Editing Nintendo New York

{{redirect|Nintendo World|the theme park area at Universal Studios|[[Super Nintendo World]]}}
[[File:Nintendoworld.jpg|thumb|250px|left|The Nintendo New York store]]
[[File:NintendoNY-Logo.svg|200px|right]]
'''{{wp|Nintendo New York}}''' (sometimes written as '''Nintendo NY'''; previously known as '''Nintendo World''' and '''The Pokémon Center''') is an official store of [[Nintendo]] located in [[New York City]] at [[Rockefeller Center]]. The store was opened on November 16, 2001 as The Pokémon Center and on May 14, 2005 as Nintendo World. Visitors can purchase  [[List of merchandise|''Super Mario'' and Nintendo merchandise]]. Additionally, visitors can play ''[[Super Mario (franchise)|Super Mario]]'' games on the Nintendo New York's [[Nintendo 3DS]], [[Wii U]], and [[Nintendo Switch]] systems. On February 19, 2016, the store was reopened after a one-month renovation and had its name changed to Nintendo New York.

Upstairs, there is a museum section, though the items on show often change. The second floor also contains a Pokémon section, where Pokémon merchandise is prominently sold.

Nintendo New York often sells exclusive or rare Nintendo items, as it is one of only two official Nintendo stores in the United States. They also give out special Nintendo shopping bags at checkout, with various character illustrations on them. The store often changes its décor, based on what games have recently been released. They also broadcast live presentations from Nintendo, primarily Nintendo Directs, for crowds of people to watch.

In March 2020, Nintendo New York briefly closed its doors due to lockdowns imposed as a result of the {{wp|COVID-19 pandemic}}; upon reopening the following August, it implemented tighter regulations to reduce the spread of the disease and required visitors to book reservations in advance. During its closure, the store was also one of many buildings that were vandalized by rioters during the {{wp|George Floyd protests in New York City}}. Unlike many other affected locations, the damage was limited to smashed windows; the store was temporarily placed under police surveillance as a result.<ref>{{cite|author=Austin Voigt|date=June 2, 2020|title=Nintendo New York Store Windows Smashed During Riots In Manhattan|url=https://www.nintendolife.com/news/2020/06/nintendo_new_york_store_windows_smashed_during_riots_in_manhattan|publisher=Nintendo Life|language=English|accessdate=September 26, 2024|archive=https://web.archive.org/web/20240603134754/https://www.nintendolife.com/news/2020/06/nintendo_new_york_store_windows_smashed_during_riots_in_manhattan}}</ref>

==Activities==
For some time around January 2010, visitors could go to the store from 12:00 PM to 2:00 PM and talk to [[Charles Martinet]], the voice actor of Mario, [[Luigi]], and other characters from the ''Super Mario'' franchise. On November 7, 2010, on the 25th Anniversary of ''[[Super Mario Bros.]]'', [[Shigeru Miyamoto]] was among the guest visitors. 

Visitors can frequently take part in tournaments and can chat with [[Mario in Real Time|a screen]] with Mario or Luigi on it.

Whenever a live Nintendo presentation is set for broadcast (such as a Nintendo Direct or Mr. Sakurai Presents), a big screen is always set with a crowd of fans watching together, though this had been paused due to the COVID-19 pandemic as well as Nintendo's lack of pre-announced live presentations during this time.

===Launch events===
{{image|more=y|section=y|Images of launch events}}
{{rewrite-expand|section=y|Add the missing launch events; potentially reorganise into a table with images}}
Throughout the years, the store has held many launch day events for new game releases, with one of the first major events being for the launch of ''[[Super Mario Galaxy]]'' on November 12, 2007. 

Other notable launch events include:

*''[[Mario Kart Wii]]'': The game's launch was one of the first big events held at the store. Outside the store, many tents were placed for customers to enter, with demo kiosks for the game in the shape of the [[Standard Kart]]. Additionally, many tournaments were held for the game, with participants being given memorabilia based on ''Mario Kart Wii'', including t-shirts and bumper stickers. Furthermore, customers could create their own ''Mario Kart'' license based on the ones from the game, even getting their picture taken for it.<ref>{{cite|author=Gamin, Mike|date=April 27, 2008|title="Mario Kart Wii Launch Event Recap"|url=https://www.nintendoworldreport.com/feature/15864/mario-kart-wii-launch-event-recap}}</ref>
*''[[New Super Mario Bros. Wii]]'': This game had a temporary museum exhibit outside the store for its launch event, featuring a collection of ''Super Mario'' memorabilia from over the years.<ref>{{cite|author=Ronaghan, Neal|date=November 15, 2009|title="New Super Mario Bros. Wii Launch Event"|url=https://www.nintendoworldreport.com/forums/index.php?topic=29891.0}}</ref>
*''[[Super Mario Galaxy 2]]'': This game's launch had several large decorations around the store including [[Lubba]], [[Baby Luma]], and [[Cloud Mario]]. Additionally, [[Charles Martinet]] was featured during this event signing autographs and taking photos.<ref>{{cite|author=KirbyGCN17|date=May 25, 2010|title="Super Mario Galaxy 2 Launch Event at the Nintendo World Store"|url=https://www.youtube.com/watch?v=uuv8dRTW1sU&t=36s}}</ref>
*''[[Super Mario 3D Land]]'': This game had one of the largest events of any release at the store, having an entire segment of New York's Times Square made into an explorable playground based on the game.<ref>{{cite|author=[[Nintendo of America]]|date=December 13, 2011|title="Nintendo - Super Mario 3D Land Takes Over Times Square"|url=https://www.youtube.com/watch?v=VI7fafWQE9U}}</ref>
*''[[Mario Kart 7]]'': This game's launch featured a life-size replica of the [[Standard Kart]] from this game. A tournament for the game was also held in the store, with the first-place winner receiving a custom trophy, and those in second and third receiving medals.<ref>{{cite|author=Switch & Play NYC|date=December 7, 2011|title="Follow Rainbow Road! -- Mario Kart 7 Launch Party & Tournament with StreetPass NYC!"|url=https://www.youtube.com/watch?v=5haDsvdE13Q&t=0s}}</ref>
*''[[New Super Mario Bros. 2]]'': This game had its launch themed around the many golden objects and enemies featured in the game. Additionally, a high score contest was held using the game's [[Coin Rush]] mode. The contest had 45 prizes, some of which included a Mario Nintendo DS holder, a Mario baseball cap, and a ''New Super Mario Bros. 2'' t-shirt.<ref>{{cite|author=KirbyGCN17|date=August 19, 2012|title="New Super Mario Bros. 2 Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=o6n6bVu9KyM}}</ref> 
*''[[Luigi's Mansion: Dark Moon]]'': This game's launch event decorated the walls and elevator doors with decals based on the game. Additionally, a large display on the second floor showcased the history of Luigi, having many games and pieces of memorabilia from over the years. A replica of the [[Poltergust 5000]] was featured in this display.<ref>{{cite|author=KirbyGCN17|date=March 24, 2013|title="PKMN Mystery Dungeon Luigi's Mansion: Dark Moon Launch Events at Nintendo World"|url=https://www.youtube.com/watch?v=Pksymfq6LkA&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=62}}</ref> 
*''[[Mario & Luigi: Dream Team]]'': This game had its launch themed around a pajama party, and had exclusive memorabilia themed to sleeping.<ref>{{cite|author=KirbyGCN17|date=August 11, 2013|title="Mario & Luigi Dream Team Launch Event (Pajama Party) at Nintendo World"|url=https://www.youtube.com/watch?v=NoTRIEEAfIs}}</ref>
*''[[Super Mario 3D World]]'': This game's launch event had the entire second floor turned into the [[Sprixie Kingdom]], with the Cat forms of the various characters decorating the walls and floors. Both ''[[zeldawiki:The Legend of Zelda: A Link Between Worlds|The Legend of Zelda: A Link Between Worlds]]'' and ''[[Mario Party: Island Tour]]'' launched on the same day, on November 22, 2013. ''Island Tour'' only received a small section of the first floor dedicated to its launch, with a majority of that floor being dedicated to ''A Link Between Worlds''.<ref>{{cite|author=KirbyGCN17|date=November 22, 2013|title="Super Mario 3D World and Zelda: A Link Between Worlds Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=aZoXSQuNRbM&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=58}}</ref>
*''[[Mario Golf: World Tour]]'': This game's launch event had a Golf Putting Station on the second floor, essentially being a mini-golf course themed to stages such as the [[Seaside Course]] and [[Wiggler Park]]. This game launched the same day as ''[[wikirby:Kirby: Triple Deluxe|Kirby: Triple Deluxe]]'', with that game's launch event activities happening on the first floor.<ref>{{cite|author=KirbyGCN17|date=May 3, 2014|title="Kirby: Triple Deluxe Mario Golf: World Tour Launch Events at Nintendo World"|url=https://www.youtube.com/watch?v=cgvs-2lPxSg&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=57}}</ref>
*''[[Mario Party 10]]'': This game's launch event featured displays showcasing the game's amiibo Party mode, and cutouts of the game's amiibo figures were placed around the second floor. The major activity of the event involved a linear board, where customers would roll a dice to move a given number of spaces, and answer a ''Super Mario'' trivia question in order to move that number of spaces.<ref>{{cite|author=KirbyGCN17|date=March 22, 2015|title="Mario Party 10 Launch Celebration at Nintendo World"|url=https://www.youtube.com/watch?v=QUU_b8mTF3c}}</ref> 
*''[[Super Mario Maker]]'': The launch event for this game was fairly significant, with massive prop replicas of various ''Super Mario'' items and objects placed throughout the store. Additionally, hard hats based off of [[Builder Mario]]'s were given to customers, and wall banners within the store showcased the history of the series up to that point.<ref>{{cite|author=KirbyGCN17|date=September 12, 2015|title="Super Mario Maker Special Event at Nintendo World"|url=https://www.youtube.com/watch?v=XrOlS4dQqf8&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=51}}</ref>
*''[[Yoshi's Woolly World]]'': This game's launch event has most of its celebrations held on the second floor, with the standout element being a large diorama based on the game's promotional artwork, including prop replicas of the [[Wonder Wool]], [[Smiley Flower]], and [[Bead]]s. Furthermore, the display used the Yarn Yoshi [[amiibo]] figures to represent the playable Yoshis. The event featured an activity called "'Sew' fun to Sew Station!", where customers could create bead bracelets and other crafts inspired by the game. There was also an activity where customers used balls of yarn to earn points by shooting them through cutouts of characters like [[Piranha Plant]]s and [[Baby Bowser]]. Customers could also obtain posters of the games key artwork, and purchase the aforementioned Yarn Yoshi amiibo, which launched the same day as the game itself. This launch event was the last to be held before the month-long renovations to the store began on January 19, 2016.<ref>{{cite|author=KirbyGCN17|date=October 17, 2015|title="Yoshi's Woolly World Launch Event at Nintendo World"|url=https://www.youtube.com/watch?v=d92hPRcBcVY}}</ref> 
*''[[Mario & Sonic at the Rio 2016 Olympic Games]]'': This game's launch event featured patriotic decorations in celebration of the Olympics. Additionally, footage of the actual Rio 2016 Olympic Games was streamed on the then recently installed screen on the second floor.<ref>{{cite|author=KirbyGCN17|date=August 15, 2016|title="Mario & Sonic at the Rio 2016 Olympic Games Event at Nintendo NY"|url=https://https://www.youtube.com/watch?v=abO6lwUJpEY&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=50}}</ref>
*''[[Paper Mario: Color Splash]]'': This game's launch had an activity where store guests could take custom-made cutouts of Toads to draw and paint their own designs onto that they could then take home.<ref>{{cite|author=Nintendo NY|date=October 8, 2016|title="Paper Mario: Color Splash Launch Event Social Media Post"|url=https://x.com/NintendoNYC/status/784813292787208192}}</ref>
*''[[Mario Party: Star Rush]]:'' This game's launch event featured a meet-and-greet with Mario and Luigi, along with party decorations across the store. The only activity held for the event was a game where customers had to balance a plate of prop acorns on a plate, while not bumping into any of the [[Goomba]] cutouts. The prop Goombas were seemingly duplicates of the props used for the ''Paper Mario: Color Splash'' launch event about a week prior, as they use the Goomba design from that game.<ref>{{cite|author=KirbyGCN17|date=October 15, 2016|title="Mario Party: Star Rush Gameplay Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Hlgh-LN1HOo&t=56s}}</ref> 
*''[[Mario Kart 8 Deluxe]]'': This game's launch event featured decorations highlighting the overhauled battle mode of this enhanced port. A tournament was held for the game's launch, much in the same fashion as the tournament held for ''Mario Kart 7''. This launch event marked the first appearance of the current mascot costume for Mario, replacing the iteration that had been in use since 2009 at the store.<ref>{{cite|author=KirbyGCN17|date=April 29, 2017|title="Mario Kart 8 Deluxe Launch Tournament at Nintendo NY"|url=https://www.youtube.com/watch?v=aEMPEUoGgRI&t=70s}}</ref> 
*''[[Yoshi's Crafted World]]'': This game's launch event featured a table filled with snacks themed to Yoshi, various activities based around the arts and crafts theme, and a ''Yoshi'' trivia game. The game launched alongside ''[[wikirby:Kirby's Extra Epic Yarn|Kirby's Extra Epic Yarn]]'', which was the very last [[Nintendo 3DS]] game released physically by Nintendo and had its launch events on the first floor while ''Yoshi's Crafted World'' had its on the second floor.<ref>{{cite|author=NintendoCade|date=March 17, 2019|title="Yoshi’s Crafted World and Kirby’s Extra Epic Yarn Launch Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Y0NdaTTPHJQ&t=143s}}</ref>
*''[[Super Mario Maker 2]]'': This game's launch event had a multitude of activities, including paper level templates onto which visitors could color their own level designs, and a scavenger hunt to find specific signs within the store. Similar to the event held for the original [[Wii U]] game, hard hats based on [[Builder Mario]] were given out to customers, although a Luigi design of the hats was also given out to highlight the sequel's multiplayer elements.<ref>{{cite|author=KirbyGCN17|date=June 29, 2019|title="Super Mario Maker 2 Launch Event at Nintendo NY"|url=https://www.youtube.com/watch?v=tjRAz0itSls}}</ref> 
*''[[WarioWare: Get It Together!]]'': This game's launch event was relatively less crowded, having the game available from the demo kiosks on the second floor, and no specific pieces of memorabilia were given out for this game.<ref>{{cite|author=KirbyGCN17|date=September 10, 2021|title="WarioWare: Get It Together! Launch Day at Nintendo NY"|url=https://www.youtube.com/watch?v=ytaQ50XYfW8}}</ref>
*''[[Mario Party Superstars]]'': This game's launch event featured cutouts of the playable characters, and postcards themed to the classic game boards.<ref>{{cite|author=KirbyGCN17|date=October 30, 2021|title="Mario Party Superstars Launch Day at Nintendo NY"|url=https://www.youtube.com/watch?v=fr1KbCn1zTk&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=22}}</ref>
*''[[Mario + Rabbids Sparks of Hope]]'': This game's launch event featured [[Grant Kirkhope]] and Davide Soliani hosting a Q&A on the game, signing autographs, and showcasing the game itself. Additionally, there were giveaways of exclusive merch based on the [[Starburst]] Spark, and the second floor the store was transformed into the [[Winter Palace]] from the game.<ref>{{cite|author=KirbyGCN17|date=October 21, 2022|title="Mario + Rabbids Sparks of Hope Launch Event at Nintendo NY [Grant Kirkhope and Davide Soliani]"|url=https://www.youtube.com/watch?v=KGalCH7fnEU&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=16}}</ref>
*''[[Super Mario Bros. Wonder]]'': This game had an event featuring an interactive physical segment of the [[Piranha Plants on Parade]] course from the game outside the store.<ref>{{cite|author=Stan Yeung|date=October 20, 2023|title="Super Mario Bros. Wonder launch event report from Nintendo NY"|url=https://gaming-age.com/2023/10/super-mario-bros-wonder-launch-event-report-from-nintendo-ny/amp/}}</ref>
*''[[Super Mario RPG (Nintendo Switch)|Super Mario RPG]]'' ([[Nintendo Switch]]): This game's launch event was less extravagant than most, only featuring a few banners around the store and some keychains and posters of the game's five party members.<ref>{{cite|author=KirbyGCN17|date=November 22, 2023|title="Super Mario RPG Launch Day at Nintendo NY"|url=https://www.youtube.com/watch?v=zUjO6ISdfW4&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt&index=8}}</ref>
*''[[Princess Peach: Showtime!]]'': This game's launch event rethemed a significant portion of the store's second floor into the [[Sparkle Theater]] from the game.<ref>{{cite|author=GoNintendo|date=March 22, 2024|title="Princess Peach: Showtime! makes its grand debut at Nintendo NY"|url=https://gonintendo.com/contents/33550-princess-peach-showtime-makes-its-grand-debut-at-nintendo-ny}}</ref>
*''[[Paper Mario: The Thousand-Year Door (Nintendo Switch)|Paper Mario: The Thousand-Year Door]]'' ([[Nintendo Switch]]): A stamp sheet was given to customers with activities to complete, which included origami tutorials, a paper airplane craft, taking a photo with Mario, and trying out the game in the store. After completing the activities, posters and cards themed to the game were handed out to customers. Additionally, statues of characters such as [[Goombella]], [[Koops]], and [[Bobbery]] were displayed on the first floor of the store.<ref>{{cite|author=WilbosWorld|date=May 27, 2024|title="Paper Mario TTYD NYC Event!"|url=https://youtube.com/shorts/ktDOw39v4Z8?si=A9VZ-2T5UHBgqdGp}}</ref>
*''[[Nintendo World Championships: NES Edition]]'': This game's launch event had all the elements of the physical edition of the game on display, along with the game being playable on the second floor. Additionally, a tournament was held for the game in August 2024.<ref>{{cite|author=KirbyGCN17|date=July 19, 2024|title="Nintendo World Championships: NES Edition Launch Day at Nintendo NY"|url=https://www.youtube.com/watch?v=houzBLEJn8Q}}</ref>
*''[[Super Mario Party Jamboree]]'': This game's launch event was similar to past ''Mario Party'' releases, being themed to a party, with balloons, streamers, and other such decorations. Snacks, drinks, and party hats were given out, along with posters of the game's key artwork. Mario, Luigi and Peach were all available as a group for customers to take photos with. Cutouts of characters such as Mario and [[Ninji]] were featured.<ref>{{cite|author=KirbyGCN17|date=October 19, 2024|title="Super Mario Party Jamboree Launch Event at Nintendo NY"|url=https://www.youtube.com/watch?v=f30Avoyj-Tw}}</ref>
*''[[Mario & Luigi: Brothership]]'': This game's launch event had activities themed around the brotherly bond of Mario and Luigi, such as making friendship bracelets. Additionally, cutouts of Mario, Luigi, [[Connie]] and [[Snoutlet]] were featured within the store.<ref>{{cite|author=KirbyGCN17|date=November 9, 2024|title="Mario & Luigi: Brothership Launch Event at Nintendo NY"|url=https://www.youtube.com/watch?v=Emh5lUqxGXU&list=PLcPvWvhZ9dhM0b1S8u7ZAjC3AFSfRpqpt}}</ref>

Other products besides video games have also been showcased or given special launch events over the years, such as the launch of [[K'NEX]] ''Mario Kart Wii'' building sets in 2011,<ref>{{cite|author=KirbyGCN17|date=July 22, 2012|title="Mario Kart Wii K'NEX Launch Party at Nintendo World Store"|url=https://www.youtube.com/watch?v=BYrTrhxdNS8}}</ref> the release of ''Super Mario'' [[amiibo]] figures in 2015,<ref>{{cite|author=KirbyGCN17|date=March 20, 2015|title="Mario Party 10 and Super Mario Amiibo Series Launch Line at Nintendo World"|url=https://www.youtube.com/watch?v=axQm_TgN2t8}}</ref> and celebrating [[MAR10 Day]] with events themed around the then upcoming release of ''[[The Super Mario Bros. Movie]]'' in 2023.<ref>{{cite|author=The Super Mario Bros. Movie "X" Account|date=March 10, 2023|title="We have boots on the ground in NYC"|url=https://x.com/supermariomovie/status/1634214053043220480}}</ref>

==Gallery==
===Nintendo World===
<gallery widths=180>
Nintendoworldlogo.png|Store logo
Nintendo World Store Photograph.png|Inside the Nintendo World store
NintendoWorldHoliday2015.jpeg|Old interior
NW SM3DL graphic.jpg|A computer drawing of a red van promoting the Nintendo World store and ''[[Super Mario 3D Land]]'', originally posted on Nintendo's Facebook in October 2011
NW MK7 graphic.jpg|A computer drawing of a red van promoting the Nintendo World store and ''[[Mario Kart 7]]'', originally posted on Nintendo's Facebook in October 2011
NI PMSS Nintendo World Diorama Photo.jpg|Photo of a diorama based on ''[[Paper Mario: Sticker Star]]''
YWW Nintendo World Diorama.jpg|Photo of a diorama based on ''[[Yoshi's Woolly World]]''
Mario 25th cake.jpg|The cake celebrating Mario's 25th anniversary.
</gallery></center>

===Nintendo New York===
<gallery>
NintendoNY-1stFloor.jpg|First floor interior.
NintendoNY-StoreInterior.jpg|Second floor interior.
NintendoNY-MarioStatue.jpg|A Mario statue.
NintendoNY-RibbonCuttingCeremony.jpg|Mario, Luigi, [[Charles Martinet]] and the NOA executives during the opening of the renovated Nintendo New York.
Mario maquette.jpg|Mario's maquette found in the store and [[Shigeru Miyamoto]]'s sketch congratulating the store on its opening.
SMB Sketches.jpg|Original planning sheets of ''[[Super Mario Bros.]]'' exhibited on the top floor of the store.
</gallery></center>

===Merchandise===
<gallery>
Mario in New York T-shirt.jpg|A shirt with artwork of Mario over an image of real-life [[New York City]]
Classic Mario T-shirt 25 entities.jpg|A shirt with twenty-five entities from ''Super Mario Bros.''
Nintendo NYC Mario hat.jpeg|A baseball cap with Mario’s signature “M” emblem on it
Mario Game Night Pillow and Blanket.jpg|A pillow shaped like a [[? Block]], and a blue blanket with various Mario entities on it
</gallery>

==External links==
*[http://www.nintendonyc.com/ Official website]

==References==
<references/>

{{Merchandise}}
[[Category:Places]]
[[Category:Merchandise]]