Editing Mario Toy Company

|image=[[File:MarioVsDKSwitch_MarioToyCompany.jpg|250px]]<br>Intro cutscene screenshot of the Mario Toy Company's main building in the [[Nintendo Switch]] version of ''[[Mario vs. Donkey Kong (Nintendo Switch)|Mario vs. Donkey Kong]]''

The '''Mario Toy Company''' is a company that manufactures and sells toys known as [[Mini]]s (including the [[Mini-Mario]]) in the ''[[Mario vs. Donkey Kong (series)|Mario vs. Donkey Kong]]'' series. In later appearances, the company is also responsible for the creation and maintenance of various theme parks, notably [[Super Mini Mario World]] and [[Mini Land Theme Park]]. Mario Toy Company was founded by Mario according to the instruction manual for ''[[Mario vs. Donkey Kong]]''.<ref name="engmanual">{{cite|title=''Mario vs. Donkey Kong'' Europe instruction booklet|page=4|date=2004|publisher=Nintendo of Europe|language=en-gb}}</ref> Known employees include three [[Toad (species)|Toads]] who manage the production lines for the Mini-Marios, although known affiliates like [[Pauline]] were also seen testing Mini-Marios as well especially in the final cutscene in ''[[Mario vs. Donkey Kong: Minis March Again!]]''. Mario Toy Company's operations are often intercepted by [[Donkey Kong]] due to varying motives, like stealing the Mini-Mario toys for himself or even causing mayhem at its theme parks due to him not getting what he wants.

==History==

In ''[[Mario vs. Donkey Kong]]'' and its [[Nintendo Switch]] [[Mario vs. Donkey Kong (Nintendo Switch)|remake]], [[Donkey Kong]] tries to purchase a Mini-Mario toy after seeing a commercial for the toys on television. However, all the stores are sold out of Mini-Mario toys. Due to his impatience from waiting for the next shipment,<ref name="engmanual"/> Donkey Kong travels to the company's factory and steals all of the Mini-Mario toys he can get his hands on, prompting [[Mario]] to give chase after him.

The first world is also named [[Mario Toy Company (world)|Mario Toy Company]], although it mostly takes place in the outdoors surrounding the company's main building, which is visible in the background in all regular levels ([[Level 1-1 (Mario vs. Donkey Kong)|Level 1-1]] only in the remake). Despite this, [[Level 1-mm]] and [[Level 1-DK]] presumably take place in the company's storage warehouse. The first plus world, [[Mario Toy Factory]], instead takes place in the company's Mini-Mario production line.

In the remake, the Mario Toy Company's main building has received a drastic redesign, featuring prominent red rooftops, arches, and an exterior made out of brick. It also has a redesigned logo that is modeled after the modern ''Super Mario'' series [[List of fonts|font]], whereas generic text was used in the GBA version. The giant "M" emblem on the top of the building was removed, as it now situates near the entrance door instead. The background of Mario Toy Factory now also features more details to make it more clear that Mini-Marios are being produced there, as several units of them can be seen being moved along conveyor belts.

The Mario Toy Company is briefly mentioned in the intro cutscene of ''[[Mario vs. Donkey Kong 2: March of the Minis]]''. Here, it is named '''Mini Mario Toy Company''' (although it is still referred to as Mario Toy Company in the North American version of the instruction manual<ref>{{cite|url=https://csassets.nintendo.com/noaext/image/private/t_KA_PDF/DS_Mario_vs_Donkey_Kong_March_of_the_Minis?_a=DATC1RAAZAA0|langauge=en-us|title=''Mario vs. Donkey Kong 2: March of the Minis'' instruction booklet|page=6|publisher=Nintendo of America|accessdate=January 15, 2025}}</ref>). Mini Mario Toy Company's success of their [[Mini-Mario|Mini Mario]] toy has earned the company a lot of money, which becomes Mario's main motive for opening its first theme park, [[Super Mini Mario World]]. Minis based on other characters like [[Mini Peach]], [[Mini Toad]], and [[Mini Donkey Kong]] are also featured in the game, presumably also manufactured by the Mini Mario Toy Company. Super Mini Mario World would also be later expanded upon in the follow-up, ''[[Mario vs. Donkey Kong: Minis March Again!]]''.

The Mario Toy Company runs Mini-Land (also known as Mini Land Theme Park in the [[Mario and Donkey Kong: Minis on the Move|succeeding installment]]), the main setting of ''[[Mario vs. Donkey Kong: Mini-Land Mayhem!]]''. The company is also briefly mentioned in the character bio for the Mini-Marios in the game's instruction booklet.<ref>{{cite|quote=Mini-Marios - The Mario Toy Company's best-selling toys and the stars of Mini-Land!|url=https://csassets.nintendo.com/noaext/image/private/t_KA_PDF/DS_Mario_vs_DK_Mayhem?_a=DATC1RAAZAA0|language=en-us|title=''Mario vs. Donkey Kong: Mini-Land Mayhem!'' instruction booklet|page=7|publisher=Nintendo of America|accessdate=January 15, 2025}}</ref>

The success of Mini Land Theme Park in the previous installment has led to the Mario Toy Company hosting the [[Mini Toy Carnival]] in ''[[Mario and Donkey Kong: Minis on the Move]]'', according to the [[Nintendo eShop]]'s British English listing for the game, and the game's electronic manual.

 

MarioToyCo..png|Composite image of Mario Toy Company's main building in the intro cutscene of ''[[Mario vs. Donkey Kong]]''

Cutscene ToadWorkers.png|A group of [[Toad (species)|Toad]]s supervising the Mini-Marios in the company's factory

MVDK 1-1 1.png|Mario Toy Company's main building as seen in the background of [[Level 1-1 (Mario vs. Donkey Kong)|Level 1-1]] in ''Mario vs. Donkey Kong''

Cutscene_-_MMTC_news.png|A news broadcast from the Mini Mario Toy Company, in the intro cutscene of ''[[Mario vs. Donkey Kong 2: March of the Minis]]''

MTCLogoNew.png|Closer shot of the company's logo, as seen in the intro cutscene of the ''[[Mario vs. Donkey Kong (Nintendo Switch)|Mario vs. Donkey Kong]]'' remake

 

|JpnM=Mini-Mario Factory

|ItaN=''Mario vs. Donkey Kong'' and its remake

|ItaM=Mario Toys/Games joint-stock company (Allusion to Italian toy company Giochi Preziosi S.p.A.)