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Throughout the years, the store has held many launch day events for new game releases, with one of the first major events being for the launch of ''[[Super Mario Galaxy]]'' on November 12, 2007.  
Throughout the years, the store has held many launch day events for new game releases, with one of the first major events being for the launch of ''[[Super Mario Galaxy]]'' on November 12, 2007.  


Other notable launch events include:
Other notable launch events include:  


*''[[Mario Kart Wii]]'': The game's launch was one of the first big events held at the store. Outside the store, many tents were placed for customers to enter, with demo kiosks for the game in the shape of the [[Standard Kart]]. Additionally, many tournaments were held for the game, with participants being given memorabilia based on ''Mario Kart Wii'', including t-shirts and bumper stickers. Furthermore, customers could create their own ''Mario Kart'' license based on the ones from the game, even getting their picture taken for it.<ref>{{cite|author=Gamin, Mike|date=April 27, 2008|title="Mario Kart Wii Launch Event Recap"|url=https://www.nintendoworldreport.com/feature/15864/mario-kart-wii-launch-event-recap}}</ref>
*''[[Mario Kart Wii]]'': The game's launch was one of the first big events held at the store. Outside the store, many tents were placed for customers to enter, with demo kiosks for the game in the shape of the [[Standard Kart]]. Additionally, many tournaments were held for the game, with participants being given memorabilia based on ''Mario Kart Wii'', including t-shirts and bumper stickers. Furthermore, customers could create their own ''Mario Kart'' license based on the ones from the game, even getting their picture taken for it.<ref>{{cite|author=Gamin, Mike|date=April 27, 2008|title="Mario Kart Wii Launch Event Recap"|url=https://www.nintendoworldreport.com/feature/15864/mario-kart-wii-launch-event-recap}}</ref>
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*''[[Super Mario 3D World]]'': This game's launch event had the entire second floor turned into the [[Sprixie Kingdom]], with the Cat forms of the various characters decorating the walls and floors. Both ''[[zeldawiki:The Legend of Zelda: A Link Between Worlds|The Legend of Zelda: A Link Between Worlds]]'' and ''[[Mario Party: Island Tour]]'' launched on the same day, on November 22, 2013. ''Island Tour'' only received a small section of the first floor dedicated to its launch, with a majority of that floor being dedicated to ''A Link Between Worlds''.<ref>{{cite|author=KirbyGCN17|date=November 22, 2013|title="Super Mario 3D World and Zelda: A Link Between Worlds Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=aZoXSQuNRbM&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=58}}</ref>
*''[[Super Mario 3D World]]'': This game's launch event had the entire second floor turned into the [[Sprixie Kingdom]], with the Cat forms of the various characters decorating the walls and floors. Both ''[[zeldawiki:The Legend of Zelda: A Link Between Worlds|The Legend of Zelda: A Link Between Worlds]]'' and ''[[Mario Party: Island Tour]]'' launched on the same day, on November 22, 2013. ''Island Tour'' only received a small section of the first floor dedicated to its launch, with a majority of that floor being dedicated to ''A Link Between Worlds''.<ref>{{cite|author=KirbyGCN17|date=November 22, 2013|title="Super Mario 3D World and Zelda: A Link Between Worlds Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=aZoXSQuNRbM&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=58}}</ref>
*''[[Mario Golf: World Tour]]'': This game's launch event had a Golf Putting Station on the second floor, essentially being a mini-golf course themed to stages such as the [[Seaside Course]] and [[Wiggler Park]]. This game launched the same day as ''[[wikirby:Kirby: Triple Deluxe|Kirby: Triple Deluxe]]'', with that game's launch event activities happening on the first floor.<ref>{{cite|author=KirbyGCN17|date=May 3, 2014|title="Kirby: Triple Deluxe Mario Golf: World Tour Launch Events at Nintendo World"|url=https://www.youtube.com/watch?v=cgvs-2lPxSg&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=57}}</ref>
*''[[Mario Golf: World Tour]]'': This game's launch event had a Golf Putting Station on the second floor, essentially being a mini-golf course themed to stages such as the [[Seaside Course]] and [[Wiggler Park]]. This game launched the same day as ''[[wikirby:Kirby: Triple Deluxe|Kirby: Triple Deluxe]]'', with that game's launch event activities happening on the first floor.<ref>{{cite|author=KirbyGCN17|date=May 3, 2014|title="Kirby: Triple Deluxe Mario Golf: World Tour Launch Events at Nintendo World"|url=https://www.youtube.com/watch?v=cgvs-2lPxSg&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=57}}</ref>
*''[[Mario Party 10]]'': This game's launch event featured displays showcasing the game's amiibo Party mode, and cutouts of the game's amiibo figures were placed around the second floor. The major activity of the event involved a linear board, where customers would roll a dice to move a given number of spaces, and answer a ''Super Mario'' trivia question in order to move that number of spaces.<ref>{{cite|author=KirbyGCN17|date=March 22, 2015|title="Mario Party 10 Launch Celebration at Nintendo World"|url=https://www.youtube.com/watch?v=QUU_b8mTF3c}}</ref>  
*''[[Mario Party 10]]'': This game's launch event featured displays showcasing the game's Amiibo Party mode, and cutouts of the game's Amiibo figures were placed around the second floor. The major activity of the event involved a linear board, where customers would roll a dice to move a given number of spaces, and answer a Mario trivia question in order to move that number of spaces.<ref>{{cite|author=KirbyGCN17|date=March 22, 2015|title="Mario Party 10 Launch Celebration at Nintendo World"|url=https://www.youtube.com/watch?v=QUU_b8mTF3c}}</ref>  
*''[[Super Mario Maker]]'': The launch event for this game was fairly significant, with massive prop replicas of various ''Super Mario'' items and objects placed throughout the store. Additionally, hard hats based off of [[Builder Mario]]'s were given to customers, and wall banners within the store showcased the history of the series up to that point.<ref>{{cite|author=KirbyGCN17|date=September 12, 2015|title="Super Mario Maker Special Event at Nintendo World"|url=https://www.youtube.com/watch?v=XrOlS4dQqf8&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=51}}</ref>
*''[[Super Mario Maker]]'': The launch event for this game was fairly significant, with massive prop replicas of various ''Super Mario'' items and objects placed throughout the store. Additionally, hard hats based off of [[Builder Mario]]'s were given to customers, and wall banners within the store showcased the history of the series up to that point.<ref>{{cite|author=KirbyGCN17|date=September 12, 2015|title="Super Mario Maker Special Event at Nintendo World"|url=https://www.youtube.com/watch?v=XrOlS4dQqf8&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=51}}</ref>
*''[[Yoshi's Woolly World]]'': This game's launch event has most of its celebrations held on the second floor, with the standout element being a large diorama based on the game's promotional artwork, including prop replicas of the [[Wonder Wool]], [[Smiley Flower]], and [[Bead]]s. Furthermore, the display used the Yarn Yoshi [[amiibo]] figures to represent the playable Yoshis. The event featured an activity called "'Sew' fun to Sew Station!", where customers could create bead bracelets and other crafts inspired by the game. There was also an activity where customers used balls of yarn to earn points by shooting them through cutouts of characters like [[Piranha Plant]]s and [[Baby Bowser]]. Customers could also obtain posters of the games key artwork, and purchase the aforementioned Yarn Yoshi amiibo, which launched the same day as the game itself. This launch event was the last to be held before the month-long renovations to the store began on January 19, 2016.<ref>{{cite|author=KirbyGCN17|date=October 17, 2015|title="Yoshi's Woolly World Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=d92hPRcBcVY}}</ref>  
*''[[Yoshi's Woolly World]]'': This game's launch event has most of its celebrations held on the second floor, with the standout element being a large diorama based on the game's promotional artwork, including prop replicas of the [[Wonder Wool]], [[Smiley Flower]], and [[Bead]]s. Furthermore, the display used the Yarn Yoshi [[Amiibo]] figures to represent the playable Yoshi's. The event featured an activity called the "Sew" fun to Sew Station, where customers could create bead bracelets and other crafts inspired by the game. More notably, there was an activity where customers used balls of yarn to earn points by shooting them through cutouts of characters like [[Piranha Plant]]s and [[Baby Bowser]]. Customers could also obtain posters of the games key artwork, and purchase the aforementioned Yarn Yoshi Amiibo, which launched the same day as the game itself. This launch event was the last to be held before the month-long renovations to the store began on January 19, 2016.<ref>{{cite|author=KirbyGCN17|date=October 17, 2015|title="Yoshi's Woolly World Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=d92hPRcBcVY}}</ref>  
*''[[Mario & Sonic at the Rio 2016 Olympic Games]]'': This game's launch event featured patriotic decorations in celebration of the Olympics. Additionally, footage of the actual Rio 2016 Olympic Games was streamed on the then recently installed screen on the second floor.<ref>{{cite|author=KirbyGCN17|date=August 15, 2016|title="Mario & Sonic at the Rio 2016 Olympic Games Event at Nintendo NY"|url=https://https://www.youtube.com/watch?v=abO6lwUJpEY&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=50}}</ref>
*''[[Mario & Sonic at the Rio 2016 Olympic Games]]'': This game's launch event featured patriotic decorations in celebration of the Olympics. Additionally, footage of the actual Rio 2016 Olympic Games was streamed on the then recently installed screen on the second floor.<ref>{{cite|author=KirbyGCN17|date=August 15, 2016|title="Mario & Sonic at the Rio 2016 Olympic Games Event at Nintendo NY"|url=https://https://www.youtube.com/watch?v=abO6lwUJpEY&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=50}}</ref>
*''[[Paper Mario: Color Splash]]'': This game's launch had an activity where store guests could take custom-made cutouts of Toads to draw and paint their own designs onto that they could then take home.<ref>{{cite|author=Nintendo NY|date=October 8, 2016|title="Paper Mario: Color Splash Launch Event Social Media Post"|url=https://x.com/NintendoNYC/status/784813292787208192}}</ref>
*''[[Paper Mario: Color Splash]]'': This game's launch had an activity where store guests could take custom-made cutouts of Toads to draw and paint their own designs onto that they could then take home.<ref>{{cite|author=Nintendo NY|date=October 8, 2016|title="Paper Mario: Color Splash Launch Event Social Media Post"|url=https://x.com/NintendoNYC/status/784813292787208192}}</ref>
*''[[Mario Party: Star Rush]]:'' This game's launch event featured a meet-and-greet with Mario and Luigi, along with party decorations across the store. The only activity held for the event was a game where customers had to balance a plate of prop acorns on a plate, while not bumping into any of the [[Goomba]] cutouts. The prop Goombas were seemingly duplicates of the props used for the ''Paper Mario: Color Splash'' launch event about a week prior, as they use the Goomba design from that game.<ref>{{cite|author=KirbyGCN17|date=October 15, 2016|title="Mario Party: Star Rush Gameplay Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Hlgh-LN1HOo&t=56s}}</ref>  
*''[[Mario Party: Star Rush]]:'' This game's launch event featured a meet and greet with Mario and Luigi, along with party decorations across the store. The only notable activity held for the event was a game where customers had to balance a plate of prop acorns on a plate, while not bumping into any of the [[Goomba]] cutouts. Interestingly, the prop Goomba's appear to be duplicates of the props used for the ''Paper Mario: Color Splash'' launch event about a week prior, as they use the Goomba design from that game.<ref>{{cite|author=KirbyGCN17|date=October 15, 2016|title="Mario Party: Star Rush Gameplay Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Hlgh-LN1HOo&t=56s}}</ref>  
*''[[Mario Kart 8 Deluxe]]'': This game's launch event featured decorations highlighting the overhauled battle mode of this enhanced port. A tournament was held for the game's launch, much in the same fashion as the tournament held for ''Mario Kart 7''. This launch event marked the first appearance of the current mascot costume for Mario, replacing the iteration that had been in use since 2009 at the store.<ref>{{cite|author=KirbyGCN17|date=April 29, 2017|title="Mario Kart 8 Deluxe Launch Tournament at Nintendo NY"|url=https://www.youtube.com/watch?v=aEMPEUoGgRI&t=70s}}</ref>  
*''[[Mario Kart 8 Deluxe]]'': This game's launch event featured decorations highlighting the overhauled battle mode of this enhanced port. A tournament was held for the game's launch, much in the same fashion as the tournament held for ''Mario Kart 7''. This launch event marked the first appearance of the current mascot costume for Mario, replacing the iteration that had been in use since 2009 at the store.<ref>{{cite|author=KirbyGCN17|date=April 29, 2017|title="Mario Kart 8 Deluxe Launch Tournament at Nintendo NY"|url=https://www.youtube.com/watch?v=aEMPEUoGgRI&t=70s}}</ref>  
*''[[Yoshi's Crafted World]]'': This game's launch event featured a table filled with snacks themed to Yoshi, various activities based around the arts and crafts theme, and a ''Yoshi'' trivia game. The game launched alongside ''[[wikirby:Kirby's Extra Epic Yarn|Kirby's Extra Epic Yarn]]'', which was the very last [[Nintendo 3DS]] game released physically by Nintendo and had its launch events on the first floor while ''Yoshi's Crafted World'' had its on the second floor.<ref>{{cite|author=NintendoCade|date=March 17, 2019|title="Yoshi’s Crafted World and Kirby’s Extra Epic Yarn Launch Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Y0NdaTTPHJQ&t=143s}}</ref>
*''[[Yoshi's Crafted World]]'': This game's launch event featured a table filled with snacks themed to Yoshi, various activities based around the arts and crafts theme, and a ''Yoshi'' trivia game. The game launched alongside ''[[wikirby:Kirby's Extra Epic Yarn|Kirby's Extra Epic Yarn]]'', which was the very last [[Nintendo 3DS]] game released physically by Nintendo and had its launch events on the first floor while ''Yoshi's Crafted World'' had its on the second floor.<ref>{{cite|author=NintendoCade|date=March 17, 2019|title="Yoshi’s Crafted World and Kirby’s Extra Epic Yarn Launch Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Y0NdaTTPHJQ&t=143s}}</ref>

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