Editing Reggie Fils-Aimé

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<!--PLEASE DO NOT CENSOR THIS QUOTE UNDER ANY CIRCUMSTANCES; THERE HAVE BEEN NUMEROUS DISCUSSIONS ABOUT IT AND THE CONSENSUS HAS ALWAYS BEEN TO LEAVE IT UNCENSORED.--->

'''{{wp|Reggie Fils-Aimé|Reginald "Reggie" Fils-Aimé}}''' is the former president and {{wp|Chief operating officer|Chief Operating Officer}} of [[Nintendo]]'s North American branch. He was therefore responsible for all Nintendo-related activities in the [[United States of America|United States]], Canada, and Latin America, though he is widely known in other branches as well for his E3 performances. His career at Nintendo began in 2003 as Executive Vice President of Sales and Marketing, a position he held until 2006, when he was promoted to president, replacing [[Tatsumi Kimishima]], who had held the position since 2002.

Reggie gained notoriety among the gaming community at the 2004 Electronic Entertainment Expo (E3), where he introduced himself with the above quote. Many fans now know him as the "Regginator" (which eventually became his [[Mii]]'s nickname),  and he is attributed with sparking a new era for Nintendo, one of improved public relations, which fans and the press dubbed the "Reggielution".<ref>{{cite|deadlink=y|archive=web.archive.org/web/20061120045545/http://www.thegamefeed.com/features-055b6eaa0eb7a7717c79e7e0dda8bcf2.html|title=Meet A Gamer – Reggie Fils-Aime|author=Lin, John|date=July 18, 2006|publisher=The Game Feed|accessdate=May 30, 2024|language=en}}</ref> He made regular appearances at subsequent E3s, being one of the three main sources of information for upcoming hardware and software (occasionally providing information on Nintendo's sales accomplishments and goals), the other two sources being [[Shigeru Miyamoto]] and [[Satoru Iwata]]. His most notable presentations introduced gamers to the [[Nintendo DS]] (E3 2004), the [[nwiki:Game Boy Micro|Game Boy Micro]] (E3 2005), specifications of the [[Nintendo 3DS]] (E3 2010), and the [[Wii U]] GamePad (E3 2011). He also discussed and displayed trailers for a variety of games, including ''[[Super Mario Galaxy]]'' and ''[[Luigi's Mansion: Dark Moon]]''.

On February 21st, 2019, Reggie announced that he would be retiring from his position as President of Nintendo of America, with [[Doug Bowser]] replacing him as president as of April 15, 2019.<ref>{{cite|url=x.com/NintendoAmerica/status/1098666321473024000|title=Nintendo fans, Reggie has a message for all of you. Please take a look.|author=Nintendo of America|language=en-us|date=February 21, 2019|publisher=X|accessdate=May 30, 2024}}</ref>

*"''My body is ready.''" (before demonstrating ''Wii Fit'' alongside Miyamoto at E3 2007)

*"''I feel just like a purple [[Pikmin]].''" (E3 2012)

==Gallery==

Facebook Mario Kart 2011-11-22b.jpg|Reggie in a life-sized replica of the [[Bumble V]] kart from ''[[Mario Kart 7]]'', at the 2011 {{wp|LA Auto Show}}

MarioWiiU.png|Reggie promoting ''[[New Super Mario Bros. U]]''

SMR 40 million downloads Regginator.jpg|Reggie holding a phone with ''[[Super Mario Run]]'' on it

</gallery>

[[File:MiiReggie.jpg|thumb|100px|The first revision of Reggie's Mii]]

*Shortly after the North American launch of the Nintendo 3DS, a QR code was made available on the Internet, which, when scanned, provides the 3DS user with Reggie's [[Mii]].<ref>{{cite|deadlink=y|archive=web.archive.org/web/20110320232929/http://nintendo3dsblog.com/the-reggie-mii-is-your-3ds-ready|title=The Reggie Mii: Is Your 3DS Ready?|publisher=Nintendo 3DS Blog|accessdate=May 30, 2024}}</ref> The Mii has since been updated, slightly shorter in stature with more prominent lips and brown as his favorite color instead of blue. His Mii was in the trailer for [[Mii]] Fighters in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]''.