Boards (characters)
In Super Mario Galaxy for the Nintendo Wii, several sentient, talkings signposts appear, collectively known as "Boards" (Although note that this name is non-canon and only used here for lack of a better name).
Gil Board
The Gil Board is the first of the boards to be encountered. He is a signpost that tells Mario how to Wall Jump. He claims to be the "Famous Gil Board" and claims Mario knows him, although Super Mario Galaxy is the first appearance in which he has been specifically named. He appears in Honeyhive Galaxy.
Bill Board
Bill Board is the second board to encountered. He teaches Mario how to play the Star Roll. He appears in the Rolling Green Galaxy, Melty Molten Galaxy, Rolling Gizmo Galaxy, and Grand Finale Galaxy. In this galaxy he comments on how nice Mario's world is, and how he'd be able to enjoy it more if he wasn't a sign.
Phil Board
Phil Board the third board encountered. He teaches Mario how to move when he is in a Bubble. He appears in the Bubble Breeze Galaxy and Bubble Blast Galaxy.
Jil Board
Jill Board is the fourth and final board to encountered. She reminds Mario how control his Boo Mario form. Her only appearance is in Boo's Boneyard Galaxy, where she only speaks to Mario when he is in Boo form.