Editing List of controversies

The following list consists of details regarding all major '''controversies''' relating to the ''[[Mario (franchise)|Mario]]'' franchise.

===Occult===

An issue arose over the English localization of ''[[WarioWare: Touched!]]'', specifically [[Ashley's Song]]. In the game, the [[Turntable]] souvenir allows the player to listen to various themes from the game with similar functions to a record player, which includes the ability to speed up and slow down the music using the touch screen. However, if the record is spun fast enough with the [[Nintendo DS#Stylus|stylus]], it causes the game to skip over large chunks of dialogue in the song and distort the lyrics. A concern was raised with the first solo of the song, which is sung by [[Ashley and Red|Ashley]] herself. When the record is spun at a high speed, only the very first part of each measure of the song plays. The syllables which are heard when this happens are marked in bold. {{br}}

 

These words form the sentence "''Eye-I ca gran this kit soo <span class=explain title="slurred word, not audio distortion">pan'l</span>,''" which can be misinterpreted as "''I have granted kids to Hell''." Nintendo and ''[[Nintendo Power]]'' have both stated that it was simply a coincidence and that the words were distorted due to the game meshing pieces of the song together.<ref>''[[Nintendo Power]]'' 193: July 12, 2005.</ref>  

 

|type1=audio

|name1=DSAshleySong

|pipe1=Ashley's Song

|description1=English version from ''WarioWare: Touched!''.

|length1=2:04

 

|name2=Ashley's Song Message

|pipe2=Ashley's Song

|description2=The same song, sped up.

After the release of ''[[Super Mario 3D Land]]'', the animal rights group [[wikipedia:People for the Ethical Treatment of Animals|People for the Ethical Treatment of Animals]] (PETA) created a website entitled "Mario Kills Tanooki" along with an accompanying Flash game to promote their anti-fur campaign with regard to the live skinning of raccoon dogs or [[wikipedia:Japanese raccoon dog|tanukis]]. The site implied that ''Super Mario 3D Land'' was promoting the use of animal furs as clothing by allowing [[Mario]] to use the [[Tanooki Suit]] as a power-up, although it originated in ''[[Super Mario Bros. 3]]'', which was released in 1988 (23 years prior to the release of ''Super Mario 3D Land'').

 

The game, entitled "''Super Tanooki Skin 2D''", stars the character of Tanooki, a skinless animal who is chasing Mario to get his skin back. The game has the player dodge obstacles in order to catch up to Mario, who is wearing his skin and flying ahead of Tanooki. When the player wins the game a message that reads "''#$*! you Mario!! The skin belongs to an animal!''" pops up.

[[File:Mario Kills Tanooki (free advertising!).jpg|thumb|PETA's satirical and gory depiction of Tanooki Mario that serves as artwork for ''Mario Kills Tanooki''.]]

This resulted in strong backlash from Nintendo, who released a statement concerning the issue:<ref>http://www.eurogamer.net/articles/2011-11-15-nintendo-responds-to-peta-mario-pro-fur-claim:</ref>

 

These have included a [[Frog Mario|frog]], a [[Penguin Mario|penguin]], a [[Balloon Mario|balloon]], and even a [[Metal Mario (form)|metallic version]] of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play.

A spokesperson from PETA later claimed that their allegations were "tongue-in-cheek", "a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur" and that "[PETA] wish real-life tanukis could fly or swat enemies away with their tails".<ref>http://www.pcmag.com/article2/0,2817,2396529,00.asp</ref> Over 250 thousand people played "Super Tanooki Skin 2D" within the first 36 hours of it being uploaded.<ref>http://kotaku.com/5860212/peta-that-whole-bloody-mario-thing-that-was-just-a-joke</ref> The website is still currently active. The game was widely criticized, however, for being "absurd" and seeming to be not researched.{{ref needed}}

In ''[[Paper Mario: Color Splash]]'', there is a minigame in which the player has to identify which of five dancing Toads has a key. These Toads are referred to as the [[Five Fun Guys]], with their dance minigame later proven as a scam afterwards (the Toad host saying, "Man, is this gonna ruin my career?! I can see the headline now: 'Shufflegate: Exposed!'").<ref>Nintendo (June 15, 2016). [https://youtu.be/lh16YgtySJI?t=23m18s Paper Mario: Color Splash - Demonstration - Nintendo E3 2016]. YouTube. Retrieved June 24, 2016.</ref> Some news sites took this as a reference to the {{wp|Gamergate controversy|GamerGate controversy}}, with the term "Shufflegate" referring to the movement itself, and the Five Fun Guys being a reference to the five journalists Zoe Quinn was associated with at the start of the controversy.<ref>http://www.polygon.com/2016/6/23/12014436/nintendo-paper-mario-color-splash-gamergate</ref><ref>http://www.dailydot.com/geek/nintendo-gamergate-reference-paper-mario/</ref>

A Nintendo spokesman later clarified the intention of the line and name, saying that "Shufflegate" refers to the [[wikipedia:Watergate scandal|Watergate scandal]], while the Five Fun Guys are a reference to the "Fungi Fun Guys", Mario and Toad's team name in ''[[Mario Party 8]]'', and that the two jokes are not meant to be connected.<ref>https://gamingreinvented.com/news/paper-mario-color-splash-not-reference-gamergate/</ref>

 

===''Super Mario Galaxy''{{'}}s Canadian French localization===

''[[Super Mario Galaxy]]'' was the first ''Mario'' game to be officially localized to French for Quebec; that market had previously received ''Mario'' titles in English rather than French. This followed a deal between the [[wikipedia:Office québécois de la langue française|Office québécois de la langue française]] and the video game industry to have every game available for that region in French by 2009. In the Quebec localization, NPCs (particularly the [[Luma (species)|Luma]]s and the [[Toad Brigade]]) make heavy use of [[wikipedia:Joual|Joual]] accents and slang. This localization choice sparked a minor controversy, with representatives of the OQLF and the [[wikipedia:Union des artistes|Union des artistes]] criticizing it for promoting poor literacy to children.<ref name=Canoe>[http://fr.canoe.ca/techno/nouvelles/archives/2007/11/20071108-111756.html Nouveaux jeux Nintendo: un français lamentable]</ref> A Nintendo representative responded that the localization was made with "localizing for the market" in mind, as the Quebec market made up 25% of sales for Nintendo of Canada at the time.<ref name=Canoe></ref>

 

|alt1=green shell

|alt2=red shell

At E3 2017, Nintendo unveiled the pre-release box art for ''[[Super Mario Odyssey]]'', which featured a collage of many photos from the game's kingdoms with Mario dressed accordingly to the location. On the lower left corner, Mario could be spotted shivering in the [[Sand Kingdom]] wearing the sombrero and the poncho, among the RP rating. This look earned the nickname of "Mexican Mario" and it has been described as a negative stereotype of the Mexican people and their culture with several sources accusing Nintendo of racism and cultural appropriation<ref>https://www.keengamer.com/article/16637_nintendo-accused-of-cultural-appropriation-with-odyssey</ref>. This is believed to be the reason why Nintendo decided to later change the box art for the game, removing the "Mexican Mario" photo and replacing it with another photo of Mario swimming in the [[Lake Kingdom]]. This sudden change was also met with controversy, this time by Mexican fans of the series, who claimed that they never found "Mexican Mario" to be offensive and in fact, thought it was a nice gesture of Nintendo to acknowledge the Mexican culture that way.<ref>https://twitter.com/jassbec/status/874686773242286080</ref> The removal of the "Mexican Mario" was called a more offensive move from Nintendo by part of Mexican fans than the inclusion of the outfit itself.

The launch of ''[[Mario Party 8]]'' in the United Kingdom had several difficulties. Originally scheduled for release on June 22, 2007, [[Nintendo]] announced on June 19, 2007 that the UK version of the game had been delayed to July 13 of that year due to a production issue.<ref>http://www.joystiq.com/2007/06/20/mario-late-to-his-own-party-in-uk/</ref>

Furthermore, upon the release on July 13, 2007, the game was immediately recalled. Nintendo gave a reason for the withdrawal in a press release:<ref>http://www.thunderboltgames.com/news/article/mario-party-8-banned-news-for-wii.html</ref>  

[[File:Spastic.jpg|thumb]]

The European retailer GAME confirmed<ref>http://www.thunderboltgames.com/news/article/mario-party-8-banned-news-for-wii.html</ref> that the game was withdrawn from shelves because some copies included an offensive line as part of a magic spell used by [[Kamek]] in the board [[Shy Guy's Perplex Express]]:

<blockquote>"[[Magikoopa]] magic! Turn the train [[wikipedia:Spastic|spastic]]! Make this ticket tragic!"</blockquote>   

Due to "spastic" having a highly negative connotation in the United Kingdom, the game was declared banned and immediately recalled. ''Mario Party 8'' was eventually re-released in the United Kingdom on August 3, 2007, with the offensive statement altered; copies without the word "spastic" use the word "erratic" instead.

Although it is unknown if ''Mario Party 8'' is the direct catalyst, several first-party Nintendo games released after it have had at least a few English localization differences between the American and PAL releases, rather than the American English text being used for all regions. A similar offense in ''[[Super Paper Mario]]'' with the word "shag" was preemptively altered for the PAL release.

{{main-external|Wikipedia|Universal City Studios, Inc. v. Nintendo Co., Ltd.}}

 

Approximately nine months after the original ''[[Donkey Kong (game)|Donkey Kong]]'' game was marketed in 1981, [[wikipedia:Universal Studios|Universal Studios]] sued [[Nintendo]] and their production companies, alleging that the ''Donkey Kong'' name, character and story were similar to that of the character [[wikipedia:King Kong|King Kong]] (the rights to produce another King Kong film had been recently won by Universal in 1976).<ref>http://openjurist.org/746/f2d/112</ref>

 

After seeing the success of ''Donkey Kong'' in Japan, Universal attempted to enter the gaming industry by producing a video game with [[wikipedia:Tiger Productions|Tiger Productions]] that starred King Kong and featured similar game play. However, in 1981, Nintendo exported ''Donkey Kong'' to the west where it became famous, sold 60,000 arcade units and earned Nintendo $180 million in profit (from both arcade systems and console ports). This prompted Universal to terminate all contracts with Tiger and threaten to sue Nintendo and various producers of ''Donkey Kong''-related material because [their] "actions falsely suggest to the public that [its] product originates with or is authorized, sponsored or approved by the owner of the King Kong name, character and story."

Coleco and Atari, the producers of the game's cartridge and [[wikipedia:Atari 5200|Atari 5200]] port, promptly settled and offered to pay three percent of all profits made from the game and its production. Nintendo, however, refused to settle. On June 29, 1982, Universal officially sued Nintendo. In 1983, Universal ordered "cease and desist" letters be sent to all of Nintendo's licensees, ordering that the companies stop production and obtain licenses from Universal before resuming. Nintendo later agreed to appear in court and was represented by John Kirby, whereas Universal Studios opted to be represented by a New York law firm. The trial lasted for one week, and was overseen by Judge Robert Sweet.

During the trial, Universal alleged that based on surveys of amusement arcades (conducted by Universal itself), at least eighteen percent of people believed that ''Donkey Kong'' was related to King Kong. Universal believed that the similar appearance and the use of the secondary name "Kong" was the basis for the confusion. Among other claims, Universal also protested that the game's similar story was a direct infringement of the movie's plot.  

Nintendo debunked these claims by vouching that Universal had won the rights to produce a sequel by claiming that the "King Kong" series was in the public domain and that the likelihood of confusing ''Donkey Kong'' with King Kong was low. Nintendo had also discovered the attempt by Tiger and Universal to create a King Kong video game and claimed that it was an infringement on ''Donkey Kong''.<ref>http://openjurist.org/746/f2d/112#fn2</ref>

The district court ruled in favor of Nintendo, indicating that Universal did not own the King Kong franchise, and that the two franchises were hardly similar. Judge Sweet stated that the cease and desist letters sent by Universal allowed Nintendo to receive compensation, and that Tiger's King Kong video game was a direct infringement of ''Donkey Kong''. Nintendo opted to receive compensation and was awarded $1.8 million.<ref>http://thegaminghistorian.com/universal-vs-nintendo-case/</ref> Universal appealed the decision but lost again.

''[[Crazy Kong]]'' was an officially-licensed clone of ''[[Donkey Kong (game)|Donkey Kong]]'' manufactured by Falcon. On June 30, 1982, [[Nintendo]] of America filled a complaint toward Elcon Industries Inc., an arcade hardware manufacturer based in Michigan that sold ''Crazy Kong'' boards. The complaint alleged that the licensing agreement with Falcon explicitly forbade the manufacturing or export of ''Crazy Kong'' outside Japan. The case was taken to the United States District Court for the Eastern District of Michigan, which quickly ruled in favor of Nintendo<ref>''Nintendo of America, Inc. v. Elcon Industries, Inc.'' (October 4, 1982). [https://scholar.google.com/scholar_case?case=14413211357527714092&q=564+F.+Supp.+937&hl=en&as_sdt=2,5 Google Scholar archive]</ref>.

As Nintendo's newly established video game division lacked programming manpower, the arcade version of ''Donkey Kong'' was programmed by [[Ikegami Tsushinki]], a contractor that had worked for Nintendo for several of its arcade releases<ref name="Gamasutra">Fahs, Travis.[http://www.gamasutra.com/view/feature/134790/the_secret_history_of_donkey_kong.php?page=3 The Secret History of Donkey Kong], ''Gamasutra''</ref><ref name="Sore wa">Akagi, Masumi. ''Sore wa “Pong” kara Hajimatta'', p. 305-307 (Translation available [http://jotaroraido.wordpress.com/2011/01/11/the-battle-of-donkey-kong/ here])</ref>. For ''Donkey Kong'''s development, the two companies signed a contract which gave Ikegami Tsushinki exclusive rights to the manufacturing of ''Donkey Kong'' arcade boards<ref name="Gamasutra"/><ref name="Sore wa"/>.

In 1983, Ikegami Tsushinki sued Nintendo on the ground that the company had violated the contract and produced around 80,000 arcade boards on its own<ref name="Gamasutra"/><ref name="Sore wa"/>. Ikegami Tsushinki also sought compensation for the use of reverse-engineered ''Donkey Kong'' code in ''[[Donkey Kong Jr.]]''<ref name="Gamasutra"/><ref name="Sore wa"/> and claimed it owned the copyright on <i>Donkey Kong</i>'s code (while the contract did not specify ownership of the code, a judgment relating to ''[[wikipedia:Space Invaders Part II|Space Invaders Part II]]'' set a precedent establishing computer code can be copyrighted<ref name="Sore wa"/>). In response, Nintendo claimed it owned ''Donkey Kong'''s code as Ikegami was hired as a sub-contractor<ref name="Gamasutra"/><ref name="Sore wa"/>.

The case went to the Tokyo District Court until March 26, 1990, at which point the two companies settled out of court<ref name="Gamasutra"/><ref name="Sore wa"/>. The lawsuit has often been stated to be the reason behind the lack of rereleases of the arcade version of ''Donkey Kong'' and the existence of ''Donkey Kong: Original Edition'', although ''[[Donkey Kong 64]]'' nevertheless features a full port of the arcade version due to [[Rare]] porting the arcade game rather than doing an emulation of the code. However, in 2018, the original arcade version of ''Donkey Kong'' was released as a part of Hamster Corporation's ''[[Arcade Archives]]'' series.

===''[[Donkey Kong Country]]'' counterfeit copies lawsuit===

In January 1995, Nintendo of America filed a lawsuit against electronic manufacturer [[wikipedia:Samsung|Samsung]], alledging that the company supplied chips to groups manufacturing pirate copies of ''Donkey Kong Country''<ref>Harmon, Amy (January 19, 1995). [http://articles.latimes.com/1995-01-19/business/fi-21867_1_donkey-kong-country Nintendo Charges Samsung With Counterfeiting : Electronics: Korean firm denies it helped produce illegal copies of video game Donkey Kong Country]. ''L.A. Times''. Retrieved January 30, 2015.</ref>.

The original ''[[Mario Party]]'' features mini-games in which the player must rotate the control stick as fast as possible to win ([[Pedal Power]], [[Tug o' War]], etc.). Many players would use the palms of their hands in order to spin the control stick more quickly than with their thumbs, leading to blisters and other ailments.<ref name="LA Times">[http://articles.latimes.com/2000/mar/09/business/fi-6902 Nintendo Agrees to Provide Protective Gloves to 'Mario Party' Game Owners]. Los Angeles Times (March 9, 2000). Retrieved June 1, 2016.</ref><ref name="BBC">[http://news.bbc.co.uk/2/hi/science/nature/671601.stm Nintendo to hand out gaming gloves]. BBC (March 9, 2000). Retrieved June 1, 2016.</ref> While Nintendo did not comment on the issue, their ''Mario Party'' hotline simply recommended that players use their thumb and forefinger to spin the control stick.<ref name="CNET">Becker, David (January 2, 2002). [http://www.cnet.com/news/nintendo-offers-glove-to-prevent-joystick-injuries/ Nintendo offers glove to prevent joystick injuries]. CNET. Retrieved June 1, 2016.</ref> After over 90 families filed complaints with the New York Attorney General's office, in 2000, the Attorney General and Nintendo reached an agreement, in which Nintendo would provide protective gloves to owners of the game, up to four per household.<ref name="CNET"/><ref name="LA Times"/> Nintendo agreed to commit $80 million for the gloves, having sold approximately 1.2 million copies and if all owners took advantage of the offer<ref name="LA Times"/><ref name="CNET"/>, as well as paying $75,000 for the Attorney General's investigation.<ref name="BBC"/><ref name="LA Times"/>

This is commonly assumed to be the reason the game has not been re-released on the [[Virtual Console]] service, instead releasing ''[[Mario Party 2]]''.<ref>CM30 (May 24, 2014). [https://gamingreinvented.com/nintendoarticles/controversy-and-nintendo-five-controversies-caused-by-nintendo-games/ Controversy and Nintendo; Five Controversies Caused by Nintendo Games]. Gaming Reinvented. Retrieved June 1, 2016.</ref> Due to the consequences of the unbalanced difficulty and self-injury, future ''Mario Party'' titles would never use these type of mini-games until ''[[Mario Party: Island Tour]]'', which uses the [[Nintendo 3DS]] circle pad rather than a full control stick.

On June 12, 2008, film studio [[wikipedia:Morgan Creek Productions|Morgan Creek Productions]] filed a lawsuit in the [[wikipedia:United States District Court for the Central District of California|United States District Court for the Central District of California]] against Nintendo of America. Morgan Creek alleged that Nintendo's use of [[wikipedia:Hans Zimmer|Hans Zimmer]]'s song "You're So Cool", used in the film ''[[wikipedia:True Romance|True Romance]]'', in a TV commercial for ''[[Paper Mario: The Thousand-Year Door]]'' was not authorized. (The lawsuit in question did not actually list a specific game, only that "[Nintendo] used the sound recording of 'You're So Cool' without authorization in a television advertisement for the Nintendo 'GameCube.'"; ''Paper Mario: The Thousand-Year Door'' was the only Nintendo GameCube game to use the song in an advertisement.)<ref name="PM lawsuit">Thomas, Les (June 30, 2008). "[http://www.nintendoworldreport.com/news/16246/paper-mario-music-swap-lawsuit-a-mistake Paper Mario Music-Swap Lawsuit a Mistake]". Nintendo World Report. Retrieved July 7, 2016.</ref><ref name="PM lawsuit 2">Frederick, Logan (June 24, 2008). "[http://www.escapistmagazine.com/news/view/84662-Nintendo-Sued-Over-Commercial-Music Nintendo Sued Over Commercial Music]". The Escapist. Retrieved July 7, 2016.</ref>

Six days later, on June 18, Morgan Creek dropped the suit without word.<ref name="PM lawsuit 2"/> Nintendo would later release a statement that their advertising agency, [[wikipedia:Leo Burnett Worldwide|Leo Burnett]], had presented Morgan Creek with a copy of their agreement with Nintendo of America giving them the license to use the song.<ref name="PM lawsuit"/><ref>McWhertor, Michael (June 25, 2008). "[http://kotaku.com/5019721/nintendo-responds-to-song-swiping-lawsuit Nintendo Responds To Song Swiping Lawsuit]". Kotaku. Retrieved July 7, 2016.</ref>

===Copyright infringement of ''New Super Mario Bros. Wii''===

Before the official release of ''[[New Super Mario Bros. Wii]]'' on November 12, 2009, James Burt, an Australian gamer who was 24 years old at the time, purchased a copy from a local game retailer that had sold the game early on November 6, 2009. Before playing the game, Burt uploaded it to a file-sharing network so that other gamers could also play the game before the official release. Upon discovery of this action, Nintendo sued Burt, claiming that the distribution of the game was a direct copyright infringement and pushed to receive compensation for the loss of revenue.

On 23 November, 2009, Nintendo obtained a Federal Court search order in respect of the individual's residential premises. This led to the seizure of property from those premises in order to gain further evidence against the individual."<ref>http://web.archive.org/web/20100214064952/http://www.nintendo.com.au/index.php?action=news&nid=76&pageID=6</ref>

On February 9, 2010, the federal court ruled in favor of Nintendo Australia and ordered Burt to pay out a total of AU$1.4 million (AU$1.3 million in damages & AU$100,000 in legal fees) to Nintendo as compensation, as the game was claimed to have been downloaded at least 50,000 times before being removed. After the case, Burt advised others not to "do what he did," stating that "It's something I'm going to have to work through for the rest of my life."

On December 10, 2013, Burt received a call from his local EB Games saying that Nintendo has selected him to pick up a package. The package had a [[Ganondorf]] statue from the UK pre-orders of [[zeldawiki:The Legend of Zelda: The Wind Waker HD|''The Legend of Zelda: The Wind Waker HD'']].<ref>http://www.reddit.com/r/wiiu/comments/1siow5/aussie_nintendo_pirate_gets_a_gift_from_nintendo/</ref>

===''[[Donkey Kong Country Returns 3D]]'' promo actor lawsuit===

For ''[[Donkey Kong Country Returns 3D]]''{{'}}s North American launch, Nintendo organized a promotional event in the Los Angeles Zoo which, among other things, included a meet and greet with a costumed [[Donkey Kong]]. The actor, Parker Mills, sued Nintendo on December 2, 2014. Mills alleged that he was improperly supervised, not being allowed breaks and not being given refreshments for the duration of the event, and that the resulting stress caused an [[wikipedia:Aortic dissection|aortic dissection]], which required surgery to install a permanent heart defibrillator<ref>Rocha, Veronica (December 02 2014). [http://www.latimes.com/local/lanow/la-me-ln-donkey-kong-sues-nintendo-20141202-story.html Actor who wore Donkey Kong costume for L.A. Zoo event sues Nintendo]. ''L.A. Times''. Retrieved December 3, 2014.</ref>.

Actor Michael Oconitrillo, who played Donkey Kong for a promotional event in a mall of Culver City, CA, sued Nintendo in June 2016 for similar reasons.<ref>TMZ (June 01, 2016). [http://www.tmz.com/2016/06/01/donkey-kong-costume-nintendo-lawsuit/? Nintendo Sued: Donkey Kong Costume NOT a Barrel of Laughs]. ''TMZ''. Retrieved June 16, 2016</ref>

===YouTube video takedowns containing unofficial ''Mario'' content===

In tandem with the release of ''[[Super Mario Maker]]'', Nintendo was responsible for the take-downs of many videos containing unofficial fan-made Mario content, including playthroughs and speedruns of modded ''[[Super Mario World]]'' levels.<ref>Cowan, Danny. (September 10, 2015). [http://www.digitaltrends.com/gaming/nintendo-targets-speedrunners-with-youtube-copyright-claims/ Mario betrays some of his most devoted fans with new YouTube copyright claims]. ''Digital Trends''. Retrieved September 18, 2015.</ref><ref>Geigner, Timothy. September 15, 2015. [https://www.techdirt.com/articles/20150911/06482132220/nintendo-hates-you-massive-takedowns-youtube-videos-featuring-mario-bros-fan-created-levels.shtml Nintendo Hates You: Massive Takedowns Of YouTube Videos Featuring Mario Bros. Fan-Created Levels]. ''Techdirt''. Retrived September 18, 2015.</ref> One notable takedown included Alex "PangaeaPanga"'s video of Item Abuse 3, a modded ''Super Mario World'' level, with Panga stating that "YouTube wrecked my channel".<ref>Hernandez, Patricia. (September 9, 2015). [http://kotaku.com/creator-of-hardest-super-mario-world-level-ever-says-co-1729624158 Creator of 'Hardest Super Mario World Level Ever' Says Copyright Crackdown Gutted His YouTube Channel]. ''Kotaku''. Retrieved September 18, 2015).</ref><ref>Panga. September 3, 2015. [https://twitter.com/PangaeaPanga/status/639647877137043456]. Twitter. Retrieved September 18, 2015.</ref> He later chose to make levels in ''Super Mario Maker'' itself, to post onto his channel, which were also very hard. These legal actions coincide with Nintendo's previous enforcement of copyright on YouTube, including sharing revenue from Let's Play videos, which has been met with intense criticism by fans, popular YouTube personalities, and the mainstream gaming press.

===MariCAR===

In September of 2016, Nintendo filed a report with the Japanese Patent Office asking that they revoke the trademark for MariCAR, a go-karting service in Tokyo that allows people to dress up as fictional characters (including those of the ''Mario'' franchise) and drive through Tokyo. Nintendo claimed that "MariCAR" was interpreted as an obvious abbreviation of ''[[Mario Kart (series)|Mario Kart]]''. On January 26, 2017, however, the patent office dismissed Nintendo's case, stating that "MariCAR" was not a widely used abbreviation for ''Mario Kart''.<ref name="JP Times">Otake, Tomoko (March 9, 2017). [http://www.japantimes.co.jp/news/2017/03/09/national/crime-legal/patent-authority-rules-nintendo-lets-go-kart-firm-keep-maricar-trademark/#.WMIGY2favIW Patent authority rules against Nintendo, lets go-kart firm keep MariCar trademark]. ''The Japan Times''. Retrieved March 9, 2017.</ref>

On February 24, 2017, Nintendo announced that it was suing MariCAR for ¥10 million in damages, claiming that the company did not obtain permission to use the ''Mario'' characters and that the service was infringing on their property.<ref>Brian (February 24, 2017). [http://nintendoeverything.com/nintendo-files-lawsuit-against-maricar/ Nintendo files lawsuit against MariCAR]. Nintendo Everything. Retrieved February 24, 2017.</ref><ref>[https://www.nintendo.co.jp/corporate/release/2017/170224.html 公道カートのレンタルサービスに伴う当社知的財産の利用行為に対する訴訟提起について]. Nintendo (February 24, 2017). Retrieved February 24, 2017.</ref><ref name="JP Times"/>. The Tokyo District Court ruled in favor of Nintendo in September 2018, fining the company ¥10 million  <ref>Taylor, Haydn (September 27, 2018). [https://www.gamesindustry.biz/articles/2018-09-27-nintendo-wins-lawsuit-against-unlicensed-mario-kart-themed-tourist-attraction Nintendo wins lawsuit against unlicensed Mario Kart-themed tourist attraction]. ''GameIndustryBiz''. Retrieved September 27 2018.</ref>.

[[File:Wigger Wednesday.png|thumb|The infamous tweet]]

On April 22, 2015, Nintendo of America's {{wp|Twitter}} account posted a photo of a plush [[Waluigi]] riding a [[Wiggler]] with the caption "''Reply WAAAA for #WaluigiWednesday. Reply 🌼 for #WiggerWednesday.''", having typo'ed "Wiggler" as the slur word "{{Wp|Wigger|wigger}}". The typo was met with widespread befuddlement and derision from Nintendo's social media followers, with many screencapping the original tweet.<ref>Imrad Khan (April 23, 2015). [https://www.dailydot.com/unclick/nintendo-twitter-wigger-wednesday/  Nintendo forgets to spell-check its tweet, promotes #WiggerWednesday]. ''The Daily Dot''. Retrieved March 14 2018</ref> The account would later delete the tweet, and post a message stating "''When tweeting about one of our characters, we missed a letter. Oops! Sorry about that!''"<ref>Nintendo of America Twitter account (April 22, 2015). https://twitter.com/NintendoAmerica/status/591046983307100160, ''Twitter''. Retrieved March 14 2018</ref>

{{br}}

{{References}}

[[Category:Lists|Mario-related controversies]]

[[Category:References|controversies]]