Super Mario Bros. 25th Anniversary
The Super Mario Bros. 25th Anniversary was an event taking place throughout the last few months of 2010, celebrating twenty-five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of the anniversary event as early as September 2nd, 2010 with an unofficial announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan.[1] A logo for the anniversary was trademarked only a few days later, further indicating there was an upcoming anniversary event.[2] On September 13th, 2010, the Super Mario Bros. 25th Anniversary celebration was officially announced when Nintendo officially revealed Super Mario All-Stars Limited Edition.[3] The anniversary was commemorated with promotional websites, Club Nintendo rewards, merchandise, several new Mario-themed hardware and software, with one of them being the release of Super Mario All-Stars Limited Edition.
The official celebration concluded sometime in late 2010. The celebration was preceded by the 20th anniversary celebration in 2005 and succeeded by the Year of Luigi in 2013.
Celebration
Games and accessories
Wii
- Super Mario All-Stars Limited Edition
- This came bundled with Super Mario History 1985-2010, which contained a booklet and soundtrack CD celebrating the Mario-series history.
- 25th Anniversary SUPER MARIO BROS. (Virtual Console)
Special console variations/bundles
Wii
- Nintendo Wii 25th Anniversary Red Edition, which came bundled with the following Mario-series games depending on region:
- New Super Mario Bros. Wii - North America
- New Super Mario Bros. Wii + Donkey Kong (Virtual Console) - Europe
- New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Australia[4]
- 25th Anniversary SUPER MARIO BROS. - Japan
- New Super Mario Bros. Wii - Korea[5]
- New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Hong Kong
- Red Wii Remote Plus and Nunchuk that came bundled with all Red Edition Wii's
- The Europe and Australia-exclusive 25th Anniversary Nintendo Wii "Mario Kart Wii Pack", which came bundled with the following depending on the region:
Nintendo DSi/DS
- Nintendo DSi XL 25th Anniversary Red Edition, which came bundled with the following Mario-series game depending on region:
- Mario Kart DS - North America
- New Super Mario Bros. - Europe
- Japan did not receive a Mario-themed game in it's bundle
- The Japan-exclusive Nintendo DSi 25th Anniversary Red Edition, which was sold exclusively at 7-Eleven convenience stores.[7]
- The China-exclusive iQue Nintendo DS Lite 25th Anniversary Red Edition[8]
In-game events
- A "Make Your Own Mario Flipnote" contest for Flipnote Studio which required participants to create Mario-series themed flipnotes. Chosen winners would then have their submissions commented on by either Shigeru Miyamoto, Takashi Tezuka, or Yoshiaki Koizumi[9]; all of whom worked on and helped create the original Super Mario Bros.
- The Mario Drawing Song was created by Nintendo to promote the Super Mario Bros. 25th Anniversary-themed competition on the application. The song has since been referenced and used in other Mario-related media.
Nintendo World Store event
A Super Mario Bros. 25th Anniversary event was held on November 7th, 2010 at the Nintendo World Store and was attended by series creator Shigeru Miyamoto and former Nintendo of America president Reggie Fils-Aime.[10].
- Shigeru Miyamoto created a 25th Anniversary-themed Mario drawing to be displayed at the event.[11]
- A Super Mario Bros.-themed cake was created for the event and was cut by Shigeru Miyamoto.[10]
- Super Mario Bros. speedrunner Andrew Gardikis attempted to beat his record time in front of Shigeru Miyamoto.[10][12]
Shigeru Miyamoto cutting the Super Mario Bros.-themed cake at the 25th Anniversary event.
The Super Mario Bros.-themed cake celebrating Mario's 25th anniversary.
The 25th Anniversary Mario drawing Shigeru Miyamoto created for the event
Miscellaneous
- A Japanese commercial was created to promote the Super Mario Bros. 25th Anniversary celebration campaign.[13][14]
- A special Iwata Asks interview between Shigesato Itoi and Shigeru Miyamoto was done for the 25th Anniversary discussing the Super Mario series.[15]
- Various Mario-themed wallpapers were created and made available for download on official Super Mario Bros. 25th Anniversary websites.
- A "Super Mario Bros. 25th Anniversary Video Competition" was held for Europe, requiring participants to send in a video showcasing why they love Mario. Winners would receive a Nintendo Wii 25th Anniversary Red Edition bundle.[16]
- Japanese 7-Eleven convenience stores sold exclusive Super Mario Bros. 25th Anniversary-themed Nintendo Points cards.[7][17]
- Toys "R" Us acquired reprinted stock of some hard-to-find Nintendo DS Mario-series games at the time, Mario & Luigi: Partners in Time, Super Princess Peach, and Mario Hoops 3-on-3.[18] They also sold Super Mario Bros. 25th Anniversary-themed Gift Cards.[19]
25th Anniversary-themed Nintendo Points card
Iwata Asks 25th Anniversary interview
Club Nintendo Rewards
For the duration of the celebration event, Nintendo offered Super Mario Bros. 25th Anniversary-themed rewards and prizes on the now-defunct Club Nintendo rewards program. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.
North America
- Super Mario Bros. Commemorative Pins1[20]
- "Evolution of Mario" Screensaver[20]
Europe
- Super Mario Bros. 25th Anniversary Commemorative Coin and storage pouch
Japan
- Super Mario Bros. 25th Anniversary Original Badge Collection2[21].
- Super Mario Bros. 25th Anniversary Original Handkerchief Set[21]
Anniversary Campaign lottery
During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified Super Mario-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were Super Mario All-Stars Limited Edition, Super Mario Galaxy 2, New Super Mario Bros. Wii, New Super Mario Bros., Mario Kart Wii, Mario Kart DS, and Mario Party DS. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.[22]
- Super Mario Bros. 25th Anniversary Original Tote Bags (Mario and Luigi colors) - 2000 Winners[22]
- Super Mario Bros. 25th Anniversary Original T-Shirt - 3000 Winners[22]
- Super Mario Bros. 25th Anniversary Playing Cards - 5000 Winners3[22]
Notes
1 - Originally released for Japan in 2008 and were instead known as "Mario Original Pin Badges".[23]
2 - Later released for North America in 2011 as a Platinum Reward and rebranded to the "Mario & Friends Pin Badge Collection".[24]
3 - Offered as an "extra chance" reward for entrants who lost the lottery for the other two prizes.[22]
The four bronze Super Mario Bros. Commemorative Pins
Mario and Luigi Totebags
Super Mario Bros.-themed T-shirt
Super Mario Bros.-themed Playing cards
Super Mario Bros.-themed Handkerchiefs
Super Mario Bros.-themed Badges
Super Mario Bros. 25th Anniversary coin
Gallery
The logo used for the 25th Anniversary
Promotional banner
Nintendo Wii Super Mario Bros. 25th Anniversary Red Edition
Japanese Wii bundle preloaded with 25th Anniversary SUPER MARIO BROS.
Nintendo DSi XL Super Mario Bros. 25th Anniversary Red Edition
Japan-only Nintendo DSi Super Mario Bros. 25th Anniversary Red Edition
Super Mario All-Stars Limited Edition game case
25th Anniversary SUPER MARIO BROS. promotional artwork
Pins
Super Mario Bros. Commemorative Pin (A)
Super Mario Bros. Commemorative Pin (B)
Super Mario Bros. Commemorative Pin (C)
Super Mario Bros. Commemorative Pin (D)
Wallpapers
Mario hitting a 25th Anniversary ? Block
Artworks and renders of Mario from each of the mainline series at the time
Various sprites from Super Mario Bros.
World 1-1 from Super Mario Bros.
The Famicom boxart of Super Mario Bros.
Photo of a Famicom used for the Super Mario History 1985-2010 bundle
Names in other languages
| Language | Name | Meaning | Notes |
|---|---|---|---|
| Chinese (simplified) | 超级马力欧 25周年[?] Chāojí Mǎlì'ōu 25 Zhōunián |
Super Mario 25th Anniversary | |
| Chinese (traditional) | 超級瑪利歐 25週年[?] Chāojí Mǎlì'ōu 25 Zhōunián |
Super Mario 25th Anniversary | |
| Korean | 슈퍼 마리오 25주년[?] Syupeo Malio 25 Junyeon |
Super Mario 25th Anniversary |
External links
- Websites
- Official North American website (Internet Archive: Wayback Machine)
- Official Japanese website (Internet Archive: Wayback Machine)
- Official Australian website (Internet Archive: Wayback Machine)
- "Make Your Own Mario Flipnote" contest
- Official North American website (Internet Archive: Wayback Machine)
- Official Japanese website
- Official Japanese application instructions (Internet Archive: Wayback Machine)
References
- ^ Newton, James (September 2, 2010). Rumour: Nintendo Japan Celebrating Mario's Birthday with Super Mario Collection. Nintendo Life. Retrieved September 19, 2021.
- ^ Ashcraft, Brian (September 7, 2010). Super Mario Bros. Gets 25th Anniversary Logo. Kotaku. Retrieved September 19, 2021.
- ^ Kaplan, Zach (September 13th, 2010). Super Mario Collection Special Pack Revealed. Nintendo Life. Retrieved September 20th, 2021.
- ^ a b Nicholson, Troy (October 26, 2010). AU: Mario's 25th Anniversary Wii Bundles!. IGN. Retrieved September 19, 2021.
- ^ Consolevariations Nintendo Wii Red Mario 25th Anniversary Bundle [KOR]. Consolevariations. Retrieved September 19, 2021.
- ^ Newton, James (November 12th, 2010). Limited Edition Mario Kart Wii Bundle Under Starter's Orders. Nintendo Life. Retrieved September 19, 2021.
- ^ a b IGN Staff (September 30th, 2010). Super Mario Bros. Anniversary DSi Set for Japan. IGN. Retrieved September 20th, 2021.
- ^ Consolevariations iQue DS Lite Mario 25th Anniversary Console. Consolevariations. Retrieved September 19, 2021.
- ^ Nintendo (2011). Make Your Own Mario Flipnote. Nintendo. Retrieved September 19, 2021. (Internet Archive: Wayback Machine)
- ^ a b c Newton, James (November 8th, 2010). Miyamoto and Reggie Honour Mario's 25th with Amazing Cake. Nintendo Life. Retrieved September 19, 2021.
- ^ Yoon, Andrew (November 7th, 2010). Happy birthday, Mario! We share cake with Mario and Miyamoto at NYC's Nintendo World Store. engadget. Retrieved September 19, 2021.
- ^ superjerjer1 (November 10th, 2010). Andrew Gardikis Speedrun Super Mario Bros with Miyamoto Watching. YouTube. Retrieved September 26th, 2021.
- ^ Nintendo (2010). スーパーマリオ25周年キャンペーン: CM. Nintendo JP. Retrieved September 19, 2021. (Internet Archive: Wayback Machine)
- ^ TheMarioBros.net (September 26, 2014). Super Mario Bros 25th Anniversary TV Commercial (Japanese). YouTube. Retrieved September 19, 2021.
- ^ Nintendo (September 13th, 2010). Iwata Asks: Super Mario Bros. 25th Anniversary: Expressing the Inexpressible. Nintendo. Retrieved September 19, 2021.
- ^ Nintendo, (October 10th, 2010). Celebrate 25 years of Super Mario with two new bundles!. Nintendo UK. Retrieved September 20th, 2021.
- ^ Atpress (October 7th, 2010). 「スーパーマリオ25周年ニンテンドーポイントプリペイドカード」 セブン-イレブンにて数量限定発売. Atpress. Retrieved September 20th, 2021.
- ^ Newton, James (September 26th, 2010). Classic Mario DS Games Get Reprints at Toys 'R' Us. Nintendo Life. Retrieved September 26th, 2021.
- ^ naldp56 Nintendo Super Mario ToysRUs 25th Anniversary Souvenir Gift Card (Used no value). Ebay. Retrieved September 26th, 2021. (Internet Archive: Wayback Machine)
- ^ a b Cork, Jeff (October 20th, 2010). Mario Celebrates Anniversary By Sticking It To Club Nintendo Members. gameinformer. Retrieved September 19, 2021.
- ^ a b gamememo (November 9th, 2010) ２０１０年のクラブニンテンドーの会員特典. gamememo. Retrieved September 26th, 2021
- ^ a b c d e kikai (September 13th, 2010). 「スーパーマリオ25周年キャンペーン」特設サイトがオープン、プレゼントキャンペーンも実施. INSIDE. Retrieved September 26th, 2021.
- ^ Dengeki Online (September 5th, 2008). クラブニンテンドー、新作ゲームソフトなど新アイテム追加！. Dengeki Online. Retrieved September 26th, 2021.
- ^ Brian(@NE_Brian) (July 1st, 2011). Photos and details of this year’s Platinum/Gold Club Nintendo rewards. Nintendo Everything. Retrieved September 26th, 2021.
