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*''[[Mario Kart 7]]'': This game's launch featured a life-size replica of the [[Standard Kart]] from this game. A tournament for the game was also held in the store, with the first-place winner receiving a custom trophy, and those in second and third receiving medals.<ref>{{cite|author=Switch & Play NYC|date=December 7, 2011|title="Follow Rainbow Road! -- Mario Kart 7 Launch Party & Tournament with StreetPass NYC!"|url=https://www.youtube.com/watch?v=5haDsvdE13Q&t=0s}}</ref>
*''[[Mario Kart 7]]'': This game's launch featured a life-size replica of the [[Standard Kart]] from this game. A tournament for the game was also held in the store, with the first-place winner receiving a custom trophy, and those in second and third receiving medals.<ref>{{cite|author=Switch & Play NYC|date=December 7, 2011|title="Follow Rainbow Road! -- Mario Kart 7 Launch Party & Tournament with StreetPass NYC!"|url=https://www.youtube.com/watch?v=5haDsvdE13Q&t=0s}}</ref>
*''[[New Super Mario Bros. 2]]'': This game had its launch themed around the many golden objects and enemies featured in the game. Additionally, a high score contest was held using the game's [[Coin Rush]] mode. The contest had 45 prizes, some of which included a Mario Nintendo DS holder, a Mario baseball cap, and a ''New Super Mario Bros. 2'' t-shirt.<ref>{{cite|author=KirbyGCN17|date=August 19, 2012|title="New Super Mario Bros. 2 Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=o6n6bVu9KyM}}</ref>  
*''[[New Super Mario Bros. 2]]'': This game had its launch themed around the many golden objects and enemies featured in the game. Additionally, a high score contest was held using the game's [[Coin Rush]] mode. The contest had 45 prizes, some of which included a Mario Nintendo DS holder, a Mario baseball cap, and a ''New Super Mario Bros. 2'' t-shirt.<ref>{{cite|author=KirbyGCN17|date=August 19, 2012|title="New Super Mario Bros. 2 Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=o6n6bVu9KyM}}</ref>  
*''[[Luigi's Mansion: Dark Moon]]'': This game's launch event decorated the walls and elevator doors with decals based on the game. Additionally, a large display on the second floor showcased the history of Luigi, having many games and pieces of memorabilia from over the years. A replica of the [[Poltergust 5000]] was featured in this display.<ref>{{cite|author=KirbyGCN17|date=March 24, 2013|title="PKMN Mystery Dungeon Luigi's Mansion: Dark Moon Launch Events at Nintendo World"|url=https://www.youtube.com/watch?v=Pksymfq6LkA&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=62}}</ref>  
*''[[Luigi's Mansion: Dark Moon]]'': This game's launch event decorated the walls and elevator doors with decals based on the game. Additionally, a large display on the second floor showcased the history of Luigi, having many games and pieces of memorabilia from over the years. A replica of the [[Poltergust 5000]] was featured in this display. <ref>{{cite|author=KirbyGCN17|date=March 24, 2013|title="PKMN Mystery Dungeon Luigi's Mansion: Dark Moon Launch Events at Nintendo World"|url=https://www.youtube.com/watch?v=Pksymfq6LkA&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=62}}</ref>  
*''[[Mario & Luigi: Dream Team]]'': This game had its launch themed around a pajama party, and had exclusive memorabilia themed to sleeping.<ref>{{cite|author=KirbyGCN17|date=August 11, 2013|title="Mario & Luigi Dream Team Launch Event (Pajama Party) at Nintendo World"|url=https://www.youtube.com/watch?v=NoTRIEEAfIs}}</ref>
*''[[Mario & Luigi: Dream Team]]'': This game had its launch themed around a pajama party, and had exclusive memorabilia themed to sleeping.<ref>{{cite|author=KirbyGCN17|date=August 11, 2013|title="Mario & Luigi Dream Team Launch Event (Pajama Party) at Nintendo World"|url=https://www.youtube.com/watch?v=NoTRIEEAfIs}}</ref>
*''[[Super Mario 3D World]]'': This game's launch event had the entire second floor turned into the [[Sprixie Kingdom]], with the Cat forms of the various characters decorating the walls and floors. Both ''[[zeldawiki:The Legend of Zelda: A Link Between Worlds|The Legend of Zelda: A Link Between Worlds]]'' and ''[[Mario Party: Island Tour]]'' launched on the same day, on November 22, 2013. ''Island Tour'' only received a small section of the first floor dedicated to its launch, with a majority of that floor being dedicated to ''A Link Between Worlds''.<ref>{{cite|author=KirbyGCN17|date=November 22, 2013|title="Super Mario 3D World and Zelda: A Link Between Worlds Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=aZoXSQuNRbM&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=58}}</ref>
*''[[Super Mario 3D World]]'': This game's launch event had the entire second floor turned into the [[Sprixie Kingdom]], with the Cat forms of the various characters decorating the walls and floors. Both ''[[zeldawiki:The Legend of Zelda: A Link Between Worlds|The Legend of Zelda: A Link Between Worlds]]'' and ''[[Mario Party: Island Tour]]'' launched on the same day, on November 22, 2013. ''Island Tour'' only received a small section of the first floor dedicated to its launch, with a majority of that floor being dedicated to ''A Link Between Worlds''.<ref>{{cite|author=KirbyGCN17|date=November 22, 2013|title="Super Mario 3D World and Zelda: A Link Between Worlds Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=aZoXSQuNRbM&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=58}}</ref>

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