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{{italic title|List of ''Mario'' references in advertisements}} | |||
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The following is a list of advertisements that involve or invoke the [[ | The following is a list of advertisements that involve or invoke the [[Mario (franchise)|''Mario'' franchise]], but are not for ''Mario'' products. For a list of advertisements for the ''Mario'' franchise, see [[List of Mario advertisements|List of ''Mario'' advertisements]] instead. These advertisements may be on television, other forms of public broadcast, or in print media such as posters and magazines. | ||
==Action Replay DSi== | ==Action Replay DSi== | ||
[[File:ActionReplayDSi-not-Bowser.jpg|thumb|150px|The retouched Bowser artwork is on the bottom right of the package above the soccer player.]] | [[File:ActionReplayDSi-not-Bowser.jpg|thumb|150px|The retouched Bowser artwork is on the bottom right of the package above the soccer player.]] | ||
The packaging of the Action Replay DSi depicts numerous video game characters, including an altered version of [[Bowser]]'s ''[[Mario & Luigi: Partners in Time]]'' artwork that makes him primarily green and olive yellow, with a | The packaging of the Action Replay DSi depicts numerous video game characters, including an altered version of [[Bowser]]'s ''[[Mario & Luigi: Partners in Time]]'' artwork that makes him primarily green and olive yellow, with a spikeless red shell, light brown eyes and hair, a different hairdo, downward-curling horns and silver bracers inlaid with red gems. | ||
{{br}} | {{br}} | ||
== | ==Budget Direct== | ||
In the "Driving's No Game" advertisement for Budget Direct, as the video game character's car repairs itself after T-boning the human's car, [[coin]]s designed after those from the '' | In the "Driving's No Game" advertisement for {{wp|Budget Direct}}, as the video game character's car repairs itself after T-boning the human's car, [[coin]]s designed after those from the ''Mario'' franchise are taken from him.<ref>Budget Direct. (April 29, 2021). [https://youtu.be/Km8S_upUDO4 Budget Direct - Driving's No Game]. ''YouTube''. Retrieved May 4, 2021.</ref> | ||
==Canguro scarpe== | ==Canguro scarpe== | ||
[[File:Canguro Scarpe Product.jpg|thumb|left|The advertisement showing two children using the shoes to jump and reach a coin]] | [[File:Canguro Scarpe Product.jpg|thumb|left|The advertisement showing two children using the shoes to jump and reach a coin.]] | ||
Throughout 2016, [http://www.canguro.it/effegi/ Canguro scarpe] (meaning "Kangaroo shoes") broadcasted an Italian advertisement for | Throughout 2016, [http://www.canguro.it/effegi/ Canguro scarpe] (meaning "Kangaroo shoes") have broadcasted an Italian advertisement for childrens shoes, showing two children playing a gaming console on a television set in their family home. The television's screen shows animated children within an [[Acorn Plains]]-like level in ''[[New Super Mario Bros. U]]'', with colored platforms and a background resembling the one seen in [[Yoshi Hill]]. The children's ability to jump high and reach a coin within the level is exaggerated by the bright colored Canguro-branded shoes that they are wearing.<ref>"Cangurokids - Arnetta srl - Via Pompei, 8". (September 15, 2016). [https://www.youtube.com/watch?v=6qh3L21cwUg Cangurokids - Spot TV]. ''YouTube''. Retrieved October 11, 2016.</ref> | ||
{{br}} | {{br}} | ||
== | ==Cheerios== | ||
[[File:Cheerio ad Mario.png|thumb|The game's appearance in the ad]] | [[File:Cheerio ad Mario.png|thumb|The game's appearance in the ad.]] | ||
''[[Super Mario Bros.]]'' is referenced in the Cheerios Game On advertisement | In 2015, ''[[Super Mario Bros.]]'' is referenced in the Cheerios Game On advertisement<ref>https://www.youtube.com/watch?v=M7KYubfMXQU</ref>. | ||
{{br}} | {{br}} | ||
=='' | ==''Crash Bandicoot''== | ||
A TV advertisement for the original ''Crash Bandicoot'' game features a man in a [[wikipedia:Crash Bandicoot (character)|Crash Bandicoot]] mascot costume yelling taunts through a megaphone at [[Nintendo]] of America's headquarters, while he showcases and promotes the | A TV advertisement for the original ''[[wikipedia:Crash Bandicoot (video game)|Crash Bandicoot]]'' game features a man in a [[wikipedia:Crash Bandicoot (character)|Crash Bandicoot]] mascot costume yelling taunts through a megaphone at [[Nintendo]] of America's headquarters, while he showcases and promotes the PlayStation. Among the lines he says are, "Hey, [[Mario|plumber boy, mustache man]], your worst nightmare has arrived". He is ultimately told to leave by a nearby security guard.<ref>https://www.youtube.com/watch?v=mTi5EaocGaY</ref> | ||
== | ==''Croc: Legend of the Gobbos''== | ||
[[File: | [[File:Croc Advertisment.jpg|thumb|right]] | ||
A magazine advertisement for the game ''[[wikipedia:Croc: Legend of the Gobbos|Croc: Legend of the Gobbos]]'' shows the main character, Croc, using a toothpick after having presumably eaten several other characters, whose various accessories are shown lying in front of them; one of these objects is a red hat with an "N" on it, in reference to [[Mario]]'s red cap. | |||
{{br}} | {{br}} | ||
== | ==''Got Milk?''== | ||
[[File:Mario - Got Milk ad.jpg|thumb|left|Print]] | [[File:Mario - Got Milk ad.jpg|thumb|left|Print]] | ||
[[File:Mario Curious GotMilk.jpg|thumb|TV]] | [[File:Mario Curious GotMilk.jpg|thumb|right|TV]] | ||
Mario appears in a [https://www.youtube.com/watch?v=1uDQ8mTYUHQ Got Milk? commercial]. In the commercial, two | Mario appears in a [https://www.youtube.com/watch?v=1uDQ8mTYUHQ ''Got Milk?'' commercial]. In the commercial, two kids are playing ''[[Super Mario 64]]'' and trying but failing to jump across a set of blocks from the level [[Wet-Dry World]]. After the kids leave, Mario then jumps out of the television screen and interacts with various objects in the house (including a soccer ball and a green object of some sort) before being flung by a skateboard inside the house's refrigerator, where he drinks a large swig of milk, causing him to power up and grow a considerable amount in size. Mario then leaves the refrigerator and jumps all the way back into the game, where he is much larger thanks to the calcium-filled milk helping his bones grow and is shown to be able to easily climb the set of blocks like stairs. | ||
Despite showing gameplay of ''Super Mario 64'', the commercial does not use actual in-game footage, as evident by the smoothness of Mario's model and the animation of Mario hitting the wall (which is not an animation that is present in the actual game). The music is also not actual music from the game, possibly due to copyright-related reasons. | Despite showing gameplay of ''Super Mario 64'', the commercial does not use actual in-game footage, as evident by the smoothness of Mario's model and the animation of Mario hitting the wall (which is not an animation that is present in the actual game). The music is also not actual music from the game, possibly due to copyright-related reasons. | ||
{{br}} | {{br}} | ||
== | ==iPhone XS / iPhone XS Max== | ||
Mario appears in a [https://youtu.be/ | Mario appears in a [https://youtu.be/vokO5gJiwGA ''Growth Spurt'' commercial], promoting the iPhone XS and its larger variant. Mario grows bigger and runs through Brick Blocks and Goombas, similar to [[Mega Mario]]. | ||
{{br}} | {{br}} | ||
==jobsintown== | ==jobsintown== | ||
[[File:Jobsintown Mario.jpg|thumb|left|The jobsintown advertisement. When the tagline is translated, it means "Life is too short for the wrong job." ]] | [[File:Jobsintown Mario.jpg|thumb|left|The jobsintown advertisement. When the tagline is translated, it means "Life is too short for the wrong job." ]] | ||
The German job search website [http://jobsintown.de jobsintown.de] released a series of advertisements featuring various people uncomfortably working "inside" of automated machines, such as ATMs and vending machines. One advertisement with an arcade machine contained a few references to video games, including lookalikes of [[Mario]], some [[Goomba]]s, a [[Mega Mushroom]], and the [[Ghosts (Pac-Man)|Ghosts]] from the ''Pac-Man'' series.<ref> | The German job search website [http://jobsintown.de jobsintown.de] released a series of advertisements featuring various people uncomfortably working "inside" of automated machines, such as ATMs and vending machines. One advertisement with an arcade machine contained a few references to video games, including lookalikes of [[Mario]], some [[Goomba]]s, a [[Mega Mushroom]], and the [[Ghosts (Pac-Man)|Ghosts]] from the ''Pac-Man'' series.<ref>Tan, Dorothy (July 19, 2013). [http://designtaxi.com/news/359432/Brilliant-Print-Ads-Show-How-Life-s-Too-Short-For-The-Wrong-Job/ad-728x90.html/ Brilliant Print Ads Show How ‘Life’s Too Short For The Wrong Job’]. ''DesignTaxi''. Retrieved March 10, 2017.</ref> | ||
{{br}} | {{br}} | ||
==Just Say No== | ==Just Say No== | ||
An anti-drug commercial featuring [[Lou Albano]], which aired on Philadelphia's [[wikipedia:WPSG|WPSG]], showed him wearing [[Mario]]'s cap, although the rest of his outfit was different and he introduced himself as "Captain Lou Albano".<ref> | An anti-drug commercial featuring [[Lou Albano]], which aired on Philadelphia's [[wikipedia:WPSG|WPSG]], showed him wearing [[Mario]]'s cap, although the rest of his outfit was different and he introduced himself as "Captain Lou Albano". <ref>"HKD2". (December 3, 2008). [https://www.youtube.com/watch?v=D8M8I2SYEiA Captain Lou Albano - WGBS Philly 57 "Just Say No" Drugs PSA]. ''YouTube''. Retrieved February 28, 2016.</ref> | ||
== | ==Kellogg's Froot Loops== | ||
A [https://www.youtube.com/watch?v=IN1cUsd8brs TV commercial] for [[wikipedia:Froot Loops|Kellogg's Froot Loops]] involves a man and his wife sitting at a couch after their kids are asleep. After the wife pulls out a box of Froot Loops, the two share a bowl of it while playing ''[[Super Mario Bros.]]'' on an [[Nintendo Entertainment System|NES]] together.<ref> "AdvertLand". (July 1, 2014). "[https://www.youtube.com/watch?v=IN1cUsd8brs TV Spot - Froot Loops - Bring Back The Awesome - Follow your Nose]".''YouTube''. Retrieved October 13, 2016.</ref> A small caption on the bottom of the advertisement states that ''Super Mario Bros.'' is available to download on the [[Nintendo eShop]]. | A [https://www.youtube.com/watch?v=IN1cUsd8brs TV commercial] for [[wikipedia:Froot Loops|Kellogg's Froot Loops]] involves a man and his wife sitting at a couch after their kids are asleep. After the wife pulls out a box of Froot Loops, the two share a bowl of it while playing ''[[Super Mario Bros.]]'' on an [[Nintendo Entertainment System|NES]] together.<ref> "AdvertLand". (July 1, 2014). "[https://www.youtube.com/watch?v=IN1cUsd8brs TV Spot - Froot Loops - Bring Back The Awesome - Follow your Nose]".''YouTube''. Retrieved October 13, 2016.</ref> A small caption on the bottom of the advertisement states that ''Super Mario Bros.'' is available to download on the [[Nintendo eShop]]. | ||
== | ==Kia Motors== | ||
In a commercial by Kia | In a commercial by {{wp|Kia Motors|Kia}} sales representative Dan O'Brien titled "Super Danio World", an animated version of Dan is seen running through a ''Super Mario Bros.''-themed level, hitting silver blocks with the Kia logo on them that produce cars.<ref>Dan O'Brien Kia (November 30, 2018). [https://www.facebook.com/DanObrienKiaConcord/videos/293288197980552/ "Super Danio World" commercial]. ''Facebook''. Retrieved February 16, 2020.</ref> | ||
==Kraft Macaroni and Cheese== | |||
[[File:MarioKraftMacaroniAndCheeseCommercial.png|thumb|right]] | |||
Mario is depicted in a Kraft Macaroni and Cheese commercial. The macaroni is shaped like different objects from the series. He does multiple things involving macaroni and/or cheese, such as hitting the Kraft logo, which makes slices of cheese appear, or swimming with fish that resemble blocks of cheese. Yoshi and Bowser also make appearances in the advertisement. | |||
{{br}} | {{br}} | ||
==' | ==McDonald's== | ||
[[File:Mario | [[File:MarioMcDonaldsCommercial.png|thumb|left|Mario, Ronald McDonald and Grimace sharing a Happy Meal.]] | ||
[[File:McDonalds - Bowser Mario Archenemies Screenshot.jpg|thumb|right|The McDonalds commercial "Archenemies", showing [[Mario]] making peace with [[Bowser]].]] | |||
In the McDonald's TV commercial "Archenemies<ref>[https://www.youtube.com/watch?v=KPTxJZyKymA Archenemies]</ref>," numerous different arch enemies are seen setting their differences aside over various McDonald's foods. Among them are [[Mario]] and [[Bowser]]. In the commercial, Mario makes amends to Bowser by giving him a potted [[Piranha Plant]]. | |||
A 1989 ad for McDonalds' "Happy Meals", showcasing ''[[Super Mario Bros. 3]]''-themed toys, features the characters Mario alongside Ronald McDonald and Grimace in the Mushroom Kingdom.<ref>https://www.youtube.com/watch?v=vAdzSIQhTyQ</ref> | |||
[[ | |||
{{br}} | {{br}} | ||
== | ==Pepsi== | ||
An old Pepsi commercial shows Mario walking through a town. The commercial advertises the NES and Game Boy.<ref>[https://youtube.com/watch?v=FpVmey_fVEo]</ref> | |||
== | ==Sega/''Sonic the Hedgehog''== | ||
A TV advertisement for the original ''[[wikipedia:Sonic the Hedgehog (1991 video game)|Sonic the Hedgehog]]'' and the [[wikipedia:Sega Genesis|Sega Genesis]]<ref>[https://www.youtube.com/watch?v=vAyxBm_NWhA]</ref> compares them to ''[[Super Mario World]]'' on the [[Super Nintendo Entertainment System]], boasting that the package deal was "faster" and $50 less expensive than Nintendo's product. Despite the salesman's best efforts to flog ''Super Mario World'', the kid from whose POV the commercial is shown is drawn to the TV showing the ''Sonic'' footage over the ''Mario'' screen and insists on buying it and the Genesis. | |||
A TV advertisement for the original ''[[wikipedia:Sonic the Hedgehog (1991 video game)|Sonic the Hedgehog]]'' and the [[wikipedia:Sega Genesis|Sega Genesis | |||
A similar TV advertisement shows a woman ranting on Sonic the Hedgehog, eventually asking "Why can't he be more like that nice boy, Mario?" | A similar TV advertisement shows a woman ranting on Sonic the Hedgehog, eventually asking "Why can't he be more like that nice boy, Mario?" | ||
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One year later<ref>[https://www.youtube.com/watch?v=zlulSyBI2aY "Blast Processing! (Sega Genesis Commercial)" on YouTube]</ref>, Sega would make a now-infamous commercial boasting that the Genesis had "blast processing", whereas the SNES didn't. As a show of what blast processing supposedly did, a drag racer with a TV screen strapped to it raced down a drag strip; the TV didn't show any footage, but scenes from various Sega games, including the then-new ''[[wikipedia:Sonic the Hedgehog 2|Sonic 2]]'', were shown as the car drove past. As a show of what happened if one did not have blast processing, a beat-up minivan, also with a TV strapped to it, barely put down the same track; the TV showed ''[[Super Mario Kart]]''. | One year later<ref>[https://www.youtube.com/watch?v=zlulSyBI2aY "Blast Processing! (Sega Genesis Commercial)" on YouTube]</ref>, Sega would make a now-infamous commercial boasting that the Genesis had "blast processing", whereas the SNES didn't. As a show of what blast processing supposedly did, a drag racer with a TV screen strapped to it raced down a drag strip; the TV didn't show any footage, but scenes from various Sega games, including the then-new ''[[wikipedia:Sonic the Hedgehog 2|Sonic 2]]'', were shown as the car drove past. As a show of what happened if one did not have blast processing, a beat-up minivan, also with a TV strapped to it, barely put down the same track; the TV showed ''[[Super Mario Kart]]''. | ||
== | ==Target== | ||
In a 2017 Christmas commercial, [[Mario]] and [[Cappy]] are shown helping a family get their home ready for the holidays alongside several other characters from non-Nintendo series.<ref>https://www.youtube.com/watch?v=ZzSUczeQ7qs</ref> | In a 2017 Christmas commercial, [[Mario]] and [[Cappy]] are shown helping a family get their home ready for the holidays alongside several other characters from non-Nintendo series.<ref>https://www.youtube.com/watch?v=ZzSUczeQ7qs</ref> | ||
== | ==West Ham United F.C.== | ||
To celebrate football player {{wp|João Mário (Portuguese footballer)|João Mário}} being loaned to {{wp|West Ham United F.C.}}, a short promotional video was released concurrently on [https://www.facebook.com/westhamunited/videos/1826051357428072/ Facebook], [https://twitter.com/WestHamUtd/status/956919688226729984 Twitter], and [https://www.youtube.com/watch?v=P7A2-fNQy1E YouTube]. Featuring graphics that are based on those of ''[[Super Mario Bros.]]'', the video shows Mário coming out of a [[Warp Pipe]] and hitting a [[? Block]], with a soccer ball appearing and bouncing away. A hashtag then appears, designed to look like ''Super Mario Bros.''{{'}}s title screen, and Mário then runs off after the soccer ball. The sprite used for Mário, however, resembles [[Mega Man]]'s classic sprite more so than [[Mario]]'s. | |||
To celebrate football player {{wp|João Mário (footballer | |||
== | ==Xfinity== | ||
One Xfinity commercial has a TV briefly displaying gameplay footage of ''[[Mario Kart 8]]''. | One Xfinity commercial has a TV briefly displaying gameplay footage of ''[[Mario Kart 8]]''. | ||
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<references/> | <references/> | ||
{{ | {{References}} | ||
[[Category:References|advertisements]] | [[Category:References|advertisements]] | ||
