Mario Toy Company
| Mario Toy Company | |
|---|---|
 Composite image of Mario Toy Company in the intro cutscene of Mario vs. Donkey Kong | |
| First appearance | Mario vs. Donkey Kong (2004) |
| Latest appearance | Mario vs. Donkey Kong (Nintendo Switch) (2024) |
| Owner | Mario |
The Mario Toy Company is a company that manufactures and sells Mini-Mario toys in the Mario vs. Donkey Kong series. In later entries in the series, the company is also responsible for the creation and maintenance of various theme parks, notably Super Mini Mario World and Mini Land Theme Park. It is founded by Mario according to the instruction manual for Mario vs. Donkey Kong.[1] Oftentimes, its operations are intercepted by Donkey Kong due to varying motives, like stealing the Mini-Mario toys for himself.
Game appearances
Mario vs. Donkey Kong / Mario vs. Donkey Kong (Nintendo Switch)
In Mario vs. Donkey Kong and its Nintendo Switch remake, Donkey Kong tries to purchase a Mini-Mario toy after seeing a commercial for the toys on television. However, all the stores are sold out of Mini-Mario toys. Due to his impatience for waiting for the next shipment[1], Donkey Kong travels to the company's factory and steals all of the Mini-Mario toys he can get his hands on.
The first world is also named Mario Toy Company, although it mostly takes place in the outdoors surrounding the company's main building. Despite this, Level 1-mm and Level 1-DK presumably take place in the company's warehouse. In the plus worlds, the first world, Mario Toy Factory, instead takes place in the company's Mini-Mario production line.
