Editing Reggie Fils-Aimé

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'''{{wp|Reggie Fils-Aimé|Reginald "Reggie" Fils-Aimé}}''' is the former president and {{wp|Chief operating officer|Chief Operating Officer}} of [[Nintendo]]'s North American branch. He was therefore responsible for all Nintendo-related activities in the [[United States of America|United States]], Canada, and Latin America, though he is widely known in other branches as well for his E3 performances. His career at Nintendo began in 2003 as Executive Vice President of Sales and Marketing, a position he held until 2006, when he was promoted to president, replacing [[Tatsumi Kimishima]], who had held the position since 2002.
'''{{wp|Reggie Fils-Aimé|Reginald "Reggie" Fils-Aimé}}''' is the former president and {{wp|Chief operating officer|Chief Operating Officer}} of [[Nintendo]]'s North American branch. He was therefore responsible for all Nintendo-related activities in the [[United States of America|United States]], Canada, and Latin America, though he is widely known in other branches as well for his E3 performances. His career at Nintendo began in 2003 as Executive Vice President of Sales and Marketing, a position he held until 2006, when he was promoted to president, replacing [[Tatsumi Kimishima]], who had held the position since 2002.


Graduating Cornell University with a degree in Applied Economics in 1983, Reggie's management experience is not limited to his time at Nintendo. Since his graduation from Cornell, he has worked for Proctor & Gamble, [[Guinness World Records]], Panda Management Company, Derby Cycle Corporation, Pizza Hut, and most recently, VH1. Notable accomplishments of his at these establishments include the launching of the Bigfoot Pizza (Pizza Hut) and raising over thirty-five million dollars in disaster relief following the {{wp|September 11 attacks}} (VH1).<ref>{{cite|deadlink=y|archive=web.archive.org/web/20071222035548/http://stars.ign.com/objects/963/963431_biography.html|title=Reggie Fils-Aime Biography|publisher=IGN|accessdate=May 30, 2024}}</ref>
Graduating Cornell University with a degree in Applied Economics in 1983, Reggie's management experience is not limited to his time at Nintendo. Since his graduation from Cornell, he has worked for Proctor & Gamble, [[Guinness World Records]], Panda Management Company, Derby Cycle Corporation, Pizza Hut, and most recently, VH1. Notable accomplishments of his at these establishments include the launching of the Bigfoot Pizza (Pizza Hut) and raising over thirty-five million dollars in disaster relief following {{wp|September 11 attacks|the 2001 World Trade Center attacks}} (VH1).<ref>{{cite|deadlink=y|archive=web.archive.org/web/20071222035548/http://stars.ign.com/objects/963/963431_biography.html|title=Reggie Fils-Aime Biography|publisher=IGN|accessdate=May 30, 2024}}</ref>


Reggie gained notoriety among the gaming community at the 2004 Electronic Entertainment Expo (E3), where he introduced himself with the above quote. Many fans now know him as the "Regginator" (which eventually became his [[Mii]]'s nickname),  and he is attributed with sparking a new era for Nintendo, one of improved public relations, which fans and the press dubbed the "Reggielution".<ref>{{cite|deadlink=y|archive=web.archive.org/web/20061120045545/http://www.thegamefeed.com/features-055b6eaa0eb7a7717c79e7e0dda8bcf2.html|title=Meet A Gamer – Reggie Fils-Aime|author=Lin, John|date=July 18, 2006|publisher=The Game Feed|accessdate=May 30, 2024|language=en}}</ref> He made regular appearances at subsequent E3s, being one of the three main sources of information for upcoming hardware and software (occasionally providing information on Nintendo's sales accomplishments and goals), the other two sources being [[Shigeru Miyamoto]] and [[Satoru Iwata]]. His most notable presentations introduced gamers to the [[Nintendo DS]] (E3 2004), the [[nwiki:Game Boy Micro|Game Boy Micro]] (E3 2005), specifications of the [[Nintendo 3DS]] (E3 2010), and the [[Wii U]] GamePad (E3 2011). He also discussed and displayed trailers for a variety of games, including ''[[Super Mario Galaxy]]'' and ''[[Luigi's Mansion: Dark Moon]]''.
Reggie gained notoriety among the gaming community at the 2004 Electronic Entertainment Expo (E3), where he introduced himself with the above quote. Many fans now know him as the "Regginator" (which eventually became his [[Mii]]'s nickname),  and he is attributed with sparking a new era for Nintendo, one of improved public relations, which fans and the press dubbed the "Reggielution".<ref>{{cite|deadlink=y|archive=web.archive.org/web/20061120045545/http://www.thegamefeed.com/features-055b6eaa0eb7a7717c79e7e0dda8bcf2.html|title=Meet A Gamer – Reggie Fils-Aime|author=Lin, John|date=July 18, 2006|publisher=The Game Feed|accessdate=May 30, 2024|language=en}}</ref> He made regular appearances at subsequent E3s, being one of the three main sources of information for upcoming hardware and software (occasionally providing information on Nintendo's sales accomplishments and goals), the other two sources being [[Shigeru Miyamoto]] and [[Satoru Iwata]]. His most notable presentations introduced gamers to the [[Nintendo DS]] (E3 2004), the [[Game Boy Advance#Game Boy Micro|Game Boy Micro]] (E3 2005), specifications of the [[Nintendo 3DS]] (E3 2010), and the [[Wii U]] GamePad (E3 2011). He also discussed and displayed trailers for a variety of games, including ''[[Super Mario Galaxy]]'', ''[[Super Smash Bros. Brawl]]'', and ''[[Luigi's Mansion: Dark Moon]]'', and he even personally demonstrated games, most notably ''{{wp|Wii Fit}}'' and ''{{wp|Wii Sports Resort}}'' (E3 2007 and E3 2008, respectively).


On February 21st, 2019, Reggie announced that he would be retiring from his position as President of Nintendo of America, with [[Doug Bowser]] replacing him as president as of April 15, 2019.<ref>{{cite|url=x.com/NintendoAmerica/status/1098666321473024000|title=Nintendo fans, Reggie has a message for all of you. Please take a look.|author=Nintendo of America|language=en-us|date=February 21, 2019|publisher=X|accessdate=May 30, 2024}}</ref>
On February 21st, 2019, Reggie announced that he would be retiring from his position as President of Nintendo of America, with [[Doug Bowser]] replacing him as president as of April 15, 2019.<ref>{{cite|url=x.com/NintendoAmerica/status/1098666321473024000|title=Nintendo fans, Reggie has a message for all of you. Please take a look.|author=Nintendo of America|language=en-us|date=February 21, 2019|publisher=X|accessdate=May 30, 2024}}</ref>
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==Quotes==
==Quotes==
*"''One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company, and there is another company out there who doesn't care what you do as long as you do it on their operating system. We are not that company either.''" (criticizing Sony and {{wp|Microsoft}} at E3 2004)
*"''One of our competitors is a manufacturer in Japan who wants to capture every one of your entertainment dollars transporting all your content between all of your electronic devices on their memory sticks. We are not that company, and there is another company out there who doesn't care what you do as long as you do it on their operating system. We are not that company either.''" (criticizing Sony and [[Microsoft]] at E3 2004)
*"''That's {{wp|Sony}}'s issue, not my problem.''" (referring to how the {{wp|PlayStation Portable}} had not reached Europe when promised, but the Nintendo DS had - E3 2005)
*"''That's {{wp|Sony}}'s issue, not my problem.''" (referring to how the {{wp|PlayStation Portable}} had not reached Europe when promised, but the Nintendo DS had - E3 2005)
*"''Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.''" (E3 2006)
*"''Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.''" (E3 2006)
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==External links==
==External links==
{{NIWA|NWiki=1}}
*[https://twitter.com/Reggie Official X page]
*[https://twitter.com/Reggie Official X page]


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