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| {{company infobox | | {{company-infobox |
| |logo=Sega Logo.svg | | |logo=Sega Logo.svg |
| |width=220px | | |width=220px |
| |founded=June 3, 1960 | | |founded=1940 |
| |first_release=''[[Mario & Sonic at the Olympic Games (Wii)|Mario & Sonic at the Olympic Games]]'' ([[Wii]]) ([[List of games by date#2007|2007]]) | | |firstgame=''[[Mario & Sonic at the Olympic Games]]'' |
| |latest_release=''[[Mario & Sonic at the Olympic Games Tokyo 2020 - Arcade Edition]]'' ([[List of games by date#2020|2020]]) | | |lastgame=''[[Mario & Sonic at the Sochi 2014 Olympic Winter Games]]'' |
| |president=Yukio Sugino | | |president=Hisao Oguchi |
| }} | | }} |
| '''{{wp|Sega|Sega Corporation}}''' (also referred to and stylized as '''SEGA''') is a Japanese video game developer and publisher, headquartered in Tokyo, Japan. Starting as an arcade-focused company, Sega moved into the game console market in the early 1980s with the {{wp|SG-1000}}, later releasing platforms such as the {{wp|Sega Genesis}} (known as the Mega Drive in Japan and European regions) and {{wp|Sega Saturn}}. After a string of primarily-western commercial failures and profit losses in the later half of the 1990s, Sega quit the home console business in 2001, moving on to become a software developer. Sega is most known for their mascot, [[Sonic|Sonic the Hedgehog]], who debuted in 1991. The company is currently a subsidiary of '''Sega Sammy Holdings'''. | | '''Sega''' (also referred to as '''SEGA''') is a Japanese video game company. Its mascot is [[Sonic the Hedgehog]], having replaced [[Wikipedia: Alex Kidd|Alex Kidd]] in 1991. In the past, Sega used to be the rival company of [[Nintendo]]. As such, both engaged in frequent bouts of competition. |
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| ==Rivalry== | | == History == |
| During Sega's time in the console business, during the 8-bit and 16-bit eras, the company usually mocked Nintendo's properties in their games. In addition, marketing from the era usually portrayed Sega's platforms as superior to Nintendo's, even going as far to mention the company by name. An early mockery toward Nintendo can be found in the final game of the ''{{wp|Alex Kidd}}'' series, ''{{wp|Alex Kidd in Shinobi World}}'', where the first boss was originally going to be named Mari-Oh, a parody of [[Mario]]. However, it was later changed to Kabuto. In the British ''[[sonicretro:Sonic the Comic|Sonic the Comic]]'' series from [[sonicretro:Fleetway|Fleetway]], characters known as the "[[sonicretro:Marxio Brothers|Marxio Bro's]]," a trio of electricians who were parodies of both the Mario Bros. and the {{wp|Marx Brothers}}, appeared.
| | An early mockery happened in Alex Kidd's final game, ''Alex Kidd in Shinobi World''. The first boss was originally going to be named Mari-Oh, a parody of [[Mario]]. However, it was changed to Kabuto (this name was later used for a [[Pokémon]]). There are also characters called the "Marxio Brothers" in ''[[wikipedia:Sonic the Comic|Sonic the Comic]]'', a British comic. |
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| To counter these mockeries of Mario, [[Rare]] had Sonic make a "cameo appearance" in ''[[Donkey Kong Country 2: Diddy's Kong Quest]]''. His shoes, as well as a weapon from a fellow platforming mascot rival, {{wp|Earthworm Jim}}'s blaster, are seen next to a trash can during [[Cranky Kong]]'s [[Cranky's Video Game Heroes|contest]] labeled "No Hopers." | | To counter these mockeries of Mario, [[Rare]] had Sonic and [[wikipedia:Earthworm Jim|Earthworm Jim]] make "cameo appearances" in ''[[Donkey Kong Country 2: Diddy's Kong Quest]]''. Although they apparently join [[Cranky Kong]]'s [[Cranky's Video Game Heroes|contest]] of collecting [[DK Coin]]s, Sonic and Jim apparently do not succeed in getting many coins. Neither ranks third place, and the pair seems to have fled from [[Mushroom World]]. Sonic leaves his shoes behind upon departure, and Earthworm Jim leaves behind his blaster. Both items are put by a trash can and labeled "No Hopes." Another (possible) mockery is the [[Harry Hedgehog]] enemy in ''[[Super Mario World 2: Yoshi's Island]]''. Its blue coloration and rather quick moving pace may have been a mockery of Sonic; however, this may have been a coincidence. |
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| ==Move to third-party game development== | | == Move to Software Developer == |
| The production of Sega's last console, the {{wp|Dreamcast}}, was discontinued in 2001 as part of a big restructuring strategy and also because of Sega not having enough resources to compete due to multiple system failures (Sega CD, 32X, and Sega Saturn).<ref>[https://web.archive.org/web/20150510200945/http://www.gamespot.com/articles/sega-announces-drastic-restructuring/1100-2680518/ "Sega announces drastic restructuring"]</ref>
| | This feud lasted for many years, until Sega became a third-party developer in 2002 with the closing of their console-producing division with the discontinuation of the Sega Dreamcast in 2001 in North America and 2002 in Europe except for Japan where the Dreamcast continued to be produced until until 2007. ''Sonic Adventure 2: Battle'', a port of ''Sonic Adventure 2'' for the [[wikipedia:Dreamcast|Dreamcast]], marked the first appearance of a Sega game on a Nintendo console, specifically the [[Nintendo GameCube]]. With that, the feud ended, and the two companies began collaborating. Their first effort resulted in ''F-Zero AX/GX''. The two companies later teamed up to create a crossover game featuring both Mario and Sonic, ''[[Mario & Sonic at the Olympic Games]]'', which generated three sequels: ''[[Mario & Sonic at the Olympic Winter Games]]'', ''[[Mario & Sonic at the London 2012 Olympic Games]]'', and ''[[Mario & Sonic at the Sochi 2014 Olympic Winter Games]]''. Sonic also appeared as a playable character in ''[[Super Smash Bros. Brawl]]'', being one of two characters (the other being Solid Snake from the ''[[wikipedia:Metal Gear|Metal Gear]]'' franchise) in the game that did not come from a Nintendo-owned franchise. Additionally, Mario himself was going to appear in ''[[SonicRetro:Sonic & Sega All-Stars Racing|Sonic & Sega All-Stars Racing]]'' as a character exclusive to the [[Nintendo Wii]] version, but was taken out after Nintendo and Sega agreed that Mario/Sonic crossovers were best suited for the ''Olympic Games'' series, despite Sonic had appeared previously in ''Super Smash Bros. Brawl'' and in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]'' and there was already [[Mario Kart Wii|a Mario racing game]] out for the Wii. <ref>[http://info.sonicretro.org/Sonic_%26_Sega_All-Stars |
| | _Racing#Development SonicRetro - Sonic & Sega All-Stars Racing - Development]</ref> |
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| ''{{wp|ChuChu Rocket!}}'' marked the first SEGA-published game on a Nintendo system, specifically the [[Game Boy Advance]]. Since then, both Sega and Nintendo have collaborated on several projects. Their first effort resulted in [[fzerowiki:F-Zero GX|''F-Zero GX'']] and [[fzerowiki:F-Zero AX|''F-Zero AX'']]. The two companies later collaborated to create a crossover game featuring both Mario and Sonic, ''[[Mario & Sonic at the Olympic Games]]'', which began the ''[[Mario & Sonic (series)|Mario & Sonic]]'' series. Sonic also appears as a playable fighter in the ''[[Super Smash Bros. (series)|Super Smash Bros.]]'' series starting with ''[[Super Smash Bros. Brawl]]''. Other Sega-owned characters have also appeared as fighters in the series, namely [[Bayonetta]] in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]'' and ''[[Super Smash Bros. Ultimate]]'' (as DLC in the former) and [[Joker]] (a character from Sega subsidiary {{wp|Atlus}}) in ''Super Smash Bros. Ultimate'' as DLC. By using a Sonic [[amiibo]], players can unlock an outfit based on Sonic in ''[[Yoshi's Woolly World]]'', ''[[Poochy & Yoshi's Woolly World]]'', ''[[Mario Kart 8]]'', ''[[Mario Kart 8 Deluxe]]'', and ''[[Super Mario Maker]]''. [[Yoshi's Island Zone]] is a downloadable level in the Wii U version of ''[[Sonic Lost World]]'', which features Sonic on [[Yoshi's Island (location)|Yoshi's Island]].
| | Sera currently makes games for Wii U, Nintendo 3DS, Xbox 360, PlayStation 3, and iOS and Android devices. During Nintendo's brief financial struggle in 2014, some began to believe that Nintendo should acquire Sega. |
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| As a third party developer, Sega currently makes games for a variety of devices, ranging from video game consoles to smartphones. On April 1, 2019, Sega took over technical support for [[Capcom]]'s arcade machines that were still actively getting support.<ref>[https://www.capcom.co.jp/arcade/news/operator/20190306.html "業務用アミューズメント機器のサービス業務移管スケジュールに関するお知らせ". Capcom.]</ref><ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/20190401_CAPCOM_SERVICE_START.pdf "株式会社カプコン社の業務用AM機器サービス業務開始時期について". Sega.]</ref> This included their latest six ''Super Mario''-related machines, and Sega's support for them lasted until June 2023.<ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/20230221_capcom_sega.pdf "弊社取扱い製品のサービス対応終了に関するご案内". Sega.]</ref><ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/20230221_capcom.pdf "カプコン社製品のサービス対応終了に関するご案内". Sega.]</ref> Sega's own maintenance service for ''Mario & Sonic at the Rio 2016 Olympic Games Arcade Edition'' ended on February 28, 2023.<ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/202205meintenance_end.pdf#page=2 "弊社製品保守対応の終了について". Sega.]</ref>
| | ==Mario Games developed by Sega== |
| | *''Mario & Sonic at the Olympic Games'' - [[Wii]], 2007; [[Nintendo DS]], 2008 |
| | *''Mario & Sonic at the Olympic Winter Games'' - [[Wii]], 2009; [[Nintendo DS]], 2009 |
| | *''Mario & Sonic at the London 2012 Olympic Games'' — [[Wii]], 2011; [[Nintendo 3DS]], 2012 |
| | *''Mario & Sonic at the Sochi 2014 Olympic Winter Games'' - [[Wii U]], 2013 |
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| ==''Super Mario'' games== | | ==Mario Games published by Sega== |
| *[[Donkey Kong (franchise)#Canceled games|Canceled ''Donkey Kong'' parking attendant arcade game]]<ref>Hilliard, Kyle (December 29, 2016). [http://www.gameinformer.com/b/features/archive/2016/12/29/meet-the-man-who-put-mario-and-zelda-on-the-philips-cd_2d00_i.aspx Meet The Man Who Put Mario And Zelda On The Philips CD-i]. ''Game Informer''. Retrieved January 06, 2017.</ref>
| | *''Mario & Sonic at the Olympic Games'' (in North America and Europe only) |
| *''[[Mario & Sonic at the Olympic Games]]'' – [[Wii]], 2007; [[Nintendo DS]], 2008 | | *''Mario & Sonic at the Olympic Winter Games'' (in North America and Europe only) |
| *''[[Mario & Sonic at the Olympic Winter Games]]'' – [[Wii]], 2009; [[Nintendo DS]], 2009 | | *''Mario & Sonic at the London 2012 Olympic Games'' (in North America and Europe only) |
| *''[[Mario & Sonic at the London 2012 Olympic Games]]'' – [[Wii]], 2011; [[Nintendo 3DS]], 2012 | |
| *''[[Mario & Sonic at the Sochi 2014 Olympic Winter Games]]'' – [[Wii U]], 2013
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| *''[[Mario & Sonic at the Rio 2016 Olympic Games]]'' – [[Wii U]], 2016; [[Nintendo 3DS]], 2016
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| *''[[Mario & Sonic at the Rio 2016 Olympic Games Arcade Edition]]'' – Arcade, 2016
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| *''[[Luigi's Mansion Arcade]]'' – Arcade, 2017 (outside Japan)
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| *''[[Mario & Sonic at the Olympic Games Tokyo 2020]]'' – [[Nintendo Switch]], 2019
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| *''[[Mario & Sonic at the Olympic Games Tokyo 2020 - Arcade Edition]]'' – Arcade, 2020
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| ==References== | | ==References== |
| <references/> | | <references /> |
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| ==External links== | | == External Links == |
| {{NIWA|HardDrop=1|NWiki=1|SmashWiki=1|StrategyWiki=Category:Sega}}
| | [http://www.sega.com/?t=EnglishUSA Official American website] |
| *[[sonicretro:Sega|Sega on Sega Retro]]
| | {{BoxTop}} |
| *[https://www.sega.com/ Official website]
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| {{Companies}} | | {{Companies}} |
| [[Category:Developers]] | | [[Category:Video game developers]] |
| [[Category:Companies]] | | [[Category:Companies]] |
| [[de:Sega]]
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| [[it:Sega]]
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