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The Super Mario franchise is a media franchise chiefly consisting of video games published and produced by the Japanese company Nintendo. It centers around the fictional character Mario, an Italian plumber who serves as the hero of a realm called the Mushroom Kingdom. The franchise was created by game designer Shigeru Miyamoto, and its first installment was the arcade game Donkey Kong, released on July 9, 1981. Many of the games are developed and self-published by Nintendo, while others are developed by other companies under Nintendo's supervision, such as Hudson Soft, Camelot Software Planning, Intelligent Systems, Next Level Games, Retro Studios, and NDcube, among others. Most Super Mario games have been released for Nintendo's various video game consoles and handhelds, from the third generation onwards.