Testimonials]. smbplumbing.com. Retrieved April 15, 2023.</ref> | ||
