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{{italic title|''Super Mario Bros.'' 30th Anniversary}}
{{italic title|''Super Mario Bros.'' 30th Anniversary}}
{{anniversary infobox
[[File:Super Mario Bros 30th Anniversary.svg|thumb|200px]]
|title=''Super Mario Bros.'' 30th Anniversary
The '''''Super Mario Bros.'' 30th Anniversary''' is a celebration throughout 2015 of thirty years since the start of the mainline [[Super Mario (series)|''Super Mario'' series]] with the release of ''[[Super Mario Bros.]]'' in 1985. The celebration was originally announced during the April 1, 2015 Nintendo Direct<ref>Nintendo (Nintendo of America). (April 1, 2015.) [https://youtu.be/IMedqo8mLaQ?t=9m Nintendo Direct 4.1.2015]. YouTube. Retrieved July 9, 2015.</ref>, and was being commemorated with events, tie-ins, and merchandise, culminating with the release of ''[[Super Mario Maker]]'' for [[Wii U]] in September, near the original release date of ''Super Mario Bros.'' The official celebration ended in December 2015.
|image=[[File:Super Mario Bros 30th Anniversary.svg|220px]]
__TOC__
|subject=[[Super Mario (series)|''Super Mario'']] series debut<br><small>(September 13, 1985)</small><br>
{{br}}
|years=30 years (as of 2015)
|start=April 1, 2015
|end=December 2015
|preceded_by=[[The Year of Luigi]]
|succeeded_by=[[Super Mario Bros. 35th Anniversary|''Super Mario Bros.'' 35th Anniversary]]
}}
 
The '''''Super Mario Bros.'' 30th Anniversary''' was a celebration throughout 2015 of 30 years since the start of the mainline [[Super Mario (series)|''Super Mario'']] series with the release of ''[[Super Mario Bros.]]'' in 1985. The celebration was originally announced during the April 1, 2015, Nintendo Direct,<ref>Nintendo (Nintendo of America). (April 1, 2015.) [https://youtu.be/IMedqo8mLaQ?t=9m Nintendo Direct 4.1.2015]. YouTube. Retrieved July 9, 2015.</ref> and it was being commemorated with events, tie-ins, and merchandise, culminating with the release of ''[[Super Mario Maker]]'' for [[Wii U]] in September, near the original release date of ''Super Mario Bros.''  
 
The official celebration ended in December 2015.
{{br|toc=1}}


==Celebration==
==Celebration==
===Games/accessories===
===Games / accessories===
*''[[Super Mario Maker]]''
*''[[Super Mario Maker]]''
*Two special edition 8-bit Mario [[amiibo]] were released alongside ''Super Mario Maker'', in "Classic" and "Modern" color schemes.
*Two special edition 8-bit Mario [[amiibo]] to be released alongside ''Super Mario Maker'', in "Classic" and "Modern" color schemes.
*''Super Mario Maker''-themed cover plates were released as part of a New Nintendo 3DS bundle in Japan for the holiday season.<ref>Seedhouse, Alex (October 25, 2015). [http://www.nintendo-insider.com/2015/10/25/super-mario-maker-cover-plates-lead-new-nintendo-3ds-bundles-in-japan/ Super Mario Maker Cover Plates lead New Nintendo 3DS bundles in Japan]. Nintendo Insider. Retrieved December 3, 2015.</ref>
*''Super Mario Maker''-themed cover plates were released as part of a New Nintendo 3DS bundle in Japan for the holiday season.<ref>Seedhouse, Alex (October 25, 2015). [http://www.nintendo-insider.com/2015/10/25/super-mario-maker-cover-plates-lead-new-nintendo-3ds-bundles-in-japan/ Super Mario Maker Cover Plates lead New Nintendo 3DS bundles in Japan]. Nintendo Insider. Retrieved December 3, 2015.</ref>


===Events===
===Events===
*"Let's Super Mario," a video campaign in which fans submitted videos to the website to celebrate; any ad revenue generated by these videos was donated by [[Nintendo]] to {{wp|Operation Smile}}.
*"Let's Super Mario", a video campaign in which fans submitted videos to the website to celebrate; any ad revenue generated by these videos was donated by Nintendo to [[wikipedia:Operation Smile|Operation Smile]].
*"Super Mario Bros. 30th Anniversary Live," a concert series performed by the Super Mario Big Band in Osaka on September 20, 2015, and Tokyo on September 21.<ref>Seedhouse, Alex (July 1, 2015). [http://www.nintendo-insider.com/2015/07/01/super-mario-30th-anniversary-live-concerts-announced-for-japan/ Super Mario 30th Anniversary Live concerts announced for Japan]. Nintendo Insider. Retrieved July 28, 2015.</ref>
*"Super Mario Bros. 30th Anniversary Live", a concert series performed by the Super Mario Big Band in Osaka on September 20, 2015, and Tokyo on September 21.<ref>Seedhouse, Alex (July 1, 2015). [http://www.nintendo-insider.com/2015/07/01/super-mario-30th-anniversary-live-concerts-announced-for-japan/ Super Mario 30th Anniversary Live concerts announced for Japan]. Nintendo Insider. Retrieved July 28, 2015.</ref>
*Between June 22 and July 21, 2015, Tower Records teamed up with Nintendo for a special summer sale and a ''Super Mario''-themed cafe menu.<ref>Koide, Jamie. (June 11, 2015.) [http://en.rocketnews24.com/2015/06/11/tower-records-celebrates-super-mario-bros-30th-anniversary-with-cafe-and-sale/ Tower Records celebrates Super Mario Bros.’ 30th anniversary with cafe and sale]. RocketNews24. Retrieved July 28, 2015.</ref>
*Between June 22 and July 21, 2015, Tower Records teamed up with Nintendo for a special summer sale and a ''Super Mario''-themed cafe menu.<ref>Koide, Jamie. (June 11, 2015.) [http://en.rocketnews24.com/2015/06/11/tower-records-celebrates-super-mario-bros-30th-anniversary-with-cafe-and-sale/ Tower Records celebrates Super Mario Bros.’ 30th anniversary with cafe and sale]. RocketNews24. Retrieved July 28, 2015.</ref>
*Nintendo hosted a 30th anniversary festival in Shibuya on September 13, 2015, featuring a number of artists performing ''[[Super Mario (franchise)|Super Mario]]'' music.<ref>[http://www.perfectly-nintendo.com/super-mario-bros-30th-anniversary-festival-to-be-held-in-september-in-japan/ Super Mario Bros. 30th Anniversary Festival to be held in September, in Japan]. Perfectly Nintendo (July 21, 2015). Retrieved September 9, 2015.</ref>
*Nintendo hosted a 30th anniversary festival in Shibuya on September 13, 2015, featuring a number of artists performing ''Mario'' music.<ref>[http://www.perfectly-nintendo.com/super-mario-bros-30th-anniversary-festival-to-be-held-in-september-in-japan/ Super Mario Bros. 30th Anniversary Festival to be held in September, in Japan]. Perfectly Nintendo (July 21, 2015). Retrieved September 9, 2015.</ref>


===Merchandise===
===Merchandise===
*A set of ''Super Mario''-themed {{wp|Hot Wheels}} cars was released in October as part of its "Pop Culture" line of products. The line featured six cars, each based upon a different game, including ''[[Super Mario Bros.]]'', ''[[Super Mario Bros. 2]]'', ''[[Super Mario Bros. 3]]'', ''[[Super Mario World]]'', ''[[Super Mario Kart]]'', and ''[[Dr. Mario (game)|Dr. Mario]]''; only the cars themed after the platforming games, however, are branded with the ''Super Mario Bros.'' 30th Anniversary logo.<ref>[http://mynintendonews.com/2015/07/28/super-mario-themed-hot-wheels-cars-are-coming-in-october/ Super Mario-Themed Hot Wheels Cars Are Coming In October]. My Nintendo News (July 28, 2015). Retrieved July 28, 2015.</ref>
*A set of ''Mario''-themed [[wikipedia:Hot Wheels|Hot Wheels]] cars were released in October as part of their "Pop Culture" line of products. The line featured six cars, each based upon a different game, including: ''[[Super Mario Bros.]]'', ''[[Super Mario Bros. 2]]'', ''[[Super Mario Bros. 3]]'', ''[[Super Mario World]]'', ''[[Super Mario Kart]]'', and ''[[Dr. Mario]]''; only the cars themed after the platforming games, however, are branded with the ''Super Mario Bros.'' 30th Anniversary logo.<ref>[http://mynintendonews.com/2015/07/28/super-mario-themed-hot-wheels-cars-are-coming-in-october/ Super Mario-Themed Hot Wheels Cars Are Coming In October]. My Nintendo News (July 28, 2015). Retrieved July 28, 2015.</ref>
*''[[The 30th Anniversary Super Mario Bros. Music]]'', a Japan-exclusive two-disc soundtrack containing music from eighteen ''Super Mario'' games released over the series' history, including music from ''Super Mario Maker''.<ref>Chapman, Paul (August 7, 2015). [http://www.crunchyroll.com/anime-news/2015/08/07/nintendo-releases-30th-anniversary-super-mario-bros-music-cd Nintendo Releases 30th Anniversary "Super Mario Bros." Music CD]. Crunchyroll. Retrieved September 5, 2015.</ref>
*''[[The 30th Anniversary Super Mario Bros. Music]]'', a Japan-exclusive 2-disc soundtrack containing music from eighteen ''Mario'' games released over the series' history, including music from ''Super Mario Maker''.<ref>Chapman, Paul (August 7, 2015). [http://www.crunchyroll.com/anime-news/2015/08/07/nintendo-releases-30th-anniversary-super-mario-bros-music-cd Nintendo Releases 30th Anniversary "Super Mario Bros." Music CD]. Crunchyroll. Retrieved September 5, 2015.</ref>
*[[Mario Trump#30th Anniversary Cards|Three new decks of Mario Trump cards]].
*''[[Super Mario Memorial Book]]'', a Japanese 100-page book containing information about Super Mario Bros.' history, a list of characters in the games, a section about [[amiibo]] related to the ''Mario'' universe, interviews and other information.<ref>[http://newlaunches.com/archives/super-marios-memorial-book-commemorates-his-30th-birthday.php Super Mario’s memorial book commemorates his 30th birthday]. Newlaunches. Retrieved September 17, 2015.</ref>
*[[Mario Hanafuda]], similar to [[Club Nintendo Hanafuda]].
*''[[Encyclopedia Super Mario Bros.]]'', a 256-page encyclopedia covering seventeen ''Mario'' games released over the series' history and features characters, enemies, power-ups, items, stages, techniques and graphics throughout the franchise.<ref>[http://gonintendo.com/stories/242304-nintendo-releasing-super-mario-encyclopedia-in-japan Nintendo releasing Super Mario encyclopedia in Japan]. GoNintendo (September 9, 2015). Retrieved September 10, 2015.</ref>
*''[[Super Mario Memorial Book]]'', a 100-page Japanese book containing information about Super Mario Bros.' history, a list of characters in the games, a section about [[amiibo]] related to the ''Super Mario'' universe, interviews, and other information.<ref>[http://newlaunches.com/archives/super-marios-memorial-book-commemorates-his-30th-birthday.php Super Mario’s memorial book commemorates his 30th birthday]. Newlaunches. Retrieved September 17, 2015.</ref>
*Nintendo UK offered a free ''Super Mario Bros.'' 30th Anniversary t-shirt to anyone who purchased select ''Mario'' products from the Nintendo Official UK Store.<ref>[http://nintendoenthusiast.com/news/nintendo-uk-store-buy-a-select-mario-product-get-a-free-t-shirt/ Nintendo UK Store &ndash; Buy a Select Mario Product, Get a Free T-Shirt!] Nintendo Enthusiast (September 20, 2015). Retrieved December 3, 2015.</ref>
*''[[Encyclopedia Super Mario Bros.]]'', a 256-page encyclopedia covering seventeen ''Super Mario'' games released over the series' history and featuring characters, enemies, power-ups, items, stages, techniques, and graphics throughout the franchise.<ref>[http://gonintendo.com/stories/242304-nintendo-releasing-super-mario-encyclopedia-in-japan Nintendo releasing Super Mario encyclopedia in Japan]. GoNintendo (September 9, 2015). Retrieved September 10, 2015.</ref>
*Furata have released special ''Super Mario Bros.'' 30th Anniversary Choco Eggs containing one of fourteen ''Mario''-themed figures.<ref>Baseel, Casey (October 13, 2015). [http://en.rocketnews24.com/2015/10/13/nintendos-super-mario-becomes-super-jerk-thanks-to-figure-defect/ Nintendo’s Super Mario becomes Super Jerk thanks to figure defect]. RocketNews24. Retrieved December 3, 2015.</ref>
*Nintendo UK offered a free ''Super Mario Bros.'' 30th Anniversary T-shirt to anyone who purchased select ''Super Mario'' products from the Nintendo Official UK Store.<ref>[http://nintendoenthusiast.com/news/nintendo-uk-store-buy-a-select-mario-product-get-a-free-t-shirt/ Nintendo UK Store &ndash; Buy a Select Mario Product, Get a Free T-Shirt!] Nintendo Enthusiast (September 20, 2015). Retrieved December 3, 2015.</ref>
*Luxary watchmaker Romain Jerome have teamed up with Nintendo to release a ''Super Mario Bros.''-themed watch as part of their "Generational Icons" collection in honor of the 30th anniversary.<ref>[http://www.romainjerome.ch/category/news/?open=5176 RJ X SUPER MARIO BROS.: GAME ON!]. Romain Jerome (November 30, 2015). Retrieved December 3, 2015.</ref> The watch features 3D metallic renditions of Mario's sprite (using his modern colors), a bush, a cloud, and a [[Super Mushroom]]. The watch is limited to 85 pieces (referencing the 1985 release year of the game) and retails at $18,950.<ref>Mamiit, Aaron (November 30, 2015). [http://www.techtimes.com/articles/111524/20151130/romain-jerome-unveils-19-000-watch-for-the-hardcore-mario-fan.htm Romain Jerome reveals $19,000 Watch For The Hardcore Mario Fan]. Tech Times. Retrieved December 3, 2015.</ref>
*Furuta has released special ''Super Mario Bros.'' 30th Anniversary Choco Eggs containing one of fourteen ''Super Mario''-themed figures.<ref>Baseel, Casey (October 13, 2015). [http://en.rocketnews24.com/2015/10/13/nintendos-super-mario-becomes-super-jerk-thanks-to-figure-defect/ Nintendo’s Super Mario becomes Super Jerk thanks to figure defect]. RocketNews24. Retrieved December 3, 2015.</ref>
*"Super Moschino", a line of clothes and accessories based on the ''Super Mario'' series produced as a collaboration between Nintendo and Italian fashion brand [[wikipedia:Moschino|Moschino]], and will be released on December 5.<ref>Alvarez, Edgar (December 3, 2015). [www.engadget.com/2015/12/03/nintendo-super-moschino-collection/ Fashion brand Moschino is making a 'Super Mario' collection]. Engadget. Retrieved December 3, 2015.</ref>
*Luxary watchmaker Romain Jerome has teamed up with Nintendo to release a ''Super Mario Bros.''-themed watch as part of its "Generational Icons" collection in honor of the 30th anniversary.<ref>[http://www.romainjerome.ch/category/news/?open=5176 RJ X SUPER MARIO BROS.: GAME ON!]. Romain Jerome (November 30, 2015). Retrieved December 3, 2015.</ref> The watch features 3D metallic renditions of [[Mario]]'s sprite (using his modern colors), a bush, a cloud, and a [[Super Mushroom]]. The watch is limited to 85 pieces (referencing the 1985 release year of the game) and retails at $18,950.<ref>Mamiit, Aaron (November 30, 2015). [http://www.techtimes.com/articles/111524/20151130/romain-jerome-unveils-19-000-watch-for-the-hardcore-mario-fan.htm Romain Jerome reveals $19,000 Watch For The Hardcore Mario Fan]. Tech Times. Retrieved December 3, 2015.</ref>
*"Super Moschino," a line of clothes and accessories based on the ''Super Mario'' series produced as a collaboration between Nintendo and Italian fashion brand {{wp|Moschino}}, was released on December 5.<ref>Alvarez, Edgar (December 3, 2015). [www.engadget.com/2015/12/03/nintendo-super-moschino-collection/ Fashion brand Moschino is making a 'Super Mario' collection]. Engadget. Retrieved December 3, 2015.</ref>
*A 45-cm tall plush toy made by Taito and Nintendo in Japan, which features enemies and items patrons all over Mario's overalls and shirt.


===Other===
===Other===
*A mural of an 8-bit Mario made up of other assets from the original ''Super Mario Bros.'' was painted in Shoreditch, London.<ref>Nintendo UK (July 8, 2015.) https://twitter.com/NintendoUK/status/618736367535804416</ref>
*A mural of an 8-bit Mario made up of other assets from the original ''Super Mario Bros.'' was painted in Soreditch, London.<ref>Nintendo UK (July 8, 2015.) https://twitter.com/NintendoUK/status/618736367535804416</ref>
*A section of the Hyper Japan Festival 2015 convention hall in London was dedicated to the ''Super Mario Bros.'' 30th Anniversary.<ref>Orry, James. (June 26, 2015.) [http://www.videogamer.com/wiiu/star_fox_zero/news/play_star_fox_zero_and_super_mario_maker_at_hyper_japan_next_month_2.html Play Star Fox Zero & Super Mario Maker at Hyper Japan next month]. VideoGamer.com. Retrieved July 9, 2015.</ref>
*A section of the Hyper Japan Festival 2015 convention hall in London was dedicated to the ''Super Mario Bros.'' 30th Anniversary.<ref>Orry, James. (June 26, 2015.) [http://www.videogamer.com/wiiu/star_fox_zero/news/play_star_fox_zero_and_super_mario_maker_at_hyper_japan_next_month_2.html Play Star Fox Zero & Super Mario Maker at Hyper Japan next month]. VideoGamer.com. Retrieved July 9, 2015.</ref>
*A folding screen in the Rimpa school of Japanese based upon ''Fujin Raijin-zu Byobu'' was created featuring Mario and [[Luigi]] taking the roles of Fujin and Raijin (the Japanese thunder and wind gods), done to celebrate not only the ''Super Mario Bros.'' 30th Anniversary but also the 400th anniversary of the Rimpa school's founding.<ref>[http://ajw.asahi.com/article/behind_news/social_affairs/AJ201508260071 Mario Bros. morph into deities to celebrate 400th anniversary of Rimpa painting school]. The Asahi Shimbun (September 9, 2015). Retrieved August 26, 2015.</ref>
*A folding screen in the Rimpa school of Japanese based upon ''Fujin Raijin-zu Byobu'' was created featuring Mario and Luigi taking the roles of Fujin and Raijin (the Japanese thunder and wind gods), done not only to celebrate the ''Super Mario Bros.'' 30th Anniversary but also the 400th anniversary of the Rimpa school's founding.<ref>[http://ajw.asahi.com/article/behind_news/social_affairs/AJ201508260071 Mario Bros. morph into deities to celebrate 400th anniversary of Rimpa painting school]. The Asahi Shimbun (September 9, 2015). Retrieved August 26, 2015.</ref>
*"[[Mario Myths with Mr Miyamoto|''Mario'' Myths with Mr Miyamoto]]," a promotional video by Nintendo of Europe in which [[Shigeru Miyamoto]] answers various questions, rumors, and myths regarding the franchise.<ref>Nintendo UK (September 10, 2015). [https://www.youtube.com/watch?v=uu2DnTd3dEo Mario Myths with Mr Miyamoto]. YouTube. Retrieved September 10, 2015.</ref>
*''Mario Myths with Mr Miyamoto'', a promotional video by Nintendo of Europe in which [[Shigeru Miyamoto]] answers various questions, rumors, and myths regarding the franchise.<ref>Nintendo UK (September 10, 2015). [https://www.youtube.com/watch?v=uu2DnTd3dEo Mario Myths with Mr Miyamoto]. YouTube. Retrieved September 10, 2015.</ref>


==Gallery==
==Gallery==
<gallery>
<gallery>
Super Mario Bros 30th Anniversary.svg|Logo of the ''Super Mario Bros.'' 30th Anniversary
Super Mario Bros 30th Anniversary.svg|Logo of the Super Mario Bros. 30th Anniversary
SMB 30th Anniversary JP Title.png|Japanese title
SMB 30th Anniversary JP Site Artwork.png|Artwork from the official Japanese website
Super Mario Bros 30th Anniversary - Artwork.png
Super Mario Bros 30th Anniversary - Artwork.png
Super Mario Bros 30th Anniversary - JP Artwork.jpg|Super Mario History - JP
Super Mario Bros 30th Anniversary - JP Artwork.jpg|Super Mario History - JP
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Super Mario Bros 30th Anniversary - Artwork SMM.png|Super Mario History - EU
Super Mario Bros 30th Anniversary - Artwork SMM.png|Super Mario History - EU
Super Mario Bros 30th Anniversary - Artwork SMM 02.png|Super Mario History - EU
Super Mario Bros 30th Anniversary - Artwork SMM 02.png|Super Mario History - EU
SMB-30th Anniversary Sountrack.jpg|''The 30th Anniversary Super Mario Bros. Music''
SMB-30th Anniversary Sountrack.jpg|The 30th Anniversary Super Mario Bros. Music
Super Mario Bros 30th Rimpainting.png
Super Mario Bros 30th Rimpainting.png
EncyclopediaSuperMarioBros.jpg|''Encyclopedia Super Mario Bros.''
Super Mario Bros Encyclopedia.jpg
</gallery>
</gallery>


==External links==
==External links==
*[https://web.archive.org/web/20150905054848/http://supermario.nintendo.com/ Official North American website] <small>(Internet Archive: Wayback Machine)</small>
*[http://supermario.nintendo.com/ Official North American website]
*[http://www.nintendo.co.uk/games/oms/mario30/index.html Official European website]
*[http://www.nintendo.co.uk/games/oms/mario30/index.html Official European website]
*[http://www.nintendo.co.jp/mario30th/index.html Official Japanese website]
*[http://www.nintendo.co.jp/mario30th/index.html Official Japanese website]
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==References==
==References==
<references/>
<references/>
 
[[Category:Events]] [[Category:Anniversary Editions]]
{{Special events}}
[[Category:Special events]]

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