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Nintendo began a sweepstake on [[My Nintendo]] on March 4 that will grant the winner a free trip for four to [[Super Nintendo World]] at {{wp|Universal Orlando}}. The sweepstake will run until June 30.<ref>{{cite|date=March 4, 2025|url=my.nintendo.com/news/dc61c7a06f9f4302|title=Kick off MAR10 Day with the My Nintendo™ Universal Epic Universe SUPER NINTENDO WORLD™ Sweepstakes!|publisher=My Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211401/https://my.nintendo.com/news/dc61c7a06f9f4302}}</ref> A [[My Nintendo Mario Kart 8 Deluxe Community Challenge|community challenge]] for ''[[Mario Kart 8 Deluxe]]'' began for players to participate in one million laps total among participants from March 4 to March 17, with the participation reward being 310 Platinum Points, regardless of their level of participation. A 14-day trial period for [[Nintendo Switch Online]] was also offered during the same time. Aside from previous MAR10 Day physical and digital rewards being reissued, the physical rewards added a ''Mario Kart 8 Deluxe''-based license holder with a lanyard as well as a ''Super Mario''-themed stadium tote bag, each costing 500 My Nintendo Platinum Points, while the digital rewards included a new yellow-and-red wallpaper depicting Mario, Luigi, Toad, Peach, Bowser, Donkey Kong, and Yoshi in portholes, resembling, and in some cases, reusing their artwork for ''[[Mario Party: Star Rush]]''.<ref>{{cite|date=March 4, 2025|url=my.nintendo.com/news/cc555990f4e9b1b1|title=Race into fun this MAR10 Day with the Mario Kart 8 Deluxe Community Challenge and My Nintendo rewards!|publisher=My Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211355/https://my.nintendo.com/news/cc555990f4e9b1b1|deadlink=y}}</ref><ref>{{cite|date=March 4, 2025|url=www.nintendo.com/us/whatsnew/play-together-and-have-fun-online-this-mar10-day-with-a-14-day-free-trial-membership-of-nintendo-switch-online/|title=Play together and have fun online this MAR10 Day with a 14-day free trial membership of Nintendo Switch Online|publisher=Nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211259/https://www.nintendo.com/us/whatsnew/play-together-and-have-fun-online-this-mar10-day-with-a-14-day-free-trial-membership-of-nintendo-switch-online/}}</ref><ref>{{cite|date=March 4, 2025|url=www.nintendo.com/us/whatsnew/3-2-1-go-for-platinum-points/|title=3…2…1…GO (for Platinum Points)!|publisher=nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304210652/https://www.nintendo.com/us/whatsnew/3-2-1-go-for-platinum-points/}}</ref><ref name="Mario Day event page 2025>{{cite|url=mario.nintendo.com/events/|title=MAR10 Day events|publisher=mario.nintendo.com|language=en|accessdate=March 4, 2025|archive=archive.ph/9pXlv|archivedate=March 4, 2025, 21:01:44 UTC|deadlink=y}}</ref>
Nintendo began a sweepstake on [[My Nintendo]] on March 4 that will grant the winner a free trip for four to [[Super Nintendo World]] at {{wp|Universal Orlando}}. The sweepstake will run until June 30.<ref>{{cite|date=March 4, 2025|url=my.nintendo.com/news/dc61c7a06f9f4302|title=Kick off MAR10 Day with the My Nintendo™ Universal Epic Universe SUPER NINTENDO WORLD™ Sweepstakes!|publisher=My Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211401/https://my.nintendo.com/news/dc61c7a06f9f4302}}</ref> A [[My Nintendo Mario Kart 8 Deluxe Community Challenge|community challenge]] for ''[[Mario Kart 8 Deluxe]]'' began for players to participate in one million laps total among participants from March 4 to March 17, with the participation reward being 310 Platinum Points, regardless of their level of participation. A 14-day trial period for [[Nintendo Switch Online]] was also offered during the same time. Aside from previous MAR10 Day physical and digital rewards being reissued, the physical rewards added a ''Mario Kart 8 Deluxe''-based license holder with a lanyard as well as a ''Super Mario''-themed stadium tote bag, each costing 500 My Nintendo Platinum Points, while the digital rewards included a new yellow-and-red wallpaper depicting Mario, Luigi, Toad, Peach, Bowser, Donkey Kong, and Yoshi in portholes, resembling, and in some cases, reusing their artwork for ''[[Mario Party: Star Rush]]''.<ref>{{cite|date=March 4, 2025|url=my.nintendo.com/news/cc555990f4e9b1b1|title=Race into fun this MAR10 Day with the Mario Kart 8 Deluxe Community Challenge and My Nintendo rewards!|publisher=My Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211355/https://my.nintendo.com/news/cc555990f4e9b1b1|deadlink=y}}</ref><ref>{{cite|date=March 4, 2025|url=www.nintendo.com/us/whatsnew/play-together-and-have-fun-online-this-mar10-day-with-a-14-day-free-trial-membership-of-nintendo-switch-online/|title=Play together and have fun online this MAR10 Day with a 14-day free trial membership of Nintendo Switch Online|publisher=Nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211259/https://www.nintendo.com/us/whatsnew/play-together-and-have-fun-online-this-mar10-day-with-a-14-day-free-trial-membership-of-nintendo-switch-online/}}</ref><ref>{{cite|date=March 4, 2025|url=www.nintendo.com/us/whatsnew/3-2-1-go-for-platinum-points/|title=3…2…1…GO (for Platinum Points)!|publisher=nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304210652/https://www.nintendo.com/us/whatsnew/3-2-1-go-for-platinum-points/}}</ref><ref name="Mario Day event page 2025>{{cite|url=mario.nintendo.com/events/|title=MAR10 Day events|publisher=mario.nintendo.com|language=en|accessdate=March 4, 2025|archive=archive.ph/9pXlv|archivedate=March 4, 2025, 21:01:44 UTC|deadlink=y}}</ref>


In addition, Nintendo collaborated with the airline company {{wp|JetBlue}} to create a customized {{wp|Airbus A320 family|Airbus A320}} called the [[Cloudtop Cruiser]] that was primarily colored blue with images of Mario, Peach, Luigi, Bowser, Donkey Kong, and Yoshi, with the interior of the plane featuring welcome seatback touchscreens featuring Mario and friends.<ref name="Mario Day 2025 Nintendo site">{{cite|date=March 4, 2025|url=www.nintendo.com/us/whatsnew/nintendo-announces-fun-ways-to-enjoy-mar10-day-wherever-you-are/|title=Nintendo announces fun ways to enjoy MAR10 Day wherever you are|publisher=Nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304170613/https://www.nintendo.com/us/whatsnew/nintendo-announces-fun-ways-to-enjoy-mar10-day-wherever-you-are/}}</ref> On March 10, mascots of Mario and Peach were present at {{wp|John F. Kennedy International Airport}} to greet the plane's passengers before boarding.<ref>{{cite|author=Cummings, S.|date=March 11, 2025|url=https://krcgtv.com/news/offbeat/nintendo-jetblue-celebrate-mar10-day-with-custom-painted-mario-aircraft|title=Nintendo, JetBlue celebrate MAR10 Day with custom-painted Mario aircraft|publisher=KRCG|accessdate=March 12, 2025|archive=https://web.archive.org/web/20250312222616/https://krcgtv.com/news/offbeat/nintendo-jetblue-celebrate-mar10-day-with-custom-painted-mario-aircraft}}</ref>
In addition, Nintendo collaborated with the airline company {{wp|JetBlue}} to create a customized {{wp|Airbus A320 family|Airbus A320}} called the [[Cloudtop Cruiser]] that was primarily colored blue with images of Mario, Princess Peach, Luigi, Bowser, Donkey Kong, and Yoshi, with the interior of the plane featuring welcome seatback touchscreens featuring Mario and friends.<ref name="Mario Day 2025 Nintendo site">{{cite|date=March 4, 2025|url=www.nintendo.com/us/whatsnew/nintendo-announces-fun-ways-to-enjoy-mar10-day-wherever-you-are/|title=Nintendo announces fun ways to enjoy MAR10 Day wherever you are|publisher=Nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304170613/https://www.nintendo.com/us/whatsnew/nintendo-announces-fun-ways-to-enjoy-mar10-day-wherever-you-are/}}</ref> On March 10, mascots of Mario and Peach were present at {{wp|John F. Kennedy International Airport}} to greet the plane's passengers before boarding.<ref>{{cite|author=Cummings, S.|date=March 11, 2025|url=https://krcgtv.com/news/offbeat/nintendo-jetblue-celebrate-mar10-day-with-custom-painted-mario-aircraft|title=Nintendo, JetBlue celebrate MAR10 Day with custom-painted Mario aircraft|publisher=KRCG|accessdate=March 12, 2025|archive=https://web.archive.org/web/20250312222616/https://krcgtv.com/news/offbeat/nintendo-jetblue-celebrate-mar10-day-with-custom-painted-mario-aircraft}}</ref>


In Japan, {{wp|Uniqlo|UNIQLO}} will be reselling past ''Super Mario''-themed t-shirts as part of the company's UT Archive Project in-stores nationwide and on its online shop in late April.<ref name=NintendoJapan2025>{{cite|date=March 10, 2025|url=https://www.nintendo.com/jp/topics/article/702c4914-2c4b-404b-8f5d-505e97a32f38|title=3月10日は「マリオデー」。マリオにちなんだ最新情報をお知らせします。|publisher=nintendo.com|language=ja|accessdate=March 10, 2025|archive=https://web.archive.org/web/20250310095203/https://www.nintendo.com/jp/topics/article/702c4914-2c4b-404b-8f5d-505e97a32f38}}</ref>
In Japan, {{wp|Uniqlo|UNIQLO}} will be reselling past ''Super Mario''-themed t-shirts as part of their UT Archive Project in-stores nationwide and on their online shop in late April.<ref name=NintendoJapan2025>{{cite|date=March 10, 2025|url=https://www.nintendo.com/jp/topics/article/702c4914-2c4b-404b-8f5d-505e97a32f38|title=3月10日は「マリオデー」。マリオにちなんだ最新情報をお知らせします。|publisher=nintendo.com|language=ja|accessdate=March 10, 2025|archive=https://web.archive.org/web/20250310095203/https://www.nintendo.com/jp/topics/article/702c4914-2c4b-404b-8f5d-505e97a32f38}}</ref>


Participating retailers including Best Buy, GameStop, Target, and Walmart will have various select ''Super Mario'' games being issued at discount prices. These include ''[[Super Mario Odyssey]]'', ''Mario Kart 8 Deluxe'', ''[[Super Mario 3D World + Bowser's Fury]]'', ''[[Super Mario RPG (Nintendo Switch)|Super Mario RPG]]'', ''[[Princess Peach: Showtime!]]'', and ''[[Luigi's Mansion 2 HD]]'' at $39.99, and ''[[Mario vs. Donkey Kong (Nintendo Switch)|Mario vs. Donkey Kong]]'' at $29.99. In addition, the Nintendo Switch – OLED Model + ''Super Mario Bros. Wonder'' Bundle that comes with a specialized Nintendo Switch OLED model, a free download for ''Super Mario Bros. Wonder'', and a three-month subscription for Nintendo Switch Online was announced.<ref name="Mario Day 2025 Nintendo site" /> The bundle was leaked on February 20.<ref>{{cite|author=Doolan, Liam|date=February 21, 2025|url=www.nintendolife.com/news/2025/02/switch-oled-mario-wonder-bundle-revealed-ahead-of-mario-day-us|title=Switch OLED Mario Wonder Bundle Revealed Ahead Of Mario Day (US)|publisher=Nintendo Life|accessdate=March 4, 2025|archive=web.archive.org/web/20250221073013/https://www.nintendolife.com/news/2025/02/switch-oled-mario-wonder-bundle-revealed-ahead-of-mario-day-us}}</ref>
Participating retailers including Best Buy, GameStop, Target, and Walmart will have various select ''Super Mario'' games being issued at discount prices. These include ''[[Super Mario Odyssey]]'', ''Mario Kart 8 Deluxe'', ''[[Super Mario 3D World + Bowser's Fury]]'', ''[[Super Mario RPG (Nintendo Switch)|Super Mario RPG]]'', ''[[Princess Peach: Showtime!]]'', and ''[[Luigi's Mansion 2 HD]]'' at $39.99, and ''[[Mario vs. Donkey Kong (Nintendo Switch)|Mario vs. Donkey Kong]]'' at $29.99. In addition, the Nintendo Switch – OLED Model + ''Super Mario Bros. Wonder'' Bundle was announced that comes with a specialized Nintendo Switch OLED model, a free download for Super Mario Bros. Wonder, and a three month subscription for Nintendo Switch Online.<ref name="Mario Day 2025 Nintendo site" /> The bundle was leaked on February 20.<ref>{{cite|author=Doolan, Liam|date=February 21, 2025|url=www.nintendolife.com/news/2025/02/switch-oled-mario-wonder-bundle-revealed-ahead-of-mario-day-us|title=Switch OLED Mario Wonder Bundle Revealed Ahead Of Mario Day (US)|publisher=Nintendo Life|accessdate=March 4, 2025|archive=web.archive.org/web/20250221073013/https://www.nintendolife.com/news/2025/02/switch-oled-mario-wonder-bundle-revealed-ahead-of-mario-day-us}}</ref>


From March 5 to March 11, customers purchasing any [[LEGO Super Mario|LEGO ''Super Mario'']] set on LEGO's website could earn 2X points. On March 10, the "Mario & Standard Kart" LEGO ''Mario Kart'' set was announced and slated for release on May 15.<ref>{{cite|url=https://www.lego.com/en-us/themes/super-mario/mario-day|title=MAR10 Day 2025|publisher=LEGO|accessdate=March 10, 2025|archive=https://web.archive.org/web/20250310173159/https://www.lego.com/en-us/themes/super-mario/mario-day}}</ref>
From March 5 to March 11, customers purchasing any [[LEGO Super Mario|LEGO ''Super Mario'']] set on LEGO's website can earn 2X points. On March 10, the "Mario & Standard Kart" LEGO ''Mario Kart'' set was announced and slated for release on May 15.<ref>{{cite|url=https://www.lego.com/en-us/themes/super-mario/mario-day|title=MAR10 Day 2025|publisher=LEGO|accessdate=March 10, 2025|archive=https://web.archive.org/web/20250310173159/https://www.lego.com/en-us/themes/super-mario/mario-day}}</ref>


An alarm based on ''[[Super Mario Bros.]]'' was released on March 10 for [[Nintendo Sound Clock: Alarmo]], which also released to retailers on March 9 to Best Buy, GameStop, Walmart, and Target. In addition, there will be various events being held at GameStop, Best Buy, and [[Nintendo New York]].<ref name="Mario Day 2025 Nintendo site" /> GameStop on March 15 from noon to 4 p.m. local time, as well as Best Buy on March 9, also had at participating retailers playable demos for ''Super Mario Party Jamboree'', ''Mario Kart 8 Deluxe'', and ''Super Mario Bros. Wonder'' as well as free giveaways. Nintendo New York hosted a meet-and-greet with Mario and Luigi from 4–7 p.m. on March 10.<ref name="Mario Day event page 2025 />
An alarm based on ''[[Super Mario Bros.]]'' was released on March 10 for [[Nintendo Sound Clock: Alarmo]], which also released to retailers on March 9 to Best Buy, GameStop, Walmart and Target. In addition, there will be various events being held at GameStop, Best Buy, and [[Nintendo New York]].<ref name="Mario Day 2025 Nintendo site" /> GameStop on March 15 from noon to 4 p.m. local time, as well as Best Buy on March 9, will also have at participating retailers playable demos for ''Super Mario Party Jamboree'', ''Mario Kart 8 Deluxe'', and ''Super Mario Bros. Wonder'' as well as free giveaways. Nintendo New York will host a meet-and-greet with Mario and Luigi from 4-7 p.m. on March 10.<ref name="Mario Day event page 2025 />


From March 3 to March 31, two missions on Nintendo Switch Online that grant profile icons were issued: one for ''[[Super Mario Bros. 3]]'' on [[Nintendo Entertainment System - Nintendo Switch Online]], and the other for ''[[Super Mario 64]]'' on [[Nintendo 64 - Nintendo Switch Online]].<ref>{{cite|date=March 5, 2025|url=https://my.nintendo.com/news/bdc0c5ed1e88de2b|title=Complete new Nintendo Switch Online missions and power up with fun rewards in March!|publisher=My Nintendo|language=en-us|accessdate=March 5, 2025}}</ref> Both require playing the respective games at least once. It also added new icons in the form of Mario in Goomba's Shoe for ''Super Mario Bros. 3'' and Metal Mario and Bowser for ''Super Mario 64''. The Nintendo 64 icons were also updated to note the name of the icons for the ones originating from ''Super Mario 64''. On March 6, ''[[Donkey Kong (Game Boy)|Donkey Kong]]'' and ''[[Mario's Picross]]'' were released on [[Game Boy - Nintendo Switch Online]].<ref>{{cite|date=March 6, 2025|url=www.nintendo.com/us/whatsnew/wahoo-jump-into-the-latest-update-for-the-game-boy-library/|title=Wahoo! Jump into the latest update for the Game Boy library|publisher=Nintendo.com|accessdate=March 7, 2025|archive=web.archive.org/web/20250307154101/https://www.nintendo.com/us/whatsnew/wahoo-jump-into-the-latest-update-for-the-game-boy-library/}}</ref>
From March 3 to March 31, two missions on the Nintendo Switch Online were issued that grant profile icons: one for ''[[Super Mario Bros. 3]]'' on [[Nintendo Entertainment System - Nintendo Switch Online]], and the other for ''[[Super Mario 64]]'' on [[Nintendo 64 - Nintendo Switch Online]].<ref>{{cite|date=March 5, 2025|url=https://my.nintendo.com/news/bdc0c5ed1e88de2b|title=Complete new Nintendo Switch Online missions and power up with fun rewards in March!|publisher=My Nintendo|language=en-us|accessdate=March 5, 2025}}</ref> Both require playing the respective games at least once. It also added new icons in the form of Mario in Goomba's Shoe for ''Super Mario Bros. 3'' and Metal Mario and Bowser for ''Super Mario 64''. The Nintendo 64 icons were also updated to note the name of the icons for the ones originating from ''Super Mario 64''. On March 6, ''[[Donkey Kong (Game Boy)|Donkey Kong]]'' and ''[[Mario's Picross]]'' were released on [[Game Boy - Nintendo Switch Online]].<ref>{{cite|date=March 6, 2025|url=www.nintendo.com/us/whatsnew/wahoo-jump-into-the-latest-update-for-the-game-boy-library/|title=Wahoo! Jump into the latest update for the Game Boy library|publisher=Nintendo.com|accessdate=March 7, 2025|archive=web.archive.org/web/20250307154101/https://www.nintendo.com/us/whatsnew/wahoo-jump-into-the-latest-update-for-the-game-boy-library/}}</ref>


On March 9, the soundtrack from ''[[Super Mario Bros. 3]]'' was made available on the [[Nintendo Music]] app. A selection of playlists from the ''Super Mario'' series was also added to the home page.<ref name=NintendoJapan2025 />
On March 9, the soundtrack from ''[[Super Mario Bros. 3]]'' was made available on the [[Nintendo Music]] app. A selection of playlists from the ''Super Mario'' series was also added to the home page.<ref name=NintendoJapan2025 />
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On March 4,<ref name="Mario Day event page 2025 /> the home page of the [[Play Nintendo]] website was updated to list older activities related to MAR10 Day and the ''Super Mario'' franchise at the top.<ref>{{cite|url=play.nintendo.com/|title=Home page|publisher=Play Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304204657/https://play.nintendo.com/|deadlink=y}}</ref> The home page of this website typically prioritizes recently published activities, regardless of their relation to ''Super Mario''.
On March 4,<ref name="Mario Day event page 2025 /> the home page of the [[Play Nintendo]] website was updated to list older activities related to MAR10 Day and the ''Super Mario'' franchise at the top.<ref>{{cite|url=play.nintendo.com/|title=Home page|publisher=Play Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304204657/https://play.nintendo.com/|deadlink=y}}</ref> The home page of this website typically prioritizes recently published activities, regardless of their relation to ''Super Mario''.


''[[Super Mario Run]]'' hosted reruns for items from cross-promotional events, starting with ''Princess Peach: Showtime!'' from March 10 to March 17, ''[[Paper Mario: The Thousand-Year Door (Nintendo Switch)|Paper Mario: The Thousand-Year Door]]'' from March 17 to March 24, and ''Luigi's Mansion 2 HD'' from March 24 to March 31. ''[[Mario Kart Tour]]'' is also hosting a rerun of the 2023 [[Mario Tour (2023)|Mario Tour]] that ran through MAR10 Day.<ref name=NintendoJapan2025 />
''[[Super Mario Run]]'' will be hosting reruns for items from cross-promotional events, starting with ''Princess Peach: Showtime!'' from March 10 to March 17, ''[[Paper Mario: The Thousand-Year Door (Nintendo Switch)|Paper Mario: The Thousand-Year Door]]'' from March 17 to March 24, and ''Luigi's Mansion 2 HD'' from March 24 to March 31. ''[[Mario Kart Tour]]'' is also hosting a rerun of the 2023 [[Mario Tour (2023)|Mario Tour]] that ran through MAR10 Day.<ref name=NintendoJapan2025 />


On the official Nintendo of America YouTube channel, a short video called "Mario Memories in One Word!" was posted on MAR10 Day, and it features various fans summing up their memories of the franchise in a single word.<ref>https://www.youtube.com/shorts/s5rMYS5V-ok</ref>
On the official Nintendo of America YouTube channel, a short video was posted on MAR10 Day called "Mario Memories in One Word!" that features various fans summing up their memories of the franchise in a single word.<ref>https://www.youtube.com/shorts/s5rMYS5V-ok</ref>


The following titles were discounted on the Nintendo eShop from March 6 (9 a.m. PT) to March 16 (11:59 p.m. PT):<ref name="Mar10 Day Sale 2025"/>
The following titles were discounted on the Nintendo eShop from March 6 (9 a.m. PT) to March 16 (11:59 p.m. PT):<ref name="Mar10 Day Sale 2025"/>
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*''[[Yoshi's Crafted World]]'' (33% off)
*''[[Yoshi's Crafted World]]'' (33% off)


Similarly, the digital versions of ''Princess Peach: Showtime!'' and ''Super Mario Bros. Wonder'' were among the games discounted on the Nintendo Switch Spring Sale in Japan, costing ¥4,550 each compared to their standard price of ¥6,500 until the end of March 23.<ref name=NintendoJapan2025 />
Similarly, the digital versions of ''Princess Peach: Showtime!'' and ''Super Mario Bros. Wonder'' were among the games discounted on the Nintendo Switch Spring Sale in Japan, costing ¥4550 each compared to their standard price of ¥6500 until the end of March 23.<ref name=NintendoJapan2025 />


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