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| {{person infobox
| | [[Image:Hiroshi-yamauchi.jpg|thumb|'''Hiroshi Yamauchi'''.]] |
| |image=[[File:Hiroshi-yamauchi.jpg|200px]]
| | '''Hiroshi Yamauchi''' (born November 7, 1927) was the third president of [[Nintendo]] Co, Ltd from 1949 until 2002, where he declared [[Satoru Iwata]] his successor. He remains Chairman of Nintendo's Board of Directors, and is the third richest man in Japan. During his nearly sixty years in office, Hiroshi changed Nintendo's focus from a small hanafuda playing card company into a leading video game developer. He assisted in the production of ''[[Donkey Kong (game)|Donkey Kong]]'', and supported the development of nearly all of Nintendo's games, including the ''Mario'' games. His persistence in marketing the Robotic Operating Buddy (ROB) with the [[Nintendo Entertainment System]] allowed Nintendo to revitalize the dying video game market following the Crash of 1983. |
| |born=November 7, 1927
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| |died=September 19, 2013 (aged 85)
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| |role=Third President of Nintendo
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| }}
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| '''Hiroshi Yamauchi''' (山内 溥, * November 7, 1927 — † September 19, 2013) was the third president of [[Nintendo]] Co, Ltd.; he held the position for 53 years, from 1949 until 2002, when he declared [[Satoru Iwata]] his successor. He was Chairman of Nintendo's Board of Directors and was the third-richest man in Japan. As president, Yamauchi expanded Nintendo's scope from playing card manufacturing to wider toymaking for the international market, later transitioning into large-scale video game manufacturing in the late 1970s. Just as how Nintendo previously became Japan's biggest playing card company under his predecessors, so too did it become the world's biggest entertainment software company under Yamauchi. | |
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| Yamauchi assisted in the production of ''[[Donkey Kong (game)|Donkey Kong]]'', and was the executive producer of all subsequent games published by Nintendo, up until his retirement. Five home consoles were created by Nintendo during his tenure; the last was the [[Nintendo GameCube]], which was released in 2001. ''[[Super Mario World: Super Mario Advance 2]]'' was the last video game in the ''Super Mario'' franchise (and overall) to be released in international markets under Yamauchi's administration.
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| His persistence in marketing the [[R.O.B.|Robotic Operating Buddy]] (R.O.B.) with the [[Nintendo Entertainment System]] allowed Nintendo to revitalize the video game market in North America, which had been in a severe decline following the {{wp|video game crash of 1983}}. He died of pneumonia in 2013. | |
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| Yamauchi makes a cameo in ''[[Mario Artist: Talent Studio]]''. A hidden short depicts him holding a press conference where he attempts to thank [[Nintendo 64DD]] players for their patronage; Yamauchi forgets that the add-on was distributed by mail-order and ultimately expresses bewilderment over the nature of ''Talent Studio''.<ref>{{cite|title=Mario Artist Talent Studio|url=https://tcrf.net/Mario_Artist_Talent_Studio#Hidden_Movie|publisher=The Cutting Room Floor|language=English (on-site text); Japanese (in-video audio)|accessdate=July 3, 2024|archive=https://web.archive.org/web/20240524144705/https://tcrf.net/Mario_Artist_Talent_Studio}}</ref><ref>{{cite|author=Jack Yarwood|date=June 12, 2024|title=Mario Artist: Talent Studio Showed A More Playful Side To Nintendo's "Terrifying" President|url=https://www.timeextension.com/news/2024/06/random-mario-artist-talent-studio-showed-a-more-playful-side-to-nintendos-terrifying-president|publisher=Time Extension|language=English|accessdate=July 3, 2024|archive=https://web.archive.org/web/20240612191516/https://www.timeextension.com/news/2024/06/random-mario-artist-talent-studio-showed-a-more-playful-side-to-nintendos-terrifying-president}}</ref>
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| ==References==
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| <references/>
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| {{Wikipedia}}
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| {{People}} | |
| [[Category:People]] | | [[Category:People]] |
| [[Category:Nintendo]]
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| [[Category:Deceased people]]
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| [[de:Hiroshi Yamauchi]]
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| [[it:Hiroshi Yamauchi]]
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