Editing Reggie Fils-Aimé

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{{rewrite|Rewrite at a slant conforming more to a ''Super Mario'' perspective while retaining essential background info}}
{{RealPeopleBox
{{person infobox
|full_name=Reginald Fils-Aimé
|full_name=Reginald Fils-Aimé
|image=[[File:Reggie.jpg|200px]]
|image=[[File:Reggie.jpg|200px|'''Reggie Fils-Aimé'''.]]
|born=March 25, 1961 (age {{age|March 25, 1961}})
|born=March 25, 1961
|role=President & Chief Operating Officer (COO) of Nintendo of America (2006-2019)
|role=President & Chief Operating Officer (COO) of Nintendo of America
}}
}}
<!--PLEASE DO NOT CENSOR THIS QUOTE UNDER ANY CIRCUMSTANCES; THERE HAVE BEEN NUMEROUS DISCUSSIONS ABOUT IT AND THE CONSENSUS HAS ALWAYS BEEN TO LEAVE IT UNCENSORED.--->
<!--PLEASE DO NOT CENSOR THIS QUOTE UNDER ANY CIRCUMSTANCES; THERE HAVE BEEN NUMEROUS DISCUSSIONS ABOUT IT AND THE CONSENSUS HAS ALWAYS BEEN TO LEAVE IT UNCENSORED.--->
{{quote|My name is Reggie, I'm about kickin' ass, I'm about takin' names, and [[Nintendo|we]]'re about makin' games.|Reggie Fils-Aimé}}
{{LLQuote|My name is Reggie, I'm about kickin' ass, I'm about takin' names, and [[Nintendo|we're]] about makin' games.|Reggie Fils-Aimé}}


'''{{wp|Reggie Fils-Aimé|Reginald "Reggie" Fils-Aimé}}''' is the former president and {{wp|Chief operating officer|Chief Operating Officer}} of [[Nintendo]]'s North American branch. He was therefore responsible for all Nintendo-related activities in the [[United States of America|United States]], Canada, and Latin America, though he is widely known in other branches as well for his E3 performances. His career at Nintendo began in 2003 as Executive Vice President of Sales and Marketing, a position he held until 2006, when he was promoted to president, replacing [[Tatsumi Kimishima]], who had held the position since 2002.
'''[[wikipedia:Reggie Fils-Aimé|Reginald "Reggie" Fils-Aimé]]''' (March 25, 1961 - present) is the president and [[wikipedia:Chief operating officer|Chief Operating Officer]] of [[Nintendo]]'s North American branch. He is therefore responsible for all Nintendo-related activities in the [[United States of America|United States]], Canada, and Latin America, though he is widely known in other branches as well for his E3 performances. His career at Nintendo began in 2003 as Executive Vice President of Sales and Marketing, a position he held until 2006, when he was promoted to his current position, replacing [[Tatsumi Kimishima]], who had held the position since 2002.<ref>http://stars.ign.com/objects/958/958774_biography.html</ref>
[[File:Reggie wii fit.jpg|thumb|left|x150px|Reggie playing ''Wii Fit'' alongside Shigeru Miyamoto.]]
Graduating Cornell University with a degree in Applied Economics in 1983, Reggie's management experience is not limited to his time at Nintendo. Since his graduation from Cornell, he has worked for Proctor & Gamble, Guinness, Panda Management Company, Derby Cycle Corporation, Pizza Hut, and most recently, VH1. Notable accomplishments of his at these establishments include the launching of the Bigfoot Pizza (Pizza Hut) and raising over thirty-five million dollars in disaster relief following [[wikipedia:September 11 attacks|the 2001 World Trade Center attacks]] (VH1).<ref>http://stars.ign.com/objects/963/963431_biography.html</ref>


Graduating Cornell University with a degree in Applied Economics in 1983, Reggie's management experience is not limited to his time at Nintendo. Since his graduation from Cornell, he has worked for Proctor & Gamble, [[Guinness World Records]], Panda Management Company, Derby Cycle Corporation, Pizza Hut, and most recently, VH1. Notable accomplishments of his at these establishments include the launching of the Bigfoot Pizza (Pizza Hut) and raising over thirty-five million dollars in disaster relief following the {{wp|September 11 attacks}} (VH1).<ref>{{cite|deadlink=y|archive=web.archive.org/web/20071222035548/http://stars.ign.com/objects/963/963431_biography.html|title=Reggie Fils-Aime Biography|publisher=IGN|accessdate=May 30, 2024}}</ref>
Reggie gained notoriety among the gaming community at the 2004 Electronic Entertainment Expo (E3), where he introduced himself with the above quote. Many fans now know him as the "Regginator" (which eventually became his [[Mii]]'s nickname),  and he is attributed with sparking a new era for Nintendo, one of improved public relations, which fans and the press dubbed the "Reggielution".<ref>http://web.archive.org/web/20061120045545/http://www.thegamefeed.com/features-055b6eaa0eb7a7717c79e7e0dda8bcf2.html</ref> He has made regular appearances at subsequent E3s, being one of the three main sources of information for upcoming hardware and software (occasionally providing information on Nintendo's sales accomplishments and goals), the other two sources being [[Shigeru Miyamoto]] and [[Satoru Iwata]]. His most notable presentations introduced gamers to the [[Nintendo DS]] (E3 2004), the [[Game Boy Advance#Game Boy Micro|Game Boy Micro]] (E3 2005), specifications of the [[Nintendo 3DS]] (E3 2010), and the [[Wii U]] GamePad (E3 2011). He has also discussed and displayed trailers for a variety of games, including ''[[Super Mario Galaxy]]'', ''[[Super Smash Bros. Brawl]]'', and ''[[Luigi's Mansion: Dark Moon]]'', and he has even personally demonstrated games, most notably ''[[wikipedia:Wii Fit|Wii Fit]]'' and ''[[wikipedia:Wii Sports Resort|Wii Sports Resort]]'' (E3 2007 and E3 2008, respectively).
 
Reggie gained notoriety among the gaming community at the 2004 Electronic Entertainment Expo (E3), where he introduced himself with the above quote. Many fans now know him as the "Regginator" (which eventually became his [[Mii]]'s nickname),  and he is attributed with sparking a new era for Nintendo, one of improved public relations, which fans and the press dubbed the "Reggielution".<ref>{{cite|deadlink=y|archive=web.archive.org/web/20061120045545/http://www.thegamefeed.com/features-055b6eaa0eb7a7717c79e7e0dda8bcf2.html|title=Meet A Gamer – Reggie Fils-Aime|author=Lin, John|date=July 18, 2006|publisher=The Game Feed|accessdate=May 30, 2024|language=en}}</ref> He made regular appearances at subsequent E3s, being one of the three main sources of information for upcoming hardware and software (occasionally providing information on Nintendo's sales accomplishments and goals), the other two sources being [[Shigeru Miyamoto]] and [[Satoru Iwata]]. His most notable presentations introduced gamers to the [[Nintendo DS]] (E3 2004), the [[nwiki:Game Boy Micro|Game Boy Micro]] (E3 2005), specifications of the [[Nintendo 3DS]] (E3 2010), and the [[Wii U]] GamePad (E3 2011). He also discussed and displayed trailers for a variety of games, including ''[[Super Mario Galaxy]]'' and ''[[Luigi's Mansion: Dark Moon]]''.
 
On February 21st, 2019, Reggie announced that he would be retiring from his position as President of Nintendo of America, with [[Doug Bowser]] replacing him as president as of April 15, 2019.<ref>{{cite|url=x.com/NintendoAmerica/status/1098666321473024000|title=Nintendo fans, Reggie has a message for all of you. Please take a look.|author=Nintendo of America|language=en-us|date=February 21, 2019|publisher=X|accessdate=May 30, 2024}}</ref>


==Awards==
==Awards==
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==Quotes==
==Quotes==
*"''One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company, and there is another company out there who doesn't care what you do as long as you do it on their operating system. We are not that company either.''" (criticizing Sony and {{wp|Microsoft}} at E3 2004)
*"''One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company, and there is another company out there who doesn't care what you do as long as you do it on their operating system. We are not that company either.''" (criticizing Sony and [[wikipedia:Microsoft|Microsoft]] at E3 2004)
*"''That's {{wp|Sony}}'s issue, not my problem.''" (referring to how the {{wp|PlayStation Portable}} had not reached Europe when promised, but the Nintendo DS had - E3 2005)
*"''That's [[wikipedia:Sony|Sony]]'s issue, not my problem.''" (referring to how the [[wikipedia:PlayStation Portable|PlayStation Portable]] had not reached [[Europe]] when promised, but the Nintendo DS had - E3 2005)
*"''Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.''" (E3 2006)
*"''Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.''" (E3 2006)
*"''My body is ready.''" (before demonstrating ''Wii Fit'' alongside Miyamoto at E3 2007)
*"''My body is ready.''" (before demonstrating ''Wii Fit'' alongside Miyamoto at E3 2007)
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==Gallery==
==Gallery==
<gallery>
<gallery>
Reggie NSMBW Promo.png|Reggie at a promotional ''[[New Super Mario Bros. Wii]]'' event
Facebook Mario Kart 2011-11-22b.jpg|Reggie in a life-sized replica of the [[Bumble V]] kart from ''[[Mario Kart 7]]'', at the 2011 {{wp|LA Auto Show}}
MarioWiiU.png|Reggie promoting ''[[New Super Mario Bros. U]]''
MarioWiiU.png|Reggie promoting ''[[New Super Mario Bros. U]]''
SMR 40 million downloads Regginator.jpg|Reggie holding a phone with ''[[Super Mario Run]]'' on it
Reggie NSMBW Promo.png|Reggie at a promotional ''[[New Super Mario Bros. Wii]]'' event.
</gallery>
</gallery>


==Trivia==
==Trivia==
[[File:MiiReggie.jpg|thumb|100px|The first revision of Reggie's Mii]]
[[File:MiiReggie.jpg|thumb|100px|right|The first revision of Reggie's Mii.]]
*Shortly after the North American launch of the Nintendo 3DS, a QR code was made available on the Internet, which, when scanned, provides the 3DS user with Reggie's [[Mii]].<ref>{{cite|deadlink=y|archive=web.archive.org/web/20110320232929/http://nintendo3dsblog.com/the-reggie-mii-is-your-3ds-ready|title=The Reggie Mii: Is Your 3DS Ready?|publisher=Nintendo 3DS Blog|accessdate=May 30, 2024}}</ref> The Mii has since been updated, slightly shorter in stature with more prominent lips and brown as his favorite color instead of blue. His Mii was in the trailer for [[Mii]] Fighters in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]''.
*Shortly after the North American launch of the Nintendo 3DS, a QR code was made available on the Internet, which, when scanned, provides the 3DS user with Reggie's [[Mii]].<ref>http://nintendo3dsblog.com/the-reggie-mii-is-your-3ds-ready</ref> The Mii has since been updated, slightly shorter in stature with more prominent lips and brown as his favorite color instead of blue. His Mii was in the trailer for [[Mii]] Fighters in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]''.
*The first game he played on a console was ''[[Super Mario World]]''.<ref>{{cite|url=www.nytimes.com/2007/11/18/jobs/18boss.html|title=Life as the Regginator|date=November 18, 2007|publisher=New York Times|language=en-us|accessdate=May 30, 2024|author=Dempsey, Bobbi}}</ref>
*The first game he played on a console was ''[[Super Mario World]]''.<ref>http://query.nytimes.com/gst/fullpage.html?res=9D04E0DA103FF93BA25752C1A9619C8B63&sec=&spon=&partner=permalink&exprod=permalink</ref>
*Reggie considers [[Blooper]] as the worst item of the [[Mario Kart (series)|''Mario Kart'' series]].<ref>{{cite|author=Mullins, Jenna|date=June 17, 2016|url=www.eonline.com/news/773580/nintendo-boss-finally-confirms-the-absolute-worst-item-in-mario-kart|title=Nintendo Boss Finally Confirms the Absolute Worst Item in ''Mario Kart''|publisher=E! News|accessdate=May 30, 2024}}</ref>


==References==
==References==
<references/>
<references/>


==External links==
==External Links==
{{NIWA|NWiki=1}}
*[http://www.youtube.com/watch?v=DWkBv1xw9Sg E3 2004]
*[https://twitter.com/Reggie Official X page]
*[http://www.youtube.com/watch?v=z36IEil4Kak E3 2005]
 
*[http://www.youtube.com/watch?v=-Hx07coihqA E3 2006]
*[http://www.youtube.com/watch?v=znhht5doUJ4 E3 2007]
*[http://www.youtube.com/watch?v=xH5inrTzPVM E3 2008]
*[http://www.youtube.com/watch?v=grZ2kQUDtLE E3 2009]
*[http://www.youtube.com/watch?v=oQuHDNMdP-E E3 2010]
*[http://www.youtube.com/watch?v=_DeQUW-bFZ0 E3 2011]
*[http://www.youtube.com/watch?v=7-OKqox1r0o E3 2012]
{{BoxTop}}
{{People}}
{{People}}
[[Category:Nintendo]]
[[Category:People]]
[[Category:People]]
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