Editing MAR10 Day

'''Mario Day'''<ref name="Mar10 Day 2016">Nintendo of America (March 9, 2016). [https://www.youtube.com/watch?v=uoj1d8x2H6c Celebrate Mar. 10 - Mario Day!]. ''YouTube''. Retrieved May 13, 2017.</ref> (also written as '''Mar10 Day''',<ref name="Mar10 Day 2019">Nintendo of America (March 8, 2019). [https://web.archive.org/web/20211016172051/https://www.nintendo.com/whatsnew/detail/celebrate-mar10-day-with-sales-and-more/ Celebrate Mar10 Day with sales and more]. ''Nintendo''. Archived from the original on October 16, 2021, 17:20:51 UTC via Wayback Machine. Retrieved March 9, 2019.</ref> '''MAR10 Day''', '''MAR10 DAY''',<ref>[https://my.nintendo.com/rewards/fe412c06426c795f March Calendar Wallpaper: Happy MAR10 DAY]. ''My Nintendo''. Retrieved March 8, 2024.</ref> and '''Mario day'''<ref name="Mario Day 2023 commercial">{{cite|author=Nintendo of America|date=March 3, 2023|url=https://youtu.be/rNCAjgJTA4I|title=Every Day Is a Mario Day on Nintendo Switch! (subtitles)|publisher=YouTube|accessdate=March 3, 2023|archive=https://web.archive.org/web/20231216090809/https://www.youtube.com/watch?v=rNCAjgJTA4I|deadlink=y}}</ref>), or '''National Mario Day''',<ref>[https://web.archive.org/web/20160414081701/http://play.nintendo.com/news-tips/news/mario-secret-message-game/ Mario Secret Message Game - Play Nintendo] <small>(archived)</small></ref> is an annual celebration of [[Mario]] and the [[Super Mario (franchise)|''Super Mario'' franchise]]. It takes place on March 10 each year because the date, written as "MAR10," resembles "MARIO" in all caps.<ref>[https://www.nationaldaycalendar.com/national-mario-day-march-10/ NATIONAL MARIO DAY – March 10]. ''National Day Calendar''. Retrieved May 12, 2017.</ref><ref>[https://www.daysoftheyear.com/days/mario-day/ 10th March will be... Mario Day]. ''Days of the Year''. Retrieved May 12, 2017.</ref> The holiday could be celebrated by dressing up as Mario, having a ''Super Mario''-themed party, or simply playing ''Super Mario'' games,<ref>[https://www.timeanddate.com/holidays/fun/mario-day Fun Holiday – Mario Day]. ''TimeAndDate.com''. Retrieved May 12, 2017.</ref> among others. Although the holiday was not originally created or declared by [[Nintendo]], the day was unofficially celebrated by many ''Super Mario'' fans,<ref> nintendolife (March 11, 2014). [https://www.nintendolife.com/news/2014/03/weirdness_10th_march_is_mario_day_apparently Weirdness: 10th March is Mario Day, Apparently]. ''nintendolife.com''. Retrieved March 9, 2023.</ref> and since 2015, Nintendo has officially observed the holiday and started celebrating annually by promoting ''Super Mario'' games and holding ''Super Mario''-themed events.<ref name=NintendoUK2015>NintendoUK (March 10 2015). [https://twitter.com/NintendoUK/status/575250781928034304 It’s Mar 10. Happy #MarioDay! If you’re playing a Mario game today, let us know which one!]. ''Twitter''. Retrieved March 18, 2023.</ref><ref name="Mar10 Day 2017">Nintendo of America (March 9, 2017). [https://web.archive.org/web/20180315154855/https://www.nintendo.com/whatsnew/detail/nintendo-celebrates-mar10-day-by-bringing-smiles-to-people-of-all-ages Nintendo celebrates Mar10 Day by bringing smiles to people of all ages]. ''Nintendo''. Archived from the original on March 15, 2018, 15:48:55 UTC via Wayback Machine. Retrieved May 12, 2017.</ref> On an {{wp|American Broadcasting Company|ABC}} newscast on March 10, 2017, the headline "National Mario Day" was played to celebrate Mario Day, where the reporter talked about Mario Day, its name, and Mario.<ref>23 ABC News | KERO (March 10, 2017). [https://www.youtube.com/watch?v=SkJhqGebErE Happy National Mario Day]. ''YouTube''. Retrieved March 10, 2019.</ref>

In 2015, Nintendo of America posted a tweet on its {{wp|Twitter}} account where the company wished the {{wp|YouTube}} channel {{wp|Smosh|Smosh Games}} a happy Mario Day and asked the channel what was its favorite moment in a ''Super Mario'' game.<ref>@NintendoAmerica (March 10, 2015). [https://twitter.com/NintendoAmerica/status/575329015466229760 Hey, @SmoshGames, Happy #MAR10 Day! What’s your favorite Mario moment of all time? Tell us with #MyMario!] ''Twitter''. Retrieved March 18, 2023.</ref> Another tweet celebrating the holiday was posted by Nintendo UK, where the company asked players which ''Super Mario'' game they were playing on that day.<ref name=NintendoUK2015 />

[[File:Twitter Mario Day 2016 sweepstake art.png|thumb|200px|The image that had to be set as a profile picture on Twitter in order to enter the Mario Day 2016 sweepstakes<ref>{{cite|author=NintendoAmerica|date=March 10, 2016|url=x.com/NintendoAmerica/status/708012048236544005|title=Swap your profile picture with this image and tell us how you’re celebrating today using #Mar10Day + #SweepsEntry!|publisher=X|accessdate=August 4, 2024|archive=web.archive.org/web/20160323154106/https://twitter.com/NintendoAmerica/status/708012048236544005}}</ref>]]

In 2016, Nintendo celebrated the holiday by sponsoring a number of sweepstakes on Twitter. To enter one such contest, users had to change their profile picture to a given image (shown here) and post about their favorite Mario-related memory using the [[List of hashtags|hashtags]] "#MAR10Day" and "#SweepsEntry." For each sweepstake, the prizes were:

A video titled "[[Celebrate Mar. 10 - Mario Day!]]" was released on Nintendo's official YouTube channel. The video is about a person in a Mario costume walking around Nintendo's office, turning things into ''Super Mario''-related objects such as turning notepads into [[Nintendo 3DS]] systems. The person also adds ''Super Mario''-related objects to the office such as several ''Super Mario'' plushies to a person's desk.<ref name="Mar10 Day 2016" />

In 2017, Nintendo celebrated the holiday by adding a free ''Super Mario''-themed frame to Facebook and the Messenger Camera that could be used from March 10 at 5 a.m. PT until March 12 at 11:59 p.m. PT.,<ref name="Mar10 Day 2017"/> by putting several ''Super Mario'' games on sale on Amazon, and by having several [[My Nintendo]] rewards for ''Super Mario'' titles such as a 30% off discount on ''[[Mario Kart 8]]''. Nintendo also worked with the {{wp|Starlight Children's Foundation}} by providing new designs for its gowns while making a donation to create 2,000 gowns.<ref name="Mar10 Day 2017"/> [[MAR10 Day 2017 - Mario Quiz|A quiz]] was published that year on the [[Play Nintendo]] website in celebration of Mario Day.

In 2018, Nintendo partnered with Google adding Mario in Google Maps, where the user can have Mario drive around in a [[Pipe Frame]]. Users had to look for a [[? Block]] next to the start button when the start and destination fields were filled.<ref>GameXplain (March 9, 2018). [https://www.youtube.com/watch?v=v-3qUkN4LyA Google Maps Mario Kart Easter Egg Celebrates MAR10 Day! (iPhone & Android)]. ''YouTube.'' Retrieved March 8, 2019.</ref><ref name="Mar10 Day 2018">Nintendo of America (March 3, 2018). [https://web.archive.org/web/20211205104709/https://www.nintendo.com/whatsnew/detail/happy-mar10-day-2018/ Happy MAR10 Day!]. ''Nintendo''. Archived from the original on December 5, 2021, 10:47:09 UTC via Wayback Machine. Retrieved March 11, 2019.</ref> Nintendo also held an in-game event in ''[[Super Mario Run]]'', called "It's All About Mario Event," where all Mario-related items are in fixed appearance rates in [[Bonus ? Block#Super Bonus Game events|Super Bonus Game]]. At the same time, Nintendo offered a special 50% discount for the full game. Several rewards for My Nintendo include the "Mario's Mighty Mustache" 3DS theme.<ref name="Mar10 Day 2018"/>

Special events for Mario Day were held in other Nintendo games. In ''[[List of references in Nintendo video games#Animal Crossing: Pocket Camp|Animal Crossing: Pocket Camp]]'', items from the ''Super Mario'' franchise were available to craft for a limited time.<ref>animalcrossing (March 10 2018). [https://twitter.com/animalcrossing/status/972506134753038336 Happy Mario Day! We're celebrating with the Super Mario Crossover Event. Craft Mario-themed items such as the Super Mushroom and big bro's tee! #PocketCamp]. ''Twitter''. Retrieved March 11, 2019.</ref><ref>animalcrossing (March 10 2018). [https://twitter.com/animalcrossing/status/972551434104385538 Time to craft some SUPER cool items! During Round 1 of the Super Mario Crossover Event, you'll have a chance to dress like the man himself! #PocketCamp]. ''Twitter''. Retrieved March 11, 2019.</ref>

In 2019, Nintendo released a promotion in Europe where buyers who purchased ''[[Super Mario Odyssey]]'', ''[[New Super Mario Bros. U Deluxe]]'', ''[[Mario Kart 8 Deluxe]]'', ''[[Super Mario Party]]'', or ''[[Mario Tennis Aces]]'' between the 8th and 10th of March would receive double Gold Points.<ref>Craddock, Ryan (March 8, 2019). [http://www.nintendolife.com/news/2019/03/get_double_gold_reward_points_when_buying_top_mario_switch_games_this_weekend_europe Get Double Gold Reward Points When Buying Top Mario Switch Games This Weekend (Europe)]. ''Nintendo Life.'' Retrieved March 8, 2019.</ref> In North America, Nintendo released several My Nintendo discounts on ''Super Mario'' games,<ref>Craddock, Ryan (March 4, 2019). [http://www.nintendolife.com/news/2019/03/nintendo_celebrates_mario_day_with_lots_of_mario_game_discounts_north_america Nintendo Celebrates Mario Day With Lots Of Mario Game Discounts (North America)]. ''Nintendo Life.'' Retrieved March 8, 2019.</ref> discounted download codes for the games that where included in the My Nintendo promotion in Europe to cost $39.99 from participating retailers,<ref name=Mar102019>Craddock, Ryan (March 8, 2019). [http://www.nintendolife.com/news/2019/03/the_mario_deals_just_keep_coming_with_savings_on_games_and_switch_consoles_in_north_america The Mario Deals Just Keep Coming With Savings On Games And Switch Consoles In North America]. ''Nintendo Life.'' Retrieved March 8, 2019.</ref> and discounted [[Nintendo Switch]] systems with one of five select ''Super Mario'' games to cost $329.98.<ref name=Mar102019/>

Nintendo also released an episode of Nintendo Minute on its official YouTube channel titled "Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute." In this video, series' hosts Kit and Krysta rank several ''Super Mario'' enemies based on several categories, such as which would be the most annoying pet.<ref>Nintendo of America (March 8, 2019). [https://web.archive.org/web/20220602185103/https://www.youtube.com/watch?app=desktop&v=rKNj9y7L-6I Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute]. ''YouTube.'' Archived from the original on June 2, 2022, 18:51:03 UTC via Wayback Machine. Retrieved March 9, 2019.</ref> Nintendo of America made a celebratory tweet for the holiday asking how fans will celebrate Mar10 Day.<ref>NintendoAmerica (March 7 2019). [https://twitter.com/NintendoAmerica/status/1103671651617595393 ''Wahoo! It’s almost March 10, and that means #MAR10Day is just around the corner! How do you plan on celebrating our hero’s special day?'']. ''Twitter.'' Retrieved March 9 2019.</ref> There were also several ''Super Mario''-related activities that took place at [[Nintendo New York]], which were sponsored by Frito-Lay Variety Packs.<ref name="Mar10 Day 2019"/>

The event "It's All About Mario Event" returned in ''Super Mario Run'', and the player was given 10 Rally Tickets as a log-in bonus. In ''Animal Crossing: Pocket Camp'', Mario's hat and outfit were gifted for all players,<ref>animalcrossing (March 10, 2019). [https://twitter.com/animalcrossing/status/1104792783972417538 Did you know that March 10th is Mario Day? I didn't realize why until someone wrote "Mar. 10" as the date on a campsite document. Hehe! To celebrate our favorite mustachioed man's special day, we're giving everyone a Mario Hat to start! More gifts and events are on the way, too!]. ''Twitter''. Retrieved March 11 2019.</ref> and several ''Super Mario''-themed wallpaper and flooring were available for crafting.<ref>animalcrossing (March 10, 2019) [https://twitter.com/animalcrossing/status/1104822983183515649 As part of the Mario Day celebration, we're releasing a special Super Mario Wall & Floor Collection! Use the items from this collection to make your cabin look like a level from a Super Mario game, and then pose for a photo in your new Mario outfit! Yippee!]. ''Twitter''.  Retrieved March 11, 2019.</ref> Several of the furniture from the prior ''Super Mario''-related event returned, and the Fishing Tourney 12 for the game featured [[Cheep Cheep]]s, [[Eep Cheep]]s, [[Cheep Chomp]]s, and [[Blooper]]s as catchable fish.<ref>Nintendo Wire (March 14, 2019). [https://nintendowire.com/news/2019/03/14/jump-up-and-join-in-pocket-camps-mario-themed-fishing-tourney/ Jump up and join in Pocket Camp’s Mario themed fishing tourney!]. ''Nintendo Wire''. Retrieved March 15, 2019.</ref>

The [[Mario Bros. Tour]] in ''[[Mario Kart Tour]]'' featured Mario and [[Luigi]] wearing their ''Donkey Kong'' and ''[[Super Mario Bros.: The Lost Levels]]'' outfits, respectively, and ran until the actual Mario Day. Select ''Super Mario'' games had a $20 discount in the US eShop resulting in $39.99 from March 8, 2020 (9:00 a.m. PT) to March 14, 2020 (11:59 p.m. PT), them being ''[[Super Mario Maker 2]]'', ''Super Mario Party'', ''[[Mario & Sonic at the Olympic Games Tokyo 2020]]'', and ''[[Yoshi's Crafted World]]''.<ref>Nintendo of America (March 8, 2023). [https://web.archive.org/web/20211022234441/https://www.nintendo.com/whatsnew/detail/2020/save-on-select-mario-games/ Save on select Mario games!] ''Nintendo''. Archived from the original on October 22, 2021, 23:44:41 UTC via Wayback Machine. Retrieved March 11, 2023.</ref> LEGO and Nintendo released short videos on their Twitter accounts, teasing a LEGO and ''Super Mario'' crossover, which was eventually announced as [[LEGO Super Mario|LEGO ''Super Mario'']].<ref>NintendoAmerica (March 10, 2020). [https://twitter.com/NintendoAmerica/status/1237363045271126017?s=20 Something fun is being built! Stay tuned… #LEGO #LEGOSuperMario @LEGO_Group]. ''Twitter''. Retrieved March 10, 2020.</ref> Unlike in 2017 and 2018, there was no ''Super Mario'' crossover event with ''Animal Crossing: Pocket Camp'', likely due to them doing an event focusing on the then-impending release of ''Animal Crossing: New Horizons''.

Aside from various events relating to the [[Super Mario Bros. 35th Anniversary|''Super Mario Bros.'' 35th Anniversary]] event such as those included in ''Animal Crossing: Pocket Camp'' and ''Animal Crossing: New Horizons'', a 35% off sale was held for ''Super Mario Maker 2'', ''Mario Tennis Aces'', ''[[Luigi's Mansion 3]]'', and ''Super Mario Party''. The [[Mario Tour (2021)|Mario Tour]]'s starting date in ''Mario Kart Tour'' also coincides with Mario Day. A special [[Super Mario 3D World (Know Your Nintendo)|''Know Your Nintendo'' video]] was also released that day on the official YouTube channel with five questions (three standard questions and two bonus questions) focusing on the ''Super Mario'' series.<ref>Nintendo of America (March 10, 2021). [https://youtu.be/5OuhIuyppBQ Do You Know Your Nintendo? - Episode 6]. ''YouTube''. Retrieved October 27, 2022.</ref>

[[Super Nintendo World]] in Universal Studios Hollywood was announced to open in 2023.<ref>UniStudios (March 10, 2022). [https://twitter.com/UniStudios/status/1501979735978655747?s=20&t=fqwNWApht-KlpJonCsLiKA #SuperNintendoWorld is opening in 2023 at Universal Studios Hollywood! Level up with exclusive merch at the Feature Presentation store, opening soon.] ''Twitter''. Retrieved March 11, 2022.</ref> Three new LEGO ''Super Mario'' sets and a LEGO [[Princess Peach]] were also announced.<ref>NintendoAmerica (March 10, 2022). [https://twitter.com/NintendoAmerica/status/1501890635468611588?s=20&t=VgzvmGDin7dBRIpGJ5AhGA Fun-packed new #LEGOSuperMario Expansion Sets and characters are coming later this year, including the fabulous new LEGO Peach! #Mar10Day]. ''Twitter''. Retrieved March 11, 2022.</ref> Various games such as ''Mario Kart 8 Deluxe'', ''[[Super Mario 3D World + Bowser's Fury]]'', ''New Super Mario Bros. U Deluxe'', ''Luigi's Mansion 3'' and its DLC packs, ''Yoshi's Crafted World'', ''Mario + Rabbids Kingdom Battle'', and ''Mario & Sonic at the Olympic Games Tokyo 2020'' also received discounts.<ref>@NintendoAmerica (March 7, 2022). [https://twitter.com/NintendoAmerica/status/1500909410692083712 "''Save on select games featuring Mario and friends. Sale ends 11:59 p.m. PT on 3/13.''"] ''Twitter''. Retrieved March 11, 2022.</ref>

In 2023, Nintendo issued an official motto for the event, "'''Every Day Is a Mario Day'''," used in some promotional material,<ref>{{cite|author=NintendoAmerica|date=March 10, 2023|url=twitter.com/NintendoAmerica/status/1634218834272854016|title=Celebrate #MAR10Day with a #NintendoSwitch system bundle that includes Red Joy-Con controllers and your choice of a free Mario full game download! This bundle is available NOW at My Nintendo Store and select retailers: |publisher=Twitter|accessdate=April 4, 2023|archive=web.archive.org/web/20230310163840/https://twitter.com/NintendoAmerica/status/1634218834272854016}} ({{file link|Twitter screenshot NintendoAmerica 2023-03-10.png|Screenshot}}.)</ref><ref>{{cite|author=Play Nintendo|date=March 10, 2023|url=youtu.be/PJzp9eAMLko|title=Ryan from #RyansWorld is here to celebrate #Mario Day! #Mar10Day #Nintendo|publisher=YouTube|accessdate=October 14, 2024}}</ref> including a [[Mario Day song|song themed around Mario Day]].<ref name="Mario Day 2023 commercial"/> On March 1, a ''Super Mario''–themed party was held at [[Nintendo New York]], featuring special guests Mario, Luigi, and Ryan Kaji from the YouTube channel {{wp|Ryan's World}}. Visitors could meet Ryan and play Nintendo Switch games with him.<ref name="NoA website news 2023">{{cite|date=March 2, 2023|url=www.nintendo.com/whatsnew/nintendo-powers-up-mar10-day/|title=Nintendo powers up MAR10 Day with a month full of Mario-related activities|publisher=nintendo.com|accessdate=March 6, 2023|archive=web.archive.org/web/20230302190824/https://www.nintendo.com/whatsnew/nintendo-powers-up-mar10-day/}}</ref> In ''Mario Kart Tour'', the [[Mario Tour (2023)|Mario Tour]] began on March 7 and ended on March 21, and it ran at the same time as an in-game celebration titled the "Mario event." The final trailer of ''[[The Super Mario Bros. Movie]]'' premiered in a dedicated Nintendo Direct presentation on March 9, 14:00 PT<ref>{{cite|author=NintendoAmerica|date=February 22, 2023|url=twitter.com/NintendoAmerica/status/1628394306615808001|title=Join us at 2:00 p.m. PT on 3/9 for the world premiere of The Super Mario Bros. Movie's final trailer! No game information will be included in this #NintendoDirect. #SuperMarioMovie 📽️: |publisher=Twitter|accessdate=February 22, 2023|archive=web.archive.org/web/20230222161245/https://twitter.com/NintendoAmerica/status/1628394306615808001}}</ref>—in other words, on Mario Day in most countries in the Eastern Hemisphere. Several other movie-related publicity was released during this time, such as a cast interview with Fandango<ref>https://youtu.be/uVmbFp843po</ref> and a theme song singalong on ''{{wp|The Tonight Show Starring Jimmy Fallon}}''.<ref>https://youtu.be/h4nq-JDPDgA</ref> An event promoting the film in ''[[Super Mario Run]]'' began on March 10 and ended on May 31.<ref>{{cite|author=NintendoAmerica|date=March 10, 2023|url=twitter.com/NintendoAmerica/status/1634292800706555906|title=We're holding a special event in the Super Mario Run game in tandem with The Super Mario Bros. Movie! Those who have not yet purchased the game can get a special discount from the normal price until May 30, 2023 at 11:59pm PT.|publisher=Twitter|accessdate=March 18, 2023|archive=web.archive.org/web/20230311013655/https://twitter.com/NintendoAmerica/status/1634292800706555906}} ({{file link|Twitter screenshot NintendoAmerica 2023-03-10b.png|Screenshot}}.)</ref> Wave 4 of the ''[[Mario Kart 8 Deluxe – Booster Course Pass]]'' DLC pack was released on March 10;<ref>{{cite|author=Nintendo|date=March 2, 2023|url=youtu.be/mg-YQ1k57Gg|title=Rev those engines for Wave 4 of the #MarioKart 8 Deluxe – Booster Course Pass, coming March 9th!|publisher=YouTube|accessdate=March 2, 2023}}</ref> both Wave 4 of the ''Booster Course Pass'' and the aforementioned Mario Tour of ''Mario Kart Tour'' introduced [[DS Mario Circuit|Mario Circuit]] from ''[[Mario Kart DS]]'' to their respective games. The "[[Dry Bowser]] Castle Battle" LEGO ''Super Mario'' expansion set and LEGO [[Donkey Kong]] were also announced.<ref>{{cite|author=LEGO|date=March 10, 2023|url=www.youtube.com/watch?v=1L8qJUwZ94A|title=LEGO® Super Mario™ YouTube Premiere celebrating MAR10 Day|publisher=YouTube|accessdate=March 18, 2023}}</ref> On March 11, select {{wp|GameStop}} stores offered visitors free ''Super Mario''–themed items.<ref name="NoA website news 2023"/>

A Nintendo Switch bundle labeled the "Nintendo Switch Mario Choose One Bundle,"<ref>{{cite|url=www.nintendo.com/store/products/nintendo-switch-mario-choose-one-bundle-118107/|title=Nintendo Switch™ Mario Choose One Bundle|publisher=nintendo.com|accessdate=March 3, 2023|archive=web.archive.org/web/20230303160835/https://www.nintendo.com/store/products/nintendo-switch-mario-choose-one-bundle-118107/|deadlink=y}}</ref> which includes a ''The Super Mario Bros. Movie'' sticker sheet and a full game download for either ''Mario Kart 8 Deluxe'', ''New Super Mario Bros. U Deluxe'', or ''Super Mario Odyssey'', was released on Mario Day.<ref name="NoA website news 2023"/><ref>{{cite|author=Brian|date=March 2, 2023|url=nintendoeverything.com/nintendo-reveals-new-mario-switch-bundle/|title=Nintendo reveals new Mario Switch bundle|publisher=Nintendo Everything|accessdate=March 2, 2023|archive=web.archive.org/web/20230302140754/https://nintendoeverything.com/nintendo-reveals-new-mario-switch-bundle/}}</ref> Select Nintendo Switch games and DLC featuring characters from the ''Super Mario'' franchise received digital discounts: The first wave of discounts ran from March 10, 00:00 PT to March 23, 23:59 PT and involved ''Mario Party Superstars'', ''[[Donkey Kong Country: Tropical Freeze]]'', and ''Yoshi's Crafted World''; the second wave lasted from March 24, 00:00 PT to April 7, 23:59 PT and involved ''Mario Kart 8 Deluxe'', ''Super Mario Odyssey'', ''New Super Mario Bros. U Deluxe'', ''Super Mario Maker 2'', and ''Super Mario 3D World + Bowser's Fury''.<ref name="NoA website news 2023"/> Similarly, at select retailers between March 5 and March 11, physical editions of certain ''Super Mario'' games were discounted by up to $20, while ''[[Mario Kart Live: Home Circuit]]'' sets were discounted by $40.<ref name="NoA website news 2023"/>

From March 3 to April 1, users with a [[Nintendo Switch Online]] membership that played ''[[Super Mario World]]'' on the [[Super Nintendo Entertainment System - Nintendo Switch Online]] application would earn My Nintendo Platinum Points to redeem ''Super Mario World''-themed icons for their Nintendo Switch profile.<ref>{{cite|date=March 3, 2024|title=Nintendo Switch Online mission for MAR10 Day|url=https://www.nintendo.com/us/whatsnew/nintendo-switch-online-mission-for-mar10-day/|publisher=nintendo.com|accessdate=March 5, 2024|archive=https://web.archive.org/web/20240305172651/https://www.nintendo.com/us/whatsnew/nintendo-switch-online-mission-for-mar10-day/}}</ref><ref name="Mario Day 2024">{{cite|date=March 5, 2024|url=https://mario.nintendo.com/events/|title=MAR10 Day events|publisher=mario.nintendo.com|accessdate=March 5, 2024|archive=https://web.archive.org/web/20240305165406/https://mario.nintendo.com/events/}}</ref> A video titled "Mario Through the Years - A Mar10 Day Celebration" was published on Nintendo of America's YouTube channel on March 5, showcasing mainline ''[[Super Mario (series)|Super Mario]]'' games available on the Nintendo Switch at the time.<ref>{{cite|author=Nintendo of America|date=March 5, 2024|title=Mario Through the Years - A Mar10 Day Celebration|url=https://www.youtube.com/watch?v=gCVsOazdg24|publisher=YouTube|accessdate=March 5, 2024}}</ref> Several rewards for My Nintendo were made available for Mario Day, such as a 14-day free trial for Nintendo Switch Online available from March 3 to March 17<ref>{{cite|date=March 3, 2024|title=Nintendo Switch Online 14-Day Free Trial Membership|url=https://www.nintendo.com/us/whatsnew/nintendo-switch-online-14-day-free-trial-membership/|publisher=nintendo.com|accessdate=March 5, 2024|archive=https://web.archive.org/web/20240305172232/https://www.nintendo.com/us/whatsnew/nintendo-switch-online-14-day-free-trial-membership/}}</ref> and sweepstakes for LEGO ''Super Mario'' sets (from March 5 to April 16) and Princess Peach-themed clothing by [[BlackMilk Clothing|BlackMilk]] (from March 5 to April 23).<ref name="NoA website news 2024">{{cite|date=March 5, 2024|title=Take a warp pipe down memory lane this MAR10 Day with special events and missions featuring classic Mario games|url=https://www.nintendo.com/us/whatsnew/take-a-warp-pipe-down-memory-lane-this-mar10-day-with-special-events-and-missions-featuring-classic-mario-games/|publisher=nintendo.com|accessdate=March 5, 2024|archive=https://web.archive.org/web/20240305170836/https://www.nintendo.com/us/whatsnew/take-a-warp-pipe-down-memory-lane-this-mar10-day-with-special-events-and-missions-featuring-classic-mario-games/}}</ref> A free digital guidebook to ''The Super Mario Bros. Movie'' was made available on March 5 for users with a [[Nintendo Account]].<ref name="NoA website news 2024" /> "[[The Bowser Express]] Train," "[[King Boo]]'s Haunted Mansion," and "Battle with [[Roy]] at [[Peach's Castle]]" LEGO ''Super Mario'' expansion sets were announced on March 9 together with a teaser for LEGO ''[[Mario Kart (series)|Mario Kart]]'' sets.<ref>{{cite|author=LEGO|date=March 9, 2024|title=Celebrating MARIO DAY with LEGO Super Mario|url=https://www.youtube.com/watch?v=LSDD_C06gtY|publisher=YouTube|accessdate=March 9, 2024}}</ref> A video presentation was published by Nintendo on March 10; in the presentation, [[Shigeru Miyamoto]] and [[Chris Meledandri]] announced that [[Illumination]] is producing [[Untitled The Super Mario Bros. Movie follow-up|another movie "based on the world of ''Super Mario Bros.''"]]<ref name="2024Presentation">{{cite|author=Nintendo of America|date=March 10, 2024|title=MAR10 Day 2024|url=https://www.youtube.com/watch?v=vfjmQlWRHgQ|publisher=YouTube|accessdate=March 10, 2024}}</ref> Further ''Super Mario''-related announcements were made in the presentation: release dates for ''[[Luigi's Mansion 2 HD]]'' and ''[[Paper Mario: The Thousand-Year Door (Nintendo Switch)|Paper Mario: The Thousand-Year Door]]'' for the Nintendo Switch, as well as the addition of [[Dr. Mario (game)|''Dr. Mario'']], [[Mario Golf (Game Boy Color)|''Mario Golf'']], and [[Mario Tennis (Game Boy Color)|''Mario Tennis'']] to the [[Game Boy - Nintendo Switch Online]] application.<ref name="2024Presentation" /> A Mario Day event with a Mario and Luigi meet-and-greet, sweepstakes, and a screening of ''The Super Mario Bros. Movie'' was held at Nintendo New York on March 10.<ref name="NoA website news 2024" /> Another [[Meet & Greet Mario|meet-and-greet event]] with Mario was held at {{wp|Westfield Mall of the Netherlands}} in Europe.<ref>{{cite| date = March 5, 2024 | url = www.nintendo.nl/Nieuws/2024/februari/Meet-Greet-met-Mario--2536382.html | title = Meet & Greet met Mario! | publisher = nintendo.nl | accessdate = March 8, 2024 | archive = archive.ph/5TocP | archivedate = March 8, 2024, 13:14:19 UTC }}</ref> The online ''Mario Kart 8 Deluxe'' Open March 2024 Tournament was held on March 10 from 12:00 to 18:00 PT, with the top 310 players receiving 1,000 My Nintendo Gold Points.<ref name="NoA website news 2024" /> From March 10 to March 16, physical editions of certain ''Super Mario'' games were discounted by up to $20 at select retailers.<ref name="NoA website news 2024" /> Additionally, a $25 retailer gift card was given upon purchase of a Nintendo Switch, Nintendo Switch – OLED Model, or Nintendo Switch Lite system between the same dates.<ref name="NoA website news 2024" /> On March 16, select GameStop stores held ''Super Mario''-themed giveaways.<ref name="NoA website news 2024" />

The following titles were discounted on the American [[Nintendo eShop]] from March 7 (12:00 a.m. PT) to March 17 (11:59 p.m. PT):<ref>{{cite|date=March 7, 2024|title=Sales & deals|url=https://www.nintendo.com/us/store/sales-and-deals/#mar10-day|publisher=nintendo.com|accessdate=March 7, 2024|archive=https://web.archive.org/web/20240307203711/https://www.nintendo.com/us/store/sales-and-deals/#mar10-day}}</ref>

Nintendo began a sweepstake on [[My Nintendo]] on March 4 that will grant the winner a free trip for four to [[Super Nintendo World]] at {{wp|Universal Orlando}}. The sweepstake will run until June 30.<ref>{{cite|date=March 4, 2025|url=https://my.nintendo.com/news/dc61c7a06f9f4302|title=Kick off MAR10 Day with the My Nintendo™ Universal Epic Universe SUPER NINTENDO WORLD™ Sweepstakes!|publisher=My Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211401/https://my.nintendo.com/news/dc61c7a06f9f4302}}</ref> ''[[Mario Kart 8 Deluxe]]'' likewise issued a [[My Nintendo Mario Kart 8 Deluxe Community Challenge|community challenge]] for players to participate in 1 million laps in overall total among participants from March 4 to March 17, with the participation reward being 310 platinum points. A 14-day trial period for [[Nintendo Switch Online]] was also issued during the same time. Aside from previous Mario Day physical and digital rewards being reissued, the physical rewards added a ''Mario Kart 8 Deluxe''–based License holder with lanyard as well as a ''Super Mario''–themed Stadium Tote Bag, each costing 500 My Nintendo Platinum Points, while the digital rewards included a new yellow-and-red wallpaper depicting Mario, Luigi, Toad, Peach, Bowser, Donkey Kong, and Yoshi in portholes, resembling, and in some cases, reusing their artwork for ''[[Mario Party: Star Rush]]''.<ref>{{cite|date=March 4, 2025|url=https://my.nintendo.com/news/cc555990f4e9b1b1|title=Race into fun this MAR10 Day with the Mario Kart 8 Deluxe Community Challenge and My Nintendo rewards!|publisher=My Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211355/https://my.nintendo.com/news/cc555990f4e9b1b1|deadlink=y}}</ref><ref>{{cite|date=March 4, 2025|url=https://www.nintendo.com/us/whatsnew/play-together-and-have-fun-online-this-mar10-day-with-a-14-day-free-trial-membership-of-nintendo-switch-online/|title=Play together and have fun online this MAR10 Day with a 14-day free trial membership of Nintendo Switch Online|publisher=Nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304211259/https://www.nintendo.com/us/whatsnew/play-together-and-have-fun-online-this-mar10-day-with-a-14-day-free-trial-membership-of-nintendo-switch-online/}}</ref><ref>{{cite|date=March 4, 2025|url=https://www.nintendo.com/us/whatsnew/3-2-1-go-for-platinum-points/|title=3…2…1…GO (for Platinum Points)!|publisher=nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304210652/https://www.nintendo.com/us/whatsnew/3-2-1-go-for-platinum-points/}}</ref><ref name="Mario Day event page 2025>{{cite|url=mario.nintendo.com/events/|title=MAR10 Day events|publisher=mario.nintendo.com|language=en|accessdate=March 4, 2025|archive=archive.ph/9pXlv|archivedate=March 4, 2025, 21:01:44 UTC|deadlink=y}}</ref>

In addition, Nintendo collaborated with the airline company {{wp|JetBlue}} to create a customized {{wp|Airbus A320 family|Airbus A320}} called the [[Cloudtop Cruiser]] that was primarily colored blue with images of Mario, Princess Peach, Luigi, Bowser, Donkey Kong, and Yoshi, with the interior of the plane featuring welcome seatback touchscreens featuring Mario and friends.<ref name="Mario Day 2025 Nintendo site">{{cite|date=March 4, 2025|url=https://www.nintendo.com/us/whatsnew/nintendo-announces-fun-ways-to-enjoy-mar10-day-wherever-you-are/|title=Nintendo announces fun ways to enjoy MAR10 Day wherever you are|publisher=Nintendo.com|language=en-us|accessdate=March 4, 2025|archive=web.archive.org/web/20250304170613/https://www.nintendo.com/us/whatsnew/nintendo-announces-fun-ways-to-enjoy-mar10-day-wherever-you-are/}}</ref>

Participating retailers including Best Buy, GameStop, Target, and Walmart will have various select ''Mario'' games being issued at discount prices. These include ''[[Super Mario Odyssey]]'', ''Mario Kart 8 Deluxe'', ''[[Super Mario 3D World + Bowser's Fury]]'', ''[[Super Mario RPG (Nintendo Switch)|Super Mario RPG]]'', ''[[Princess Peach: Showtime!]]'', and ''[[Luigi's Mansion 2 HD]]'' at $39.99, and ''[[Mario vs. Donkey Kong (Nintendo Switch)|Mario vs. Donkey Kong]]'' at $29.99. In addition, the Nintendo Switch – OLED Model + Super Mario Bros. Wonder Bundle was announced that comes with a specialized Nintendo Switch OLED model, a free download for Super Mario Bros. Wonder, and a three month subscription for Nintendo Switch Online.<ref name="Mario Day 2025 Nintendo site" /> The bundle was leaked on February 20.<ref>{{cite|author=Doolan, Liam|date=February 21, 2025|url=www.nintendolife.com/news/2025/02/switch-oled-mario-wonder-bundle-revealed-ahead-of-mario-day-us|title=Switch OLED Mario Wonder Bundle Revealed Ahead Of Mario Day (US)|publisher=Nintendo Life|accessdate=March 4, 2025|archive=web.archive.org/web/20250221073013/https://www.nintendolife.com/news/2025/02/switch-oled-mario-wonder-bundle-revealed-ahead-of-mario-day-us}}</ref>

[[Nintendo Sound Clock: Alarmo]] will be released to retailers on March 9 to Best Buy, GameStop, Walmart and Target. In addition, there will be various events being held at GameStop, Best Buy, and [[Nintendo New York]].<ref name="Mario Day 2025 Nintendo site" /> GameStop will also have at participating retailers on March 15 from noon to 4PM local time playable demos for ''Super Mario Party Jamboree'', ''Mario Kart 8 Deluxe'', and ''Super Mario Bros. Wonder'' as well as free giveaways. Likewise, Best Buy on March 9 will have the same. Nintendo New York will also have an opportunity to chat with Mario from 1-4PM ET via a giant LED wall on March 10, as well as a meet and greet with Mario and Luigi from 4PM-7PM the same day.<ref name="Mario Day event page 2025 />

From March 3 to March 31, two missions on the Nintendo Switch Online were issued that allow for NSO icons. One for ''[[Super Mario Bros. 3]]'' on the [[Nintendo Entertainment System - Nintendo Switch Online]] module, the other for ''[[Super Mario 64]]'' on the [[Nintendo 64 - Nintendo Switch Online]]. Both required playing the respective games at least once. It also came with new icons in the form of Mario in Goomba's Shoe for ''Super Mario Bros. 3'' and Metal Mario and Bowser for ''Super Mario 64''. The Nintendo 64 online icons were also updated to note the name of the icons for the ones originating from ''Super Mario 64''.

On March 4,<ref name="Mario Day event page 2025 /> the home page of the [[Play Nintendo]] website was updated to list older activities related to Mario Day and the ''Super Mario'' franchise at the top.<ref>{{cite|url=play.nintendo.com/|title=Home page|publisher=Play Nintendo|accessdate=March 4, 2025|archive=web.archive.org/web/20250304204657/https://play.nintendo.com/|deadlink=y}}</ref> The home page of this website typically prioritizes recently-published activities, regardless of their relation to ''Super Mario''.

NintendoAUNZ 2020-03-10b.jpg|Photograph of various ''Super Mario'' [[amiibo]] figures posted by Nintendo Australia and New Zealand on social media to celebrate Mario Day 2020

|Ger=Marios Tag

|GerM=Mario's Day

|Ita=Giornata di Mario

|ItaM=Mario's Day

|KorC=<ref>{{cite|date=March 12, 2024|url=https://www.nintendo.co.kr/news/article/5UZwVXa3fLxR6URC41zd56|title=3월 10일 「마리오 데이」에 공개된 최신 정보를 전달 드립니다.|publisher=nintendo.co.kr|accessdate=March 12, 2024}}</ref>

[[Category:Mario Day|*]]