Editing 1-UP Studio

{{company infobox
|logo=1-up studio logo.svg
|width=200px
|founded=June 2000
|first_release=''[[Super Mario 3D Land]]''
|latest_release=''[[Super Mario 3D World + Bowser's Fury]]''
|president=Gen Kadoi
}}
'''{{wp|1-Up Studio|1-UP Studio}}''' (formerly known as '''Brownie Brown''') is a Japanese video game developer and wholly owned subsidiary of [[Nintendo]]<ref name="1-uphistory">[https://1-up-studio.jp/company/history.html Corporate history page on 1-UP Studio's official website]</ref> based in Tokyo. It was founded by a majority of ex-[[Square Enix]] staff including graphic designer Shinichi Kameoka that left the company due to creative differences. The company started off primarily developing Japanese role-playing games for handheld systems, but since the early 2010s, it has been involved in the production of some titles in the [[Super Mario (series)|''Super Mario'' series]].

Part of ''[[Super Mario 3D Land]]''{{'}}s development was outsourced to 1-UP Studio as to have the game released in time for the 2011 Holiday season. Director [[Koichi Hayashida]] closely supervised the team to ensure they would understand Nintendo's game design philosophy and work in harmony with the main development team.<ref name="Wired">''[https://www.wired.com/gamelife/2012/03/super-mario-quake/ How Super Mario Survived the Quake]'' (Accessed April 02, 2012)</ref> The team was contracted again for ''[[Super Mario 3D World]]''<ref name="Edge">''[https://web.archive.org/web/20141122171910/https://www.edge-online.com/features/the-making-of-super-mario-3d-world-how-nintendo-bridged-the-gap-between-marios-past-and-present/ Edge: The Making of Super Mario 3D World]'' (Archived as of November 22, 2014)</ref> and later for ''[[Captain Toad: Treasure Tracker]]''<ref>[https://1-up-studio.jp/works/ Development info page on 1-Up Studio's official website]</ref> and ''[[Super Mario Odyssey]]''.<ref>[https://1-up-studio.jp/pdf/guide2018.pdf 2018 guide to 1-Up Studio]. Retrieved March 10, 2018.</ref>

As of 2013, the company changed its name to the current one,<ref name="1-uphistory" /> and producer [[Yoshiaki Koizumi]] became the director of the company.<ref>[https://1-up-studio.jp/company/outline.html Corporate outline page on 1-Up Studio's official website]</ref> Their logo served as the basis for that of [[Nintendo Cube]] upon their rebranding in September 2024.

==''Super Mario'' games developed==
{| class="wikitable sortable" style="width: 50%;text-align:center"
!Title
!Year released
!Console
|-
|''[[Super Mario 3D Land]]''
|2011
|[[Nintendo 3DS]]
|-
|''[[Super Mario 3D World]]''
|2013
|[[Wii U]]
|-
|''[[Captain Toad: Treasure Tracker]]''
|2014
|Wii U
|-
|''[[Super Mario Odyssey]]''
|2017
|[[Nintendo Switch]]
|-
|''[[Captain Toad: Treasure Tracker (Nintendo Switch / Nintendo 3DS)|Captain Toad: Treasure Tracker]]''
|2018
|Nintendo Switch, Nintendo 3DS
|-
|''[[Super Mario 3D All-Stars]]''
|2020
|Nintendo Switch
|-
|''[[Super Mario 3D World + Bowser's Fury]]''
|2021
|Nintendo Switch
|}

==Gallery==
<gallery widths=180>
Brownie Brown logo.png|The former Brownie Brown logo, whose only relevance to the [[Super Mario (franchise)|''Super Mario'' franchise]] is as a co-developer of ''Super Mario 3D Land''
1UP Studio Welcome Candidate Staff Party 2019 Artwork.jpg|Group artwork for the candidate welcome party of 1-UP Studio in 2019
1UP Studio Welcome Candidate Staff Party 2021 Artwork.jpg|Group artwork for the candidate welcome party of 1-UP Studio in 2021
1UP Studio Welcome Candidate Staff Party 2023 Artwork.jpg|Group artwork for the candidate welcome party of 1-UP Studio in 2023
1UP Studio 10th Anniversary Drawing 1.jpg|A drawing by staff member of 1-UP Studio during the 10th anniversary of the company
1UP Studio 10th Anniversary Drawing 2.jpg|A drawing by staff member of 1-UP Studio during the 10th anniversary of the company
1UP Studio Welcome Candidate Staff Party 2024 Artwork.jpg|Group artwork for the candidate welcome party of 1-UP Studio in 2024
1UP Studio Mario Statue.jpg|A statue of [[Mario]] holding a [[1-Up Mushroom]] in 1-UP Studio
</gallery>

==External links==
{{NIWA|NWiki=1|StrategyWiki-p=Category:1-UP Studio|WikiBound-p=Brownie Brown}}
*[https://1-up-studio.jp/ Official website]
*[https://www.facebook.com/1UPstudioTokyo Official Facebook account]

==References==
<references/>

{{Companies}}
[[Category:Developers]]
[[Category:Companies]]
[[it:1-UP Studio]]