Editing Shu uemura

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[[File:shu uemura x SMB banner a.jpg|thumb|300px|Promotional banner for the shu uemura x ''Super Mario Bros.'' collection]]
[[File:shu uemura x SMB banner a.jpg|thumb|300px|Promotional banner for the shu uemura x ''Super Mario Bros.'' collection]]
'''shu uemura''' is a cosmetics company created by and named after Japanese makeup artist {{wp|Shu Uemura}}. As of 2004, it is owned by {{wp|L'Oréal}}.<ref>Associated Press (January 11, 2008). [https://www.nytimes.com/2008/01/11/business/11uemura.html Shu Uemura, 79, Makeup Artist, Dies]. ''{{wp|The New York Times}}''. Retrieved March 18, 2023. ([https://web.archive.org/web/20180619004636/http://www.nytimes.com/2008/01/11/business/11uemura.html?_r=3&oref=slogin&oref=slogin&oref=slogin Archived] June 19, 2018, 00:46:36 UTC via Wayback Machine.) "''The company, which has stores in New York, Paris, London and Hong Kong, was acquired by the French cosmetics maker L’Oreal in 2004.''"</ref> In 2017, the company partnered with [[Nintendo]] to release a limited line of cosmetics featuring ''[[Super Mario Bros.]]'' motifs on the packaging and a distinct color scheme based on [[Princess Peach]]. The collection, labeled '''shu uemura x ''Super Mario Bros.''''', comprised eyeliners, blushers, hair oils, lipsticks, primers, face mists, eyelash curlers, and palettes. Also part of this line was a designated "Adventure Makeup Box," which could be used to store and organize these products.<ref>October 10, 2017. [https://web.archive.org/web/20181025064000/https://www.nintendo.com/whatsnew/detail/go-on-a-beauty-adventure-with-shu-uemura-super-mario-bros/ Go on a beauty adventure with shu uemura x Super Mario Bros.] nintendo.com. Archived October 25, 2018, 06:40:00 UTC from the [https://www.nintendo.com/whatsnew/detail/go-on-a-beauty-adventure-with-shu-uemura-super-mario-bros/ original] via Wayback Machine. Retrieved March 18, 2023.</ref><ref>MakeupByCheryl (October 1, 2017). [https://youtu.be/EIwQ3p70b8c NEW Shu Uemura X Super Mario Bros Collection Review + Swatches!] ''YouTube''. Retrieved March 18, 2023.</ref>
'''shu uemura''' is a cosmetics company created by and named after Japanese make-up artist {{wp|Shu Uemura}}. It is currently owned by {{wp|L'Oréal}}. In 2017, the company partnered with [[Nintendo]] to release a limited line of cosmetics featuring ''[[Super Mario Bros.]]'' motifs on the packaging and distinct color schemes based on [[Princess Peach]]. The collection, labelled '''shu uemura x ''Super Mario Bros.''''', comprised eyeliners, blushes, hair oils, lipsticks, primers, face mists, eyelash curlers, and palettes. Also part of this line was a designated "Adventure Makeup Box" which could be used to store and organize these products.<ref>October 10, 2017. [https://web.archive.org/web/20181025064000/https://www.nintendo.com/whatsnew/detail/go-on-a-beauty-adventure-with-shu-uemura-super-mario-bros/ Go on a beauty adventure with shu uemura x Super Mario Bros.] nintendo.com. Archived October 25, 2018, 06:40:00 UTC from the [https://www.nintendo.com/whatsnew/detail/go-on-a-beauty-adventure-with-shu-uemura-super-mario-bros/ original] via Wayback Machine. Retrieved March 18, 2023.</ref><ref>MakeupByCheryl (October 1, 2017). [https://youtu.be/EIwQ3p70b8c NEW Shu Uemura X Super Mario Bros Collection Review + Swatches!] ''YouTube''. Retrieved March 18, 2023.</ref>


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