Mario Toy Company
| Mario Toy Company | |
|---|---|
 Composite image of Mario Toy Company in the intro cutscene of Mario vs. Donkey Kong | |
| First appearance | Mario vs. Donkey Kong (2004) |
| Latest appearance | Mario vs. Donkey Kong (Nintendo Switch) (2024) |
| Owner | Mario |
The Mario Toy Company is a company that manufactures and sells Mini-Mario toys in the Mario vs. Donkey Kong series. In later entries in the series, the company is also responsible for the creation and maintenance of various theme parks, notably Super Mini Mario World and Mini Land Theme Park. It is founded by Mario according to the instruction manual for Mario vs. Donkey Kong.[1] Oftentimes, its operations are intercepted by Donkey Kong due to varying motives, like stealing the Mini-Mario toys for himself.
Game appearances
Mario vs. Donkey Kong / Mario vs. Donkey Kong (Nintendo Switch)
In Mario vs. Donkey Kong and its Nintendo Switch remake, Donkey Kong tries to purchase a Mini-Mario toy after seeing a commercial for the toys on television. However, all the stores are sold out of Mini-Mario toys. Due to his impatience for waiting for the next shipment[1], Donkey Kong travels to the company's factory and steals all of the Mini-Mario toys he can get his hands on.
The first world is also named Mario Toy Company, although it mostly takes place in the outdoors surrounding the company's main building, which is visible in the background in all regular levels (Level 1-1 only in the remake). Despite this, Level 1-mm and Level 1-DK presumably take place in the company's warehouse. In the plus worlds, the first world, Mario Toy Factory, instead takes place in the company's Mini-Mario production line.
In the remake, the Mario Toy Company building has received a drastic redesign, featuring prominent red rooftops, arches, and an exterior made out of brick. It also has a redesigned logo that is modeled after the modern Super Mario series font, whereas generic text was used in the GBA version. The giant "M" emblem on the top of the building was removed, as it now situates near the entrance door instead.
Mario vs. Donkey Kong 2: March of the Minis
The Mario Toy Company (also known as the Mini Mario Toy Company in European versions[2]) is mentioned in the instruction manual of Mario vs. Donkey Kong 2: March of the Minis[3], as it is mentioned that the success of their Mini Mario toy has earned the company a lot of money, which is Mario's main motive for opening its first theme park, Super Mini Mario World.
References
- ^ a b 2004. Mario vs. Donkey Kong Europe instruction booklet. Nintendo of Europe (British English). Page 4.
- ^ Mario vs. Donkey Kong 2: March of the Minis instruction booklet. Nintendo of Europe (British English). Page 5. Retrieved June 22, 2024.
- ^ Mario vs. Donkey Kong 2: March of the Minis instruction booklet. Nintendo of America. Page 6. Retrieved January 15, 2025.
