Editing San-ei Co., Ltd.

'''San-ei Co., Ltd.''' is a Japanese company that specializes in manufacturing plush toys. It primarily produces stuffed animal plushies, but it also creates products from licensed series such as ''[[wikirby:Kirby (series)|Kirby]]'', ''[[zeldawiki:The Legend of Zelda (Series)|The Legend of Zelda]]'', ''Professor Layton'', ''[[pikipedia:Pikmin series|Pikmin]]'', ''[[nookipedia:Animal Crossing (series)|Animal Crossing]]'', and others. Its most extensive licensed merchandise, however, comes from making products of characters and items from the ''[[Super Mario (franchise)|Super Mario]]'' franchise.
==''Super Mario'' plushies==
===''[[Super Mario (series)|Super Mario]]''===
<gallery>
QuestionBlockPlush.jpg|[[? Block]]
San-ei 1-Up Mushroom.jpg|[[1-Up Mushroom]]
San-ei 1-Up Mushroom Pillow.jpg|1-Up Mushroom (pillow)
BabyLuigiPlush.jpg|[[Baby Luigi]]
BabyLuigiPlush2.jpg|Another view of Baby Luigi
BabyLuigiDiagonal.jpg|Baby Luigi (diagonal)
BabyLuigiPlushBack.jpg|Baby Luigi (back)
BabyMarioPlush.jpg|[[Baby Mario]]
BabyMarioPlush2.jpg|Another view of Baby Mario
BabyMarioPlushSide.jpg|Baby Mario (side)
BabyMarioPlushBack.jpg|Baby Mario (back)
BabyPeachPlush.jpg|[[Baby Peach]]
BabyPeachPlush2.jpg|Another view of Baby Peach
BabyPeachPlushDiagonal.jpg|Baby Peach (diagonal)
BabyPeachPlushBack.jpg|Baby Peach (back)
Banzai Bill Plushie.jpg|[[Bomber Bill|Banzai Bill]]
BirdoPlush.jpg|[[Birdo]]
BirdoPlushDiagonal.jpg|Birdo (diagonal)
BirdoPlushSide.jpg|Birdo (side)
BirdoPlushBack.jpg|Birdo (back)
Bob-omb Plushie.jpg|[[Bob-omb]]
San-ei Bob-omb.jpg|Bob-omb
BobombPlushFront.jpg|Bob-omb (front)
Boo Plush.jpg|[[Boo]]
BooPlushieFront.jpg|Boo (front)
BooPlushieSide.jpg|Boo (side)
BowserPlush.jpg|[[Bowser]]
BowserPlushFront.jpg|Bowser (front)
BowserPlushSide.jpg|Bowser (side)
BowserPlushBack.jpg|Bowser (back)
BowserJrPlush.jpg|[[Bowser Jr.]]
BowserJr plushie.jpg|Bowser Jr. (front)
BowserJrPlushSide.jpg|Bowser Jr. (side)
BowserJrPlushBack.jpg|Bowser Jr. (back)
Blooper Plush.jpg|[[Blooper]]
Bullet Bill Plushie.jpg|[[Bullet Bill]]
BulletBillPlushSide.jpg|Bullet Bill (side)
BulletBillPlushBack.jpg|Bullet Bill (back)
BuzzyBeetlePlush.jpg|[[Buzzy Beetle]]
ChainChompPlushSide.jpg|[[Chain Chomp]]
ChainChompPlushFront.jpg|Chain Chomp (front)
CheepCheepPlush.jpg|[[Cheep Cheep]]
CheepCheepPlushSide.jpg|Cheep Cheep (back)
DonkeyKongPlush.jpg|[[Donkey Kong]]
DonkeyKongPlush2.jpg|Another view of Donkey Kong
DonkeyKongPlushBack.jpg|Donkey Kong (back)
DiddyKongPlush.jpg|[[Diddy Kong]]
DiddyKongPlushSide.jpg|Diddy Kong (side)
DiddyKongPlushBack.jpg|Diddy Kong (back)
DryBonesPlush.jpg|[[Dry Bones]]
DryBonesPlushDiagonal.jpg|Dry Bones (diagonal)
DryBonesPlushSide.jpg|Dry Bones (side)
FireLuigiPlush.jpg|[[Fire Luigi]]
FireLuigiPlushFront.jpg|Fire Luigi (front)
FireLuigiPlushSide.jpg|Fire Luigi (side)
FireLuigiPlushBack.jpg|Fire Luigi (back)
FireMarioPlush.jpg|[[Fire Mario]]
FireMarioPlushFront.jpg|Fire Mario (front)
FireMarioPlushSide.jpg|Fire Mario (side)
FireMarioPlushBack.jpg|Fire Mario (back)
FuzzyPlush.jpg|[[Fuzzy]]
Goomba Plushie.jpg|[[Goomba]]
GoombaPlushFront.jpg|Goomba (front)
GoombaPlushSide.jpg|Goomba (side)
GoombaPlushBack.jpg|Goomba (back)
HammerBroPlush.jpg|[[Hammer Bro]]
HammerBroPlushSide.jpg|Hammer Bro (side)
HammerBroPlushBack.jpg|Hammer Bro (back)
Kamek Plushie.jpg|[[Magikoopa]]
KamekPlush.jpg|Another view of Magikoopa
Kamek, side.jpg|Magikoopa (side)
KamekPlushBack.jpg|Magikoopa (back)
LarryPlush.jpg|[[Larry|Larry Koopa]]
LemmyKoopaplushie.jpg|[[Lemmy|Lemmy Koopa]]
LudwigPlush.jpg|[[Ludwig|Ludwig von Koopa]]
MortonPlush.jpg|[[Morton|Morton Koopa Jr.]]
RoyPlush.jpg|[[Roy|Roy Koopa]]
WendyPlush.jpg|[[Wendy|Wendy O. Koopa]]
IggyPlush.jpg|[[Iggy|Iggy Koopa]]
Koopa Troopa Plushie.jpg|[[Koopa Troopa]]
KoopaTroopaPlushSide.jpg|Koopa Troopa (side)
KoopaTroopaPlushBack.jpg|Koopa Troopa (back)
Lakitu-SpinyPlush.jpg|[[Lakitu]] and [[Spiny]]
LuigiPlush.jpg|[[Luigi]]
Luigiplushie.jpg|Luigi (front)
LuigiPlushSide.jpg|Luigi (side)
LuigiPlushBack.jpg|Luigi (back)
Marioplushie.jpg|[[Mario]]
MarioPlushSide.jpg|Mario (side)
Mecha-KoopaPlush.jpg|[[Mechakoopa]]
MontyMolePlush.jpg|[[Monty Mole]]
ParatroopaPlush.jpg|[[Koopa Paratroopa|Paratroopa]]
ParatroopaPlushSide.jpg|Paratroopa (side)
PlantPlushToy2011.jpg|[[Piranha Plant]]
PokeyPlushSanei.jpg|[[Pokey]]
PorcupufferPlush.jpg|[[Porcupuffer]]
DaisyPlush.png|[[Princess Daisy]]
DaisyPlushFront.jpg|Princess Daisy (front)
DaisyPlushSide.jpg|Princess Daisy (side)
DaisyPlushBack.jpg|Princess Daisy (back)
PeachPlush.jpg|[[Princess Peach]]
PeachPlush2.jpg|Another view of Princess Peach
PeachPlushSide.jpg|Princess Peach (side)
PeachPlushBack.jpg|Princess Peach (back)
RosalinaPlush.jpg|[[Rosalina]]
ShyGuyPlush.jpg|[[Shy Guy]]
ShyGuyPlushFront.jpg|Shy Guy (front)
ShyGuyPlushSide.jpg|Shy Guy (side)
ShyGuyPlushBack.jpg|Shy Guy (back)
SpikePlush.jpg|[[Spike]]
Thwomp2011Plush.jpg|[[Thwomp]]
ToadPlush.jpg|[[Toad]]
ToadPlushBack.jpg|Toad (back)
WarpPipePlushie.jpg|[[Warp Pipe]]
WaluigiPlush.jpg|[[Waluigi]]
WaluigiPlushSide.jpg|Waluigi (side)
WaluigiPlushBack.jpg|Waluigi (back)
WarioPlush.jpg|[[Wario]]
WarioPlushFront.jpg|Wario (front)
WarioPlushSide.jpg|Wario (side)
WarioPlushBack.jpg|Wario (back)
WigglerPlush.jpg|[[Wiggler]]
WigglerPlush2.jpg|Another view of Wiggler
WigglerPlushSide.jpg|Wiggler (side)
YoshiPlush.jpg|[[Yoshi]]
YoshiPlushSide.jpg|Yoshi (side)
YoshiPlushBack.jpg|Yoshi (back)
</gallery>

===''Super Mario All Star Collection''===
<gallery>
Baby Daisy - SMAS Plush.jpg|[[Baby Daisy]]
Baby Luigi - SMAS Plush.jpg|[[Baby Luigi]]
Baby Mario - SMAS Plush.jpg|[[Baby Mario]]
Baby Peach - SMAS Plush.jpg|[[Baby Peach]]
Baby Rosalina - SMAS Plush.jpg|[[Baby Rosalina]]
Black Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Black Yoshi]]
Blooper - SMAS Plush.jpg|[[Blooper]]
Blue Toad - SMAS Plush.jpg|[[Blue Toad (character)|Blue Toad]]
San-ei Toad Blue.jpg|Blue Toad
Blue Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Blue Yoshi]]
Bob-omb - SMAS Plush.jpg|[[Bob-omb]]
Bob-omb (back) - SMAS Plush.jpg|Bob-omb (back)
Boo - SMAS Plush.jpg|[[Boo]] (6-inch)
Boo (back) - SMAS Plush.jpg|Boo (6-inch, back)
San-ei Boo 10in.jpg|Boo (10-inch)
Boom Boom - SMAS Plush.jpg|[[Boom Boom]]
Bowser - SMAS Plush.jpg|[[Bowser]]
Bowser (back) - SMAS Plush.jpg|Bowser (back)
Bowser Jr. - SMAS Plush.jpg|[[Bowser Jr.]]
Bowser Jr. (back) - SMAS Plush.jpg|Bowser Jr. (back)
Bullet Bill - SMAS Plush.jpg|[[Bullet Bill]]
Bullet Bill (back) - SMAS.jpg|Bullet Bill (back)
Chain Chomp - SMAS Plush.jpg|[[Chain Chomp]]
Cheep Cheep - SMAS Plush.jpg|[[Cheep Cheep]]
Diddy Kong - SMAS Plush.jpg|[[Diddy Kong]]
Donkey Kong - SMAS Plush.jpg|[[Donkey Kong]]
Dry Bones - SMAS Plush.jpg|[[Dry Bones]]
Dry Bowser - SMAS Plush.jpg|[[Dry Bowser]]
Goomba - SMAS Plush.jpg|[[Goomba]]
Goomba (back) - SMAS Plush.jpg|Goomba (back)
Hammer Bro - SMAS plush.jpg|[[Hammer Bro]]
Kamek - SMAS Plush.jpg|[[Kamek]]
Koopa - SMAS Plush.jpg|[[Koopa Troopa]]
Lakitu and Spiny - SMAS Plush.jpg|[[Lakitu]] holding a [[Spiny Egg]]
Light Blue Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Light Blue Yoshi]]
Luigi - SMAS Plush.jpg|[[Luigi]]
Luigi (back) - SMAS Plush.jpg|Luigi (back)
Mario - SMAS Plush.jpg|[[Mario]]
Mario (back) - SMAS Plush.jpg|Mario (back)
Mario (Large) - SMAS Plush.jpg|Mario (Large)
Metal Mario - SMAS Plush.jpg |[[Metal Mario]]
Orange Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Orange Yoshi]]
Paragoomba - SMAS Plush.jpg|[[Paragoomba]]
Paratroopa - SMAS Plush.jpg|[[Koopa Paratroopa|Paratroopa]]
Piranha Plant - SMAS Plush.jpg|[[Piranha Plant]]
Pom Pom - SMAS.jpg|[[Pom Pom]]
Poochy - SMAS Plush.jpg|[[Poochy]]
Daisy - SMAS Plush.jpg|[[Princess Daisy]]
Daisy (back) - SMAS Plush.jpg|Princess Daisy (back)
Peach - SMAS Plush.jpg|[[Princess Peach]]
Peach (back) - SMAS Plush.jpg|Princess Peach (back)
Pink Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Pink Yoshi]]
Purple Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Purple Yoshi]]
Red Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Red Yoshi]]
Rosalina - SMAS Plush.jpg|[[Rosalina]]
Shy Guy - SMAS Plush.jpg|[[Shy Guy]]
Spiny - SMAS Plush.jpg|[[Spiny]]
Toad - SMAS Plush.jpg|[[Toad]]
Toad (back) - SMAS Plush.jpg|Toad (back)
Toadette -SMAS Plush.jpg|[[Toadette]]
Waluigi - SMAS Plush.jpg|[[Waluigi]]
Wario - SMAS Plush.jpg|[[Wario]]
White Yoshi - SMAS Plush.jpg|[[Yoshi (species)|White Yoshi]]
Wiggler - SMAS Plush.jpg|[[Wiggler]]
Wiggler (front) - SMAS Plush.jpg|Wiggler (front)
Yellow Toad - SMAS Plush.jpg|[[Yellow Toad (New Super Mario Bros. series)|Yellow Toad]]
Yellow Yoshi - SMAS Plush.jpg|[[Yoshi (species)|Yellow Yoshi]]
Yoshi - SMAS Plush.jpg|[[Yoshi]]
Yoshi (back) - SMAS Plush.jpg|Yoshi (back)
Yoshi (Large) - SMAS Plush.jpg|Yoshi (Large)
SuperMarioAllStarCollection San-ei.png|First wave
SuperMarioAllStarCollectionW2 San-ei.jpg|Second wave
SuperMarioAllStarCollectionW3 San-ei.jpg|Third wave
SuperMarioAllStarCollectionW4 San-ei.jpg|Fourth wave
Nintendo Magazine Winter 2022 Yoshi Plushes.jpg|An ad promoting the Yoshi plushies of the series from ''Nintendo Magazine Winter 2022''
</gallery>

===''[[Super Mario Sunshine]]''===
<gallery>
Ssmario.jpg|Mario and [[F.L.U.D.D.|FLUDD]]
Ssyoshi.jpg|Yoshi
</gallery>

===''[[Yoshi's Island DS]]''===
<gallery>
RedYoshiPlush.jpg|Red Yoshi
PinkYoshiPlush.jpg|Pink Yoshi
YellowYoshiPlush.jpg|Yellow Yoshi
OrangeYoshiPlush.jpg|Orange Yoshi
LightBlueYoshiPlush.jpg|Light-Blue Yoshi
BlueYoshiPlush.jpg|Blue Yoshi
PurpleYoshiPlush.jpg|Purple Yoshi
BlackYoshiPlush.jpg|Black Yoshi
WhiteYoshiPlush.jpg|White Yoshi
YIDSYoshiplushies.jpg|[[Yoshi (species)|Yoshis]]
</gallery>

===''[[Super Mario Galaxy]]''===
<gallery>
SMG Merchandise Mario Plushies.jpg|All of the four plushies
Mario With Mushroom Plush.jpg|Mario holding a [[Mushroom]]
Mario Galaxy Fire Plush.jpg|[[Fire Mario]]
Bee Mario plush.jpg|[[Bee Mario]]
Boo Mario Plush.jpg|[[Boo Mario]]
</gallery>

===''[[New Super Mario Bros. Wii]]''===
<gallery>
BlueToadPlush.jpg|[[Blue Toad (character)|Blue Toad]]
YellowToadPlush.jpg|[[Yellow Toad (New Super Mario Bros. series)|Yellow Toad]]
</gallery>

===''[[Super Mario 3D Land]]''===
<gallery>
TanookiMarioPlushToy.jpg|[[Tanooki Mario]]
Kitsune-Luigi-Plush.jpg|Kitsune Luigi
</gallery>

===''[[New Super Mario Bros. U]]''===
<gallery>
NSMBUplush.JPG|[[Flying Squirrel Mario]]
Musasabi Luigi NSMBU.png|Flying Squirrel Luigi
MusasabiYellowToad.png|Flying Squirrel Yellow Toad
MusasabiBlueToad.png|Flying Squirrel Blue Toad
NabbitPlush.jpg|[[Nabbit]]
</gallery>

===''[[Luigi's Mansion: Dark Moon]]''===
<gallery>
Luigi's Mansion Plush.jpg|Luigi with a [[Poltergust 5000]]
Luigi's Mansion Scared Plush.jpg|A similar plush with a scared expression
Polterpup Plush.jpg|[[Polterpup]]
LM2Plushies.png|The three plushies
</gallery>

===''[[Super Mario 3D World]]''===
<gallery>
CatMarioPlush.jpg|[[Cat Mario]]
CatLuigiPlush.jpg|Cat Luigi
CatPeachPlush.jpg|Cat Peach
CatToadPlush.jpg|Cat Toad
CatRosalinaPlush.jpg|Cat Rosalina
</gallery>

===''[[Captain Toad: Treasure Tracker]]''===
<gallery>
CaptainToadPlush.jpg|[[Captain Toad]]
CaptainToadPlush2.jpg|Another Captain Toad plush, now with a [[Super Pickax]] and [[Turnip]]
CTTT plushes.jpg|Both of the plushies
</gallery>

===''[[Super Mario Odyssey]]''===
<gallery>
SMO Mario plush.jpg|Mario
SMO Mario wedding plush.jpg|Mario (wedding outfit)
SMO Peach wedding plush.jpg|Peach (wedding outfit)
SMO Cappy plush.jpg|[[Cappy]]
SMO Cappy hat plush.jpg|Cappy ([[Mario Cap]])
</gallery>

===''[[Super Mario Maker 2]]''===
<gallery>
Builder Mario - SMM2 Plush.jpg|[[Builder Mario]]
Builder Luigi - SMM2 Plush.jpg|Builder Luigi
</gallery>

===''[[Dr. Mario World]]''===
<gallery>
DMW Dr Mario plush.jpg|[[Dr. Mario]]
DMW Virus plushies.jpg|[[Virus|Viruses]]
</gallery>

===''[[Super Mario Bros. Wonder]]''===
<gallery>
SMBW Sanei Elephant Mario Plush.jpg|[[Elephant Mario]]
SMBW Sanei Wonder Flower Plush.jpg|[[Wonder Flower]]
SMBW Sanei Talking Flower Plush.jpg|[[Talking Flower]]
</gallery>

===''[[Princess Peach: Showtime!]]''===
<gallery>
PPS Sanei Peach Stella Plush.jpg|Peach & [[Stella]]
PPS Sanei Swordfighter Peach Plush.jpg|[[Swordfighter Peach]]
</gallery>

==''Super Mario'' stickers==
===''Super Mario''===
<gallery>
Sanei Sticker Mario 1.png
Sanei Sticker Mario 2.png
Sanei Sticker Mario 3.png
</gallery>

===''Yoshi's New Island''===
<gallery>
Sanei Sticker YNI.png
</gallery>

===''Super Mario 3D World''===
<gallery>
Sanei Sticker 3DA.png
Sanei Sticker 3DB.png
Sanei Sticker 3DC.png
</gallery>

===''Mario Kart 8''===
<gallery>
Sanei Sticker MK8A.png
</gallery>

==''Super Mario'' paper weight figures==
<gallery>
Sanei Paperweight - Mario.png|[[Mario]]
Sanei Paperweight -Luigi.jpg|[[Luigi]]
Sanei Paperweight - Yoshi.jpg|[[Yoshi]]
Sanei Paperweight - Donkey Kong.jpg|[[Donkey Kong]]
</gallery>

==Names in other languages==
{{Foreign names
|Jpn=三英
|JpnR=San-ei
|JpnM=Derived from「三」(''San'', three) and 「英」(''Ei''), which is commonly used as a shorthand of「英語」(''Ei-go'', English) in Japanese, but can also mean "Flower" or "Hero".
}}

==External links==
*[http://www.san-ei-boeki.co.jp Official site] (in Japanese)
*[https://twitter.com/saneiboeki Official X account]
*[https://www.instagram.com/sanei1938 Official Instagram account]
{{Companies}}
{{Merchandise}}
[[Category:Merchandise]]
[[Category:Companies]]